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Wet n Wild

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@carmelnicolebeauty reviewing Wet n Wild Photo Focus Loose Setting Powder at 35:21 in a YouTube Shorts videoPhoto Focus Loose Setting Powder"I love it."-@emilynoel83 reviewing Wet n Wild Bare Focus Tinted Hydrator at 01:29 in a YouTube Shorts videoBare Focus Tinted Hydrator Tinted Skin Veil"I feel like this wears well on my skin. It's easy to apply. I just always like the way it ends up looking on my skin."$6.49@skylerreneee reviewing Wet n Wild Mother Fluffer Cloud Blush at 00:12 in a YouTube Shorts videoMother Fluffer Cloud Blush"I love how these melt into the skin they're actually so easy to work with."$5.99@daceycash reviewing Wet n Wild Perfect Pout Lip Stain at 25:40 in a YouTube Shorts videoPerfect Pout Lip Liner Stain"this shade, which is nude tights, sits perfectly in between the Huda Lip Contours in warm brown and soft nude"$4.99@moorebeautifully reviewing Wet n Wild Always Naked Palette at 28:47 in a YouTube Shorts videoColor Icon 16-Pan Eyeshadow Palette - Always Naked"You've seen me use this on my channel a lot, but we're going to use it again today."$8.98@carmelnicolebeauty reviewing Wet n Wild Photo Focus Dewy Foundation at 05:20 in a YouTube Shorts videoPhoto Focus Dewy Foundation"This is one of the most silkiest foundations that you can ever put on your face."-@juliedawnbeauty reviewing Wet n Wild Megaglo Highlighting Powder at 11:12 in a YouTube Shorts videoMegaGlo Highlighting Powder"This is just one of my all-time favorite highlights."$6.49@moorebeautifully reviewing Wet n Wild Chromeleon Highlighters at 35:08 in a YouTube Shorts videoChameleon Chrome Highlighter"Some of the best things to put on your eyes from the drugstore ever are these Wet n Wild Chameleon Chrome."$6.99@skylerreneee reviewing Wet n Wild Mother Fluffer Cloud Bronzer at 01:40 in a YouTube Shorts videoMother Fluffer Cloud Bronzer"This is their mother fluffer cloud bronzer."$5.99@mandyleabeauty reviewing Wet n Wild Clingy Primer at 01:03 in a YouTube Shorts videoPrime Focus Clingy Serum Primer"It's such a great dupe for the Milk Makeup Hydro Grip primer."$6.39@beautyover70withlea reviewing Wet n Wild Big Poppa Mascara at 08:50 in a YouTube Shorts videoBig Poppa Mascara"The brush is just too big for me."-@stephheim_ reviewing Wet n Wild Lip Oil at 01:37 in a YouTube Shorts videoLip Oil"It is the most stunning mauve shade."$5.99@juicyjas reviewing Wet n Wild Skin Tint at 06:48 in a YouTube Shorts videoBare Focus Niacinamide Skin Tint"Love this in the summertime because it is so lightweight and pretty, but still has some nice coverage."$8.99@taylorwynn reviewing Wet n Wild Brow Pencil at 13:50 in a YouTube Shorts videoBrow-Sessive Brow Pencil"I'm going to use this Wet n Wild brow pencil that is literally only $2."$3.49@tati reviewing Wet n Wild Color Icon Blush at 05:12 in a YouTube Shorts videoColor Icon Blush"Holy smokes, the way this blush blends identical."$3.99@daceycash reviewing Wet n Wild Mega Last Breakup Proof Liquid Eyeliner at 19:36 in a YouTube Shorts videoMegalast Breakup-Proof Liquid Eyeliner"Super fine and gorgeous chocolate brown shade."$5.49@emilynoel83 reviewing Wet n Wild Color Icon Bronzer at 05:45 in a YouTube Shorts videoColor Icon Bronzer"This is checking so many boxes because not only is it the pigment, the ease of application and blending, just a really good tone where I feel like even in the dead of winter, I could use this softly and love the look and also it can be perfect right in summertime."$5.99@itsjessicabraun reviewing Wet n Wild Mother Fluffer Cream Bronzer at 14:04 in a YouTube Shorts videoMother Fluffer Pudding Bronzer"My biggest complaint, this is the shade Cool Brew, is that it's so small, it's hard to get your brush into."$5.97@elm0zwrldyt reviewing Wet n Wild Incognito Concealer at 14:17 in a YouTube Shorts videoMega Last Incognito All-Day Full Coverage Concealer"Wait, this concealer is nice. It's creamy and the color is good."$4.47@tati reviewing Wet n Wild Take Your Vitamins Super Nutrient Face Mist at 13:25 in a YouTube Shorts videoTake Your Vitamins Super Nutrient Face Mist"This is a super nutrient face mist and it has vitamin C and I think niacinamide and like all the things."-@taylorwynn reviewing Wet n Wild Micro Brow Pencil at 14:47 in a YouTube Shorts videoUltimate Brow Micro Brow Pencil"This formula has been a favorite years now."$3.29Mega Clear Brow & Lash Mascara$3.99@stephaniemarie reviewing Wet n Wild Impossible Primer at 02:23 in a YouTube Shorts videoPrime Focus The Impossible Primer"It smooths my pores and texture and hydrates while providing shine control without drying my skin."$6.79@emilynoel83 reviewing Wet n Wild Photo Focus Matte Foundation at 08:02 in a YouTube Shorts videoPhoto Focus Matte Foundation"Definitely repurchase that."$6.89tati mentioning Wet n Wild 5 in 1 Essence Primer Liquid at 00:33 in their YouTube video5 in 1 Essence Primer Liquid"Totally underrated and it took me a while to get into this."$7.99@taylorwynn reviewing Wet n Wild Skinny Dipping at 28:57 in a YouTube Shorts videoMega Last Matte Lip Color"The most cool-toned option."-@stephaniemarie reviewing Wet n Wild Mega Slicks Lip Gloss at 28:12 in a YouTube Shorts videoMegaSlicks Lip Gloss"I do love this formula overall."-@stephheim_ reviewing Wet n Wild Mega Last Rich Satin Lip Color at 01:32 in a YouTube Shorts videoMega Last Rich Satin Lip Color"This is like $2.29 on Amazon. I love this shade. I love the finish."$3.49@juicyjas reviewing Wet n Wild Chrome Eyeshadow at 00:05 in a YouTube Shorts videoChameleon Chrome Silky Eyeshadow"These Wet n Wild Chrome eyeshadows are next level."$6.97@emilynoel83 reviewing Wet n Wild So Defined Mascara at 11:25 in a YouTube Shorts videoSo Defined Volumizing + Defining Mascara"I do love this one."$7.99@zabrena reviewing Wet n Wild Megaglo Blush Makeup Stick at 11:06 in a YouTube Shorts videoMegaGlo Makeup Stick Blush"What a such a beautiful color on the skin. Very easy to blend in."$3.99@kathleenlights reviewing Wet n Wild Icon Eyeshadow & Brush Set at 08:43 in a YouTube Shorts videoColor Icon Eyeshadow Quad"This is the best highlight shade of all time."$3.99@juicyjas reviewing Wet n Wild Mega Stay Brow Gel at 02:37 in a YouTube Shorts videoMega Stay Extreme Hold Brow Gel"It says no sticky flakes, extreme hold up to 16 hours."$3.29

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Photo Focus Loose Setting Powder
5Variant: Soft PinkPhoto Focus Loose Setting Powder
Carmel NicoleCarmel Nicole21K subscribers
4.5Variant: Soft PinkPhoto Focus Loose Setting Powder
juicyjasjuicyjas1.1M subscribers
4.2Variant: Soft PinkPhoto Focus Loose Setting Powder
itsjustStephitsjustSteph14K subscribers
3Photo Focus Loose Setting Powder
  • “I loved and then I kind of hated for a while. And I've been going through a phase where I feel like this is making my makeup so patchy”19:28–19:31
  • “Every time I open this, it is just like it's snowing central”19:40–19:48
  • “I'm on the fence. I like it. For the price point, for the amount of product that you get, it is a good powder, there's nothing wrong with it. I have enjoyed using it for most of the year”19:54–19:58
  • “I think when my skin changed and it's become so dry with this weather, it's just been a no-go. But for a lot of other people, I really do know that it does work really well”20:03–20:08
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
Bare Focus Tinted Hydrator Tinted Skin Veil
4.8Variant: LightBare Focus Tinted Hydrator Tinted Skin Veil
  • “I feel like this wears well on my skin. It's easy to apply. I just always like the way it ends up looking on my skin”1:11–1:18
  • “I just think it's an amazing product. I hope Wet n Wild never does away with it”1:29–1:32
  • “It's also very affordable”1:32–1:35
  • “Bare focus always a winner”
  • “It's kind of like lightweight foundation, okay? It's not just like one of those skin tints that goes on and does hardly anything. It really evens out the skin. It's like lightweight foundation, adds a little hydration, good stuff”2:34–2:39
  • Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
Emily NoelEmily Noel980K subscribers
4.5Variant: Light MediumBare Focus Tinted Hydrator Tinted Skin Veil
  • “This is right up there performance-wise, finish-wise, all those things, checks every single one of those boxes”15:49–15:55
  • “Literally gives you a luxurious look and an expensive look to your skin”15:55–16:00
  • “I have been stopping myself from grabbing this every single day”16:09–16:13
  • “Five stars all around for coverage, longevity, blendability, and for feeling lightweight and hydrating on your skin”16:24–16:30
  • “This one just feels like nothing on your skin”17:56–18:04
  • “This will smooth your texture, this will give you a blurred look, this will give you a soft filter, soft focus look to your skin”
  • “It gives you the hydration, and it gives you that beautiful bounce with like the squalene, which is amazing”19:27–19:31
  • “It's non-greasy, non-slippery, and this actually will dry down somewhat to the touch, leaving you with a really good nice, natural satin finish”19:34–19:39
  • Source: Best drugstore skin tints - Jun 27, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.2Bare Focus Tinted Hydrator Tinted Skin Veil
TatiTati7.9M subscribers
4.2Variant: FairBare Focus Tinted Hydrator Tinted Skin Veil
  • “This is very long wearing. It is beautifying. It is blurring”42:12–42:18
  • “I think for people that just want an affordable everyday beautiful blurring medium coverage”42:18–42:23
  • “Some of you again that are just looking for a skin tint that is barely there, not necessarily looking like makeup, you might think that this has too much coverage and might look too much like makeup”42:27–42:34
  • “I personally think this is a hit because it will work for so many different skin types”42:44–42:50
  • “It's very weightless on the skin”42:50–42:54
  • “It's not going to look like very dewy and heavy, but at the end of the day to me it does feel a little bit more like foundation than necessarily skin tint, but I love that it is so lightweight and it lasts so long”42:52–42:58
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
Mother Fluffer Cloud Blush
4.2Variant: PinkaberryMother Fluffer Cloud Blush
itsjustStephitsjustSteph14K subscribers
Perfect Pout Lip Liner Stain
4.8Variant: Nude TightsPerfect Pout Lip Liner Stain
Dacey CashDacey Cash517K subscribers
Color Icon 16-Pan Eyeshadow Palette - Always Naked
4.8Color Icon 16-Pan Eyeshadow Palette - Always Naked
Sophie 🎀Sophie 🎀1.9K subscribers
4.5Color Icon 16-Pan Eyeshadow Palette - Always Naked
Risa Does MakeupRisa Does Makeup479K subscribers
Photo Focus Dewy Foundation
4.8Variant: Classic BeigePhoto Focus Dewy Foundation
  • “This is one of the most silkiest foundations that you can ever put on your face”5:14–5:20
  • “It is pure hydration for the skin”5:20–5:26
  • “If you have super dry skin, if you have dry patches on your face, this is going to really help those out because it's not going to cling to anything”5:27–5:35
  • “This gives a really beautiful, healthy, glowy look to the skin”5:38–5:47
  • “Very youthful, very radiant, very juicy-looking skin”5:44–5:49
  • “Every time I wear this foundation, every time I apply it, I struggle to understand how it only costs me eight euros”7:11–7:19
  • “It really is so incredibly flattering”7:23–7:29
  • “If you have more dry, if you have more mature skin, I think this is a foundation that you could truly love”
  • Source: 5 Drugstore Foundations That Rival High-End - Apr 6, 2026
Carmel NicoleCarmel Nicole21K subscribers
4Variant: CaramelPhoto Focus Dewy Foundation
MandyLeaMandyLea93K subscribers
3.5Photo Focus Dewy Foundation
  • “I picked up the cheapest foundation that I could find, which is the Wet n Wild foundation, but this one is dewy”6:49–6:57
  • “I remember using this foundation all the time when I first started like playing with makeup, and I just think it's so nostalgic”6:59–7:06
  • “I picked this foundation up for $5 at Walgreens”
  • “Feel like it's looking a little orange, but I'm not too mad at it because I can just overdo some concealer and it'll balance out super nice”8:31–8:36
  • Source: Full face of drugstore makeup (baddie on a budget) - Apr 8, 2026
Evelyn OrtizEvelyn Ortiz166K subscribers
MegaGlo Highlighting Powder
Chameleon Chrome Highlighter
2.5Variant: BlueChameleon Chrome Highlighter
Kelly StrackKelly Strack1.1M subscribers
Mother Fluffer Cloud Bronzer
4.5Variant: Beige PleaseMother Fluffer Cloud Bronzer
Skyler ReneeSkyler Renee78K subscribers
Prime Focus Clingy Serum Primer
4.9Prime Focus Clingy Serum Primer
  • “It's such a great dupe for the Milk Makeup Hydro Grip primer”0:57–1:03
  • “I think it's kind of hydrating though at the same time, and once it is kind of set down, it doesn't feel sticky on the skin”1:03–1:09
  • “I've yet to find a foundation, high-end or drugstore, that doesn't look great on top of this”1:13–1:19
  • “I'm on the older side. I have a lot of fine lines and texture. I have dry skin, and I don't find this to dry out my skin”1:19–1:26
  • “It's affordable. It's one of my favorite primers of this kind of category. It's really, really good”1:40–1:44
  • Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
MandyLeaMandyLea93K subscribers
4Prime Focus Clingy Serum Primer
RachhLovesRachhLoves1.4M subscribers
Big Poppa Mascara
Lip Oil
3Variant: Rose QuartzLip Oil
  • “It's definitely not to the level of any of the lip stains that we just reviewed, but something that I noticed for sure, like every time I had this on a few hours later, I was like, 'Why are my lips still bright pink?' Oh, she stains”21:08–21:14
  • “It smells yummy. It's like a subtly sweet scent that I feel like is like a little bit vanilla, a little bit mint”21:21–21:28
  • “It does burn on my lips a little bit, but this is not one that lasts the entire time that I wear it”21:30–21:34
  • “The texture of this is like a little bit jelly like and a little bit gel-like”21:36–21:40
  • “It's lightweight. It's soft. It's smooth. It's a little bit tacky, and it's something that can be built up to feel moderately thick and cushy”21:48–21:52
  • “This has that wet diamondy shine that fills in the look of lines”21:32–21:36
  • “It does kind of start to get gummy with wear”
  • “I would say that it lasts for an average amount of time and is probably average to below average for how moisturizing it is. My lips do feel kind of dry after I have this on”
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung840K subscribers
Bare Focus Niacinamide Skin Tint
4.5Variant: Light Medium CoolBare Focus Niacinamide Skin Tint
  • “This would give you the look and the feel of a high-end luxury Sephora brand product”38:59–39:05
  • “You would think this is for sure Hourglass or you would think for sure it was like at least like Laura Mercier”39:09–39:11
  • “This does not feel like a $7.50 product at all”39:15–39:21
  • “The reviews online were pretty mixed in terms of causing irritation and causing some sensitivity”39:33–39:37
  • “If you do have sensitive skin and or you're sensitive to niacinamide as an ingredient, then this is not going to be the one for you”39:41–39:45
  • “It melts into the skin with zero effort”
  • “If you don't have sensitive skin, and you want an affordable, serum-feeling, lightweight texture that gives you glow, but again without grease, and that gives you glow, but also longevity, then this is one to absolutely check out”41:30–41:36
  • “Most of the shades from what I saw lean more on the warm side”42:46–42:51
  • Source: Best drugstore skin tints - Jun 27, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
Brow-Sessive Brow Pencil
4.8Brow-Sessive Brow Pencil
  • “I'm going to use this Wet n Wild brow pencil that is literally only $2”0:22–0:29
  • “One of my favorite eyebrow pencils I've ever used”
SHELBY ANNSHELBY ANN14K subscribers
Color Icon Blush
Megalast Breakup-Proof Liquid Eyeliner
4.8Variant: Chocolate BrownMegalast Breakup-Proof Liquid Eyeliner
  • “Super fine and gorgeous chocolate brown shade”
  • “It's very water resistant and extremely longwearing”18:50–18:56
  • “It hits that perfect chocolatey brown that's really going to make a brown eye pop”19:36–19:43
  • “This is like laser precision in a liquid eyeliner. It's incredible”20:04–20:11
  • “I love the wear time on this. It's got phenomenal wear time”20:22–20:27
  • “If you are like me and you are obsessed with the Dior Brown liquid eyeliner and you don't want to play that ridiculous price point, try out the one from Wet n Wild”20:27–20:31
  • Source: Drugstore makeup as good as high end - Aug 30, 2025
Dacey CashDacey Cash517K subscribers
Color Icon Bronzer
4.9Variant: What Shady BeachesColor Icon Bronzer
  • “This is checking so many boxes because not only is it the pigment, the ease of application and blending, just a really good tone where I feel like even in the dead of winter, I could use this softly and love the look and also it can be perfect right in summertime”5:31–5:35
  • “On top of all those great qualities, it's really affordable. It's like less than five bucks, friends”5:45–5:49
  • “I hold on to her even though the cat broke off”6:00–6:04
  • “I have still not hit pan. Sometimes hitting pan is like, 'Oh, that's impressive.' And other times, wouldn't you agree, the act of not hitting pan with consistently used makeup is also impressive because it's little goes a long way”6:04–6:13
  • “You can count on this one”
  • “This might fight with your skin a little bit if you're super duper fair”6:22–6:25
  • “Big-time fave”
  • Source: Ranking my top bronzers - all formats - May 2, 2026
Emily NoelEmily Noel980K subscribers
Mother Fluffer Pudding Bronzer
4Variant: Cool BrewMother Fluffer Pudding Bronzer
Jessica BraunJessica Braun663K subscribers
Mega Last Incognito All-Day Full Coverage Concealer
Take Your Vitamins Super Nutrient Face Mist
Ultimate Brow Micro Brow Pencil
Prime Focus The Impossible Primer
Photo Focus Matte Foundation
5 in 1 Essence Primer Liquid
Mega Last Matte Lip Color
MegaSlicks Lip Gloss
4.9Variant: Bronzed BerryMegaSlicks Lip Gloss
Stephanie MarieStephanie Marie280K subscribers
Mega Last Rich Satin Lip Color
Chameleon Chrome Silky Eyeshadow
So Defined Volumizing + Defining Mascara
4.6So Defined Volumizing + Defining Mascara
Emily NoelEmily Noel980K subscribers
MegaGlo Makeup Stick Blush
Color Icon Eyeshadow Quad
Mega Stay Extreme Hold Brow Gel
3.5Mega Stay Extreme Hold Brow Gel
  • “It says no sticky flakes, extreme hold up to 16 hours”2:33–2:37
  • “It's looking a little bit thicker, but I like that because that's what's really going to give you that hold”2:37–2:40
  • “I think the Wet n Wild one has a little bit of a better, just more precise hold versus this one here from What is the brand? Amora”6:58–7:04
  • “I think the one from Wet n Wild gives a little bit of a better laminated hold versus this one from Amora”17:59–18:07
  • “I don't see any flakiness or anything with it, too. So, this is a winner”18:14–18:18
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
Brand note

Wet n Wild is a drugstore brand that consistently delivers reliable, often surprisingly good formulas for the price. Their Photo Focus Loose Setting Powder is a standout — it sets makeup without looking cakey, controls shine, and comes in shades that can brighten the under-eye, though it can emphasize dryness on some skin. The Bare Focus Tinted Hydrator offers lightweight, skin-like coverage that wears well throughout the day, making it a solid option for those who want a natural finish without spending much.

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