- “I love this product so much”9:57–10:01
- “I love the smell. I love what it did to my hair. I really feel like it helped nourish so much”10:00–10:05
- “I would 1,000% repurchase this”10:05–10:08
- “I kind of already miss it. I'm not going to lie”10:22–10:24
- Source: 33 Beauty Empties: Honest Reviews After 3 Months - Jul 19, 2026
amika
See Reviews of These Products
Soulfood Nourishing Hair Mask"I love this product so much."$36.00
Perk Up Dry Shampoo"The Perkup dry shampoo formula is honestly amazing."$30.76
The Shield Anti-Humidity Spray"I live in one of the most humid places in the United States here in New Orleans and I have used this off and on for years."$30.00
The Kure Strength Repair Conditioner"The conditioner definitely has a very thick balmy texture. I would say that this is the only conditioner in this video that I would describe in that way. There's really nothing like creamy about this. It's super unique but I really enjoy it."$28.00
Superfruit Star Lightweight Hair Styling Oil"This provides 450° of heat protection."$32.00
Perk Up Plus Extended Clean Dry Shampoo"When I first tried the Am perk up plus dry shampoo I really liked it but it wasn't until I started blow drying my roots after applying it that I fell in love."$31.00
The Kure Intense Strength Repair Mask"This is going to strengthen and reduce breakage with your hair."$44.00
Soulstruck Nourishing Dry Hair Treatment Mask"I wanted to try this just for the review, but I was fully expecting to be like, eh, I was not expecting to be blown away by this."$28.00
Hydro Rush Intense Moisture Leave-In Conditioner"When I say this is my ride or die."$31.00
Frizz-Me-Not Hydrating Anti-Frizz Treatment"It is basically an anti-frizz treatment, which I could definitely use."$28.00
Aura Hair & Body Mist"I'm getting the grapefruit soft florals. Like I'm getting the whole vibe. Very grapefruit citrusy off the top."$28.00
Mirrorball High Shine + Protect Antioxidant Shampoo and Conditioner"My favorite shampoo and conditioner for years have been Amika Mirror Ball Shampoo and Conditioner."$28.00
Normcore Signature Shampoo and Conditioner"These were good, but they weren't, again, anything special. Like they didn't necessarily leave my hair feeling super soft, super hydrated. I didn't notice a big difference in the way it looked after I used them."$27.00
Brooklyn Bombshell Blowout Spray"I make sure to spray. I don't overdo it, but I do spray my hair, brush it through, and then blow dry my hair."$32.00
Hydro Rush Intense Moisture Shampoo"I love the Hydro Rush line so much that it is a fixture inside of my shower."$28.00
Smooth Over Frizz-Fighting Treatment Mask"I have tried and thought was really nice but didn't feel a need to repurchase because I feel like I get the same smoothing benefits that this can offer from drugstore systems."$34.00
Dream Routine Overnight Hydration Treatment"It is amazing. It is so so nice, and my hair absolutely loves it."$26.99
Blowout Babe Thermal Ionic Hairbrush"For years, my favorite heat styler has been this Amika blowout bay thermal brush because it gives you a blowout without having to hold a blow dryer and a brush like a million things in your hands."$100.00
Fluxus Touchable Hairspray"After I curl my hair, this is what I always use."$28.00
The Kure Shampoo"I actually find this to be a little bit lighter than the last two."$29.00Browse More
- “This is my favorite hair mask”24:16–24:19
- “It smells so good”
- “This will leave your hair smelling so good for days”24:29–24:32
- “This is a great deep hair conditioning, nourishing hair mask by Amika”24:52–24:57
- Source: Amazon Prime Day Haul: Over 40 Best Deals - Jun 23, 2026
- “I love this. It's so hydrating”5:30–5:34
- “My hair loves this”5:45–5:49
- “It looks so shiny when I use that”5:32–5:36
- Source: My hair growth routine for long, healthy hair - May 12, 2026
- “Their products are really, really, really, really, really good, y'all. Like, very, very good. And they've kind of snuck up on me. But I've been loving their products, as y'all can see”19:31–19:37
- Source: High maintenance hair care routine for thick & healthy hair - Jun 10, 2026
- “I love the Amika Soul Food nourishing hair mask”21:30–21:35
- Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
- “If you are looking for a hair mask, look no further because Amika is just that girl”14:43–14:50
- “I love the Bond Repair one. It is like literally the best hair mask I've ever tried”15:00–15:03
- “Leave it on for 3 to 5 minutes, rinse it out, and your hair will just feel the silkiest it has ever felt”15:02–15:09
- Source: 30 insane Amazon Prime Day beauty deals - Jun 24, 2026
- “The Perkup dry shampoo formula is honestly amazing”1:45–1:49
- “I know for so many people this is like their holy grail dry shampoo formula and it is so good”1:48–1:52
- “It is honestly exceptional and it does a really really great job of making your hair feel clean”1:54–1:58
- “It absorbs oil”
- “It doesn't feel like you have a ton of residue left in your hair”1:56–2:04
- “My favorite thing about this is the scent of this”2:01–2:06
- “I think this is just the perfect little like treat yourself item”2:18–2:22
- “I would honestly genuinely recommend it to anyone”2:23–2:27
- Source: The only products worth your money at the Sephora sale 2025 - Nov 4, 2025
- “I love the designs and the smell of all of their products”3:00–3:09
- “I do think this one is a little bit more white and powdery than some others out there, so maybe that is like what you get with a talc-free dry shampoo”3:12–3:16
- “It is a really good dry shampoo on its own”3:25–3:28
- Source: Best Prime Day Beauty Deals You Haven't Seen Yet - Jun 24, 2026
- “The Perk Up Dry Shampoo is really great whenever you have dirty hair”25:19–25:24
- Source: Amazon Prime Day Haul: Over 40 Best Deals - Jun 23, 2026
- “This is like an extra step for when, you know, you really need it to stay put all day”18:55–19:02
- Source: How I make my makeup last all day without looking heavy - May 15, 2026
- “The dry shampoo is a lot of people's favorite”11:31–11:37
- “It has a very distinctive Amika scent. So, either be okay with fragrance or know that you love that scent. It's really beautiful, but it's definitely fragrant”11:33–11:39
- Source: Prime Day Beauty Part 2: Makeup, Hair & Fragrance Deals - Jun 24, 2026
- “Didn't repurchase it. Won't repurchase any other dry shampoo other than the K18 one”18:57–19:02
- Source: Beauty empties: products I finished and would repurchase - Jul 23, 2026
- “I live in one of the most humid places in the United States here in New Orleans and I have used this off and on for years”14:51–14:59
- “I don't have naturally straight hair. It frizzes up if I go outside and it's humid and this has saved me so many times”15:05–15:10
- “I've repurchased it several times and I will continue to repurchase it”15:14–15:18
- Source: Beauty products I finished and my honest verdicts - Aug 2, 2026
- “this is a dry aerosol heat protectant that also offers UV protection”10:11–10:16
- “out of all of the dry heat protectants I tried I pretty sure this was the only one that offered that”10:17–10:28
- “the residue was very, very light, barely noticeable”10:41–10:44
- “my hair still feels super soft with it in”
- “it also was one of the very few that did not make my hair more susceptible to tangling as the day went on”10:47–10:55
- “this has humidity protection as well, whereas a lot of the ones I tested don't”
- Source: Top 10 Haircare Products I Actually Recommend (Best of 2025!) - Dec 21, 2025
- “That is a favorite dry aerosol heat protectant for me. And it also stands out from others because it has UV filters in it. So great for the summertime”30:08–30:12
- Source: Best Amazon Prime Day 2026 Beauty Deals - Jun 23, 2026
- “If I do heat style, I will always use a heat protectant no matter what”5:10–5:20
- Source: My 10 step low porosity hair care routine - Jul 14, 2025
- “The conditioner definitely has a very thick balmy texture. I would say that this is the only conditioner in this video that I would describe in that way. There's really nothing like creamy about this. It's super unique but I really enjoy it”18:54–18:58
- “I love the effect that it has on my hair”19:06–19:09
- “I would think that something that is that balmy just would not really give me fluffy voluminous hair but this set really does. My hair just feels like fresh and amazing after it”19:14–19:20
- “It's a set that I think you will especially love if you have really thick coarse hair”19:24–19:28
- Source: Best shampoo and conditioner sets for healthy hair - Feb 2, 2025
- “I don't really use this often. This is a very few and far between use for me because I'm preferring to use hair masks every time I wash my hair”6:06–6:12
- “I wanted to give a conditioner option that I do like”6:16–6:20
- Source: My hair growth routine for long, healthy hair - May 12, 2026
- “This provides 450° of heat protection”6:34–6:38
- “The texture of this kind of reminds me of like an oil serum hybrid because there's almost something slightly gel-like about it”6:56–7:00
- “It's definitely thicker than Living Proof, but it still is one of the lightest in this video”7:01–7:05
- “It just gives me that extra smoothness and shine without it feeling like I just coated my hair in oil”7:08–7:12
- “If you want a lightweight option that has a bit of a serumy quality to it, both in the way that it feels and the way that it sinks into your hair, then I think that you will really love this”7:12–7:18
- Source: Best hair oils for healthy hair - Sep 21, 2025
- “When I first tried the Am perk up plus dry shampoo I really liked it but it wasn't until I started blow drying my roots after applying it that I fell in love”0:32–0:38
- “A lot of dry shampoos will make my hair look really dull and dry and matte but when I blow dry my hair after applying this it actually looks refreshed”0:38–0:46
- Source: Beauty products I will always repurchase - Feb 1, 2024
- “Amika hair products just smell so good. I just love them”25:09–25:14
- “My hair feels really clean when I use this and the oil gets fully absorbed”25:12–25:18
- “I find that this one works better in layers”25:36–25:40
- “I have a suspicion that this might be breaking out my hairline just very slightly”26:18–26:26
- “If you are not acne prone, you'll probably really love this”27:13–27:17
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
- “This is going to strengthen and reduce breakage with your hair”27:24–27:32
- “When you rinse your hair out, your hair feels like silk”
- “It really does tame down on that frizz, and over time, it really does help to repair the hair, and it strengthens it as well”27:59–28:09
- “I've been using this for over a year and a half now”28:17–28:22
- Source: Sephora VIB Sale Top 37 Picks: Skincare, Makeup, Haircare & More - Apr 10, 2026
- “The mask that's part of this system is the thickest mask that I own”18:03–18:08
- Source: Best shampoo and conditioner sets for healthy hair - Feb 2, 2025
- “I wanted to try this just for the review, but I was fully expecting to be like, eh, I was not expecting to be blown away by this”49:27–49:36
- “This just immediately smooths in such a lightweight way”49:52–50:00
- “Makes my hair feel super soft”50:04–50:08
- “It's like what I immediately thought of is when you are in between washes, but you already have quite a bit of product in your hair and you don't want to add any more weight”50:19–50:26
- “I highly recommend this if you are looking for a product like that”50:43–50:48
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
- “You literally spray it on mid strands to ends, at least that's how I do it. And then you can comb it through and it's almost like the opposite version of a dry shampoo”11:57–12:00
- “It literally like dry conditions your hair without weight. It is absolutely beautiful”12:06–12:11
- “This is so good. This whole line, the Soul Struck, is amazing”12:21–12:26
- Source: Prime Day Beauty Part 2: Makeup, Hair & Fragrance Deals - Jun 24, 2026
- “When I say this is my ride or die”16:50–16:56
- “I have to give it up to Amika. Like they are such a surprising brand that has come through and really delivers results and lets the girls know that they are here for the girls with curls and I love that”17:18–17:27
- “The Amika Hydro Rush leave-in, worth every penny. I pulled this little bad boy out whether I am straightening my hair, wearing it curly, prepping it for braids, whatever the case, Miss Mama's is on the scene”
- “If you want to try anything Amika, truly I do not think that you'll be disappointed”29:23–29:27
- Source: Testing viral hair products to see which are worth it - Jul 24, 2026
- “I really wanted to use this Amika hydro rush leave-in and I couldn't find it and I said, 'You know what? It's fine. I'm fine without it.' Girl, I did one section without it. I said, 'Where's my Amika?' And I went to go find it immediately”20:20–20:26
- Source: High maintenance hair care routine for thick & healthy hair - Jun 10, 2026
- “It is not necessary to do before you do a mask. I just like to do it because it helps to make sure that the mask is going to be extra slippy in the hair”19:21–19:26
- Source: High maintenance hair care routine for thick & healthy hair - Jun 10, 2026
- “It is basically an anti-frizz treatment, which I could definitely use”15:16–15:19
- “I think you just like apply it before you blow dry, and you are good to go”15:17–15:23
- “Amika products also smell really good, which is why I love them”15:21–15:27
- Source: 30 insane Amazon Prime Day beauty deals - Jun 24, 2026
- “I'm getting the grapefruit soft florals. Like I'm getting the whole vibe. Very grapefruit citrusy off the top”4:45–4:49
- “Smells vaguely grapefruitity. I can't smell my own hair. Oh, nope. Not going to happen. So subtle”11:59–12:06
- “It's like kind of vanillay. I'd have to like basically douse myself, I feel like, in order to smell this properly”12:06–12:14
- “I don't smell anything. Again, I understand this is not a perfume. This is not an oil. This is a mist”12:20–12:22
- “I don't know if this is necessarily like my favorite scent, but I know that a lot of people do really love that”12:27–12:33
- Source: Buying overhyped products from TikTok & Instagram: are they worth it? - Sep 11, 2025
- “My favorite shampoo and conditioner for years have been Amika Mirror Ball Shampoo and Conditioner”2:18–2:23
- “I love the way this shampoo lathers without stripping my scalp”2:28–2:32
- Source: My 10 step low porosity hair care routine - Jul 14, 2025
- “My favorite shampoo and conditioner for years have been Amika Mirror Ball Shampoo and Conditioner”2:18–2:23
- “I always do this squish to condition method”3:06–3:08
- “What this does is it mixes the water and conditioner and the squeezing action really forces the conditioner to go under the hair cuticle and really hydrate it from within”3:10–3:22
- “I highly recommend you try this especially if your ends get really frizzy and dry”3:22–3:32
- Source: My 10 step low porosity hair care routine - Jul 14, 2025
- “These were good, but they weren't, again, anything special. Like they didn't necessarily leave my hair feeling super soft, super hydrated. I didn't notice a big difference in the way it looked after I used them”21:38–21:50
- “I wouldn't say they're bad by any means, but again, if I'm going to spend the money on like high-end shampoo and conditioner, it needs to make enough of a difference for me to justify the price”21:57–22:03
- Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
- “I make sure to spray. I don't overdo it, but I do spray my hair, brush it through, and then blow dry my hair”8:53–9:01
- Source: My hair growth routine for long, healthy hair - May 12, 2026
- “I love the Hydro Rush line so much that it is a fixture inside of my shower”18:21–18:28
- “It genuinely brings moisture back to your hair because while the Sacred Scrub is very clarifying, it is also very drying. And when I use the hydro shampoo, you can literally feel the moisture come back into your hair”18:28–18:32
- Source: High maintenance hair care routine for thick & healthy hair - Jun 10, 2026
- “I have tried and thought was really nice but didn't feel a need to repurchase because I feel like I get the same smoothing benefits that this can offer from drugstore systems”30:26–30:32
- Source: Best Amazon Prime Day 2026 Beauty Deals - Jun 23, 2026
- “It is amazing. It is so so nice, and my hair absolutely loves it”11:11–11:17
- “That routine really helps with my hair growing”11:14–11:19
- Source: My hair growth routine for long, healthy hair - May 12, 2026
- “For years, my favorite heat styler has been this Amika blowout bay thermal brush because it gives you a blowout without having to hold a blow dryer and a brush like a million things in your hands”5:16–5:27
- “This does it instantly for you”5:34–5:35
- Source: My 10 step low porosity hair care routine - Jul 14, 2025
- “After I curl my hair, this is what I always use”25:12–25:16
- Source: Amazon Prime Day Haul: Over 40 Best Deals - Jun 23, 2026
- “I actually find this to be a little bit lighter than the last two”18:07–18:13
- “Compared to a really lightweight gel-like shampoo like Garnier, let's say this one is a little bit thicker and a little bit creamier but not too much of any of those things. It's not too dense, it's not too stiff, it still has great spreadability”18:31–18:37
- “I actually think the oray shampoo is a little bit stiffer. I prefer this one”18:45–18:48
- “I also think I get a better cleanse with amika than I do Ora Bay”18:48–18:52
- Source: Best shampoo and conditioner sets for healthy hair - Feb 2, 2025
Brand note
Amika is a hair care brand that creators reach for when they want something that actually works without making hair feel gross. The Perk Up Plus dry shampoo absorbs oil and leaves hair feeling clean, especially if you blow-dry it after — though one creator noted it might cause breakouts for acne-prone scalps. The Soulfood mask and The Shield heat protectant also get consistent shout-outs for hydration and lightweight protection. Not everything lands: the Normcore shampoo and conditioner were called fine but not worth the price, and the Aura hair mist was described as too subtle to smell.
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