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lavish_krish mentioning Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum at 05:43 in their YouTube videoAzelaic Acid 10 Hyaluron Redness Soothing Serum"I've already finished this entire bottle."$24.00@lisaeldridge reviewing Anua Niacinamide 10% + TXA 4% Dark Spot Corrector Serum at 08:14 in a YouTube Shorts videoNiacinamide 10% + TXA 4% Dark Spot Corrector Serum"This is such a good product for the price."$24.00lavish_krish mentioning Anua 70+ Rice Ceramide Glow Milky Toner at 03:32 in their YouTube videoRice 70 Glow Milky Toner"It basically gives you the most beautiful glow and it also brightens your skin a lot."$23.00j.uuuuudy mentioning Anua PDRN Hyaluronic Acid Capsule 100 Serum at 04:37 in their YouTube videoPDRN Hyaluronic Acid Capsule 100 Serum"It is extremely hydrating, I will say that."$30.00@shelbyannbell reviewing Anua PDRN Collagen Glow Facial Serum Spray at 01:39 in a YouTube Shorts videoPDRN Collagen Glow Facial Serum Spray"The only thing I have on my skin right now is my Anua Peterin mist."$25.00charissedaily mentioning Anua Heartleaf 77% Soothing Toner at 02:42 in their YouTube videoHeartleaf 77% Soothing Toner"This is my go-to everyday toner."-@haleykimaking reviewing Anua PDRN Hyaluronic Acid 100 Moisturizing Cream at 02:50 in a YouTube Shorts videoPDRN Hyaluronic Acid 100 Moisturizing Cream"If you're oily combo skin, I think you would like this more."$25.00beautywithin mentioning ANUA Heart Leaf Pore Cleansing Oil at 04:50 in their YouTube videoHeartleaf Pore Control Cleansing Oil"This is probably one of the most viral Korean cleansing oils."-charissedaily mentioning ANUA Heartleaf Pore Deep Cleansing Foam at 02:55 in their YouTube videoHeartleaf Quercetinol Pore Deep Cleansing Foam"This is still my number one."-lavish_krish mentioning Anua Rice Ceramide Serum at 05:11 in their YouTube videoRice Ceramide 7 Hydrating Barrier Serum"This is my absolute holy grail favorite."$23.00doctorly mentioning Anua Zero-Cast Moisturizing Finish Sunscreen SPF 50 at 07:45 in their YouTube videoZero-Cast Moisturizing Sunscreen SPF 50"This sunscreen is one of the ones that uses American filters from a Korean brand."-@skybxyy reviewing Anua Peach 70 Niacinamide Serum at 00:22 in a YouTube Shorts videoPeach 70% Niacinamide Serum"If you want a glowy base this is the product you need to get."$23.00lavish_krish mentioning Anua Rice Ceramide Intensive Moisturizing Milk at 10:05 in their YouTube videoRice 70 Intensive Moisturizing Milk"I basically love every single product from this line."-charissedaily mentioning ANUA Heartleaf 77% Clear Pad at 03:42 in their YouTube videoHeartleaf 77% Toner Pad"Contains 77% heartleaf extract, known for its powerful calming and anti-inflammatory benefits for sensitive and acne-prone skin."$25.00cyounginyou mentioning Anua Ceramide Panthenol Barrier Cream at 08:34 in their YouTube videoRice 3+ Ceramide Panthenol Moisture Barrier Cream"I know what this is just okay."-dr.jennyliu mentioning Anua Rice Enzyme Brightening Cleansing Powder at 02:08 in their YouTube videoRice Enzyme Brightening Cleansing Powder"It has a little bit of a rice polish that works as a gentle chemical exfoliant."-rachhloves mentioning Anua Collagen Retinol Refining Gua Sha Cream at 14:12 in their YouTube videoCollagen Retinol Refining Gua Sha Cream"This is so interesting to me. It's really cool. Like, look at it. So, it combines the cream and the gua sha into one."$30.00itsbabykelz mentioning Anua Heartleaf Daily Lotion at 14:53 in their YouTube videoHeartleaf 70 Daily Lotion"This has been used and abused."-sarahsheumd mentioning Anua Anua Cotton Pads at 08:27 in their YouTube videoCotton Pad for Toner"These are sold by Anua 60 pads for about $4 US."$4.79

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Azelaic Acid 10 Hyaluron Redness Soothing Serum
4.9Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “I've already finished this entire bottle”5:28–5:32
  • “This one is really good compared to salicylic acid and things like that is because it's a lot more gentler compared to the other acids and it also effectively gets rid of the breakouts at the same time”5:30–5:34
  • “If you have sensitive skin and you're acne prone, I think you should really give azelaic acid a try”5:41–5:47
  • “Every time I kept using salicylic acid, my skin barrier just couldn't take it”5:47–5:53
  • “This one got rid of the breakouts without disturbing my skin barrier”5:53–5:57
  • “I highly recommend this for the sensitive skin girlies”5:55–6:01
  • Source: Skin & hair care favourites of 2025
Lavish KrishLavish Krish858K subscribersJAN 2026
4.9Azelaic Acid 10 Hyaluron Redness Soothing Serum
Lavish KrishLavish Krish858K subscribersMAR 2026
4.6No clip
  • “This is one I actually have been using for a while and I recently brought it back into my AM routine and I'm about 2/3 of the way finished with a bottle of it”
  • “Azelaic acid is great for calming down redness, irritation”
  • “It's helpful for people who have acne-prone skin and rosacea, and also for hyperpigmentation”
  • “It really hits a lot of concerns and is generally well-tolerated”
  • “What I like about this particular formula is not only do you have the azelaic acid in there, but you also have humectants, so it's very hydrating”
  • “It's thin, it's lightweight, it's hydrating. It kind of preps the skin for whatever else you're going to use”
  • “I have loved this, and I highly recommend it. It's one of my favorite azelaic acid products”
  • Source: Dermatologist's top Amazon big spring sale skincare deals 2026
Dr DrayDr Dray2.6M subscribersMAR 2026
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “You guys know that I live and die for azelaic acid. It's one of my absolute favorite ingredients”6:49–6:54
  • “I feel like Anua have brought it to the market and formulated it in a really amazing way”6:54–6:59
  • “In the US and UK, you can only get this in its 10% formulation because 15% is prescription grade. But don't worry, you can still get some amazing benefits from the 10% alone”6:59–7:04
  • “Azelaic acid is going to be a game changer for you if you're someone who suffers with sensitive skin or you suffer with rosacea”7:08–7:14
  • “It's shown to have amazing anti-inflammatory properties”7:14–7:19
  • “So, if you're someone who gets really red with rosacea, it can help to calm down that redness”7:17–7:21
  • “It's also been shown to be effective in fading hyperpigmentation”7:21–7:26
  • “It's one of my favorite recommendations for people who are beginning their skincare routine and they really want to see amazing results, especially if they have more sensitive skin”7:31–7:35
  • Source: Doctor's guide: the only Korean skincare you should buy
Dr Nicole JDr Nicole J11K subscribersNOV 2025
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “I actually prefer this one over the TXA serum, which broke me out”8:30–8:37
  • “This one feels very lightweight and it's slightly mattifying”9:26–9:31
  • “I find that this one helps control oil and even out texture”
  • “I love how this gradually smooths your skin's texture and reduce both redness and brown spots over time, especially PIE to PIH transitions”9:06–9:13
  • “I think that this is great for acne prone, oily, and combination skin types, especially because it is slightly mattifying”9:17–9:26
  • “Because it's mattifying, it can cause mild dryness, especially if you're very dry or it might cause peeling under your makeup”9:29–9:37
  • “It's best to use this at night or over hydrating serums and moisturizers”9:40–9:45
  • Source: Best serums for fading acne spots
Charisse DailyCharisse Daily41K subscribersNOV 2025
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “This one is also fragrance-free, oil-free, and non-comedogenic, which makes it perfect for sensitive and oily skin types”13:11–13:17
  • “This one is actually my newly discovered serum”
  • “This one also has a very lightweight texture”
  • “It's also slightly gel-like and it really absorbs quickly without leaving any sticky or any greasy residue”12:30–12:41
  • “The star ingredient of this serum is of course azelaic acid, which is a multitasking active”12:54–13:06
  • “It's known for regulating sebum production, reducing inflammation, and helping fade acne marks and postinflammatory hyperpigmentation”13:03–13:09
  • “This one also has gentle antibacterial properties, making it ideal for controlling breakouts”13:14–13:19
  • “The serum also includes calming agents to reduce redness and irritation”13:19–13:28
  • Source: Top Korean serums for oily skin
Charisse DailyCharisse Daily41K subscribersNOV 2025
4.2Azelaic Acid 10 Hyaluron Redness Soothing Serum
kellykelly371K subscribersOCT 2025
3.5Azelaic Acid 10 Hyaluron Redness Soothing Serum
Dr. Jenny LiuDr. Jenny Liu313K subscribersOCT 2025
Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
4.5Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
  • “This is such a good product for the price”8:09–8:14
  • “It contains 10% niacinamide, 4% tranexamic acid as well as 2% alpha arbutin”8:14–8:21
  • “They're at a good level that they're very effective, but at the same time they're gentle enough ingredients not to cause or they shouldn't cause irritation”8:24–8:30
  • “The pink color is not a synthetic pink cuz it actually contains B12 extract as well which would give it the pink coloring”8:36–8:41
  • “It's a clean, it's a natural formula, and it's all well-studied and it's a really good product for the price”8:44–8:50
  • “Quite a few people I know use this”8:51–8:55
  • “This bottle actually belongs to our in-house cosmetic scientist and she loves it”8:53–8:58
  • “I've heard nothing but good things about it”9:00–9:05
  • Source: Korean skincare viral products deep dive
Lisa EldridgeLisa Eldridge2.1M subscribersMAY 2026
4.2Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
  • “This is a serum that's actually really pretty. It's got this dark pink color that helps to brighten the skin, improving dark spots and even skin tone”5:35–5:41
  • “This is a very gentle product that is low risk”5:53–6:00
  • “It's also fragrance-free, so overall I do feel that this product is suitable for all skin types”5:23–5:27
  • “It's pretty gentle and so it's really suitable for all skin types, whether it's post-acne marks or dark spots from eczema or again melasma”6:40–6:45
  • “I personally have used this product. I really enjoy using it, so definitely is a viral product that I stand behind that I recommend as well”
  • Source: Dermatologist reviews viral Asian skincare products
Dr. Jenny LiuDr. Jenny Liu313K subscribersFEB 2025
3Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
  • “This serum is meant to brighten your skin, refine your pores, help fade acne scars and pigmentation”20:06–20:13
  • “It's got 10% niacinamide, 4% txa which is their ingredient to reduce hyperpigmentation”20:19–20:23
  • “People say this really works well on acne prone skin”20:23–20:26
  • “It's a watery, lightweight serum that's quickly absorbed”20:34–20:37
  • “For me, I didn't think it was anything too special, but keep in mind I don't have a lot of pigmentation or acne scars”20:38–20:40
  • “I feel like this gives me just an overall nice sort of even skin tone”20:45–20:45
  • “I do have a lot of like, brown spots underneath the layers, so I'm hoping that this will keep it at bay. So far, I think it's doing a good job”20:49–20:51
  • “I personally don't think I would repurchase it just because I don't think it's life changing for my skin type”20:59–21:02
  • Source: Viral beauty products: worth the hype or total fail?
Tina YongTina Yong3.9M subscribersNOV 2025
Rice 70 Glow Milky Toner
4.6Rice 70 Glow Milky Toner
  • “It basically gives you the most beautiful glow and it also brightens your skin a lot”3:25–3:32
  • “If you have a lot of hyperpigmentation, this is the one you want to use”3:32–3:35
  • “I use this the entire summer because I tend to break out a lot in summertime because of oily skin and congestion and everything”3:35–3:40
  • “It leaves a lot of hyperpigmentation behind and this helped me a lot with that”3:42–3:46
  • Source: Skin & hair care favourites of 2025
Lavish KrishLavish Krish858K subscribersJAN 2026
4.2Rice 70 Glow Milky Toner
  • “My mom loves I mean I think my mom just like loves the Anua rice line”18:22–18:30
  • “She loves the sheet mask. She loves the toner”18:28–18:32
  • “It's like in between the super duper milky ones like the Haruhara Esters, but not quite as lightweight as say like a non milky toner”18:40–18:46
  • “It's like nice in between”18:49–18:51
  • “If you have combo skin, I feel like you'd like it”18:51–18:54
  • “Also like dehydrated skin, you'd probably really like it, too, cuz it's not too heavy, but it really does rehydrate the skin”18:52–18:58
  • Source: Best K-Beauty Deals on YesStyle
Tina Tanaka HarrisTina Tanaka Harris274K subscribersAPR 2026
PDRN Hyaluronic Acid Capsule 100 Serum
4.5PDRN Hyaluronic Acid Capsule 100 Serum
  • “Its hero ingredient is PDRN, which is a DNA based compound known for helping skin repair itself and promote regeneration”1:10–1:16
  • “This serum is also packed with multiple forms of hyaluronic acid for that deep hydration and that instantly smoother, glassy texture”1:37–1:47
  • “It is very lightweight and it's also fast absorbing”1:55–2:01
  • “You can wear this under makeup or you can layer it between actives and it still feels fresh”1:58–2:08
  • “In Korea, this serum blew up because it combines two of the biggest skin care goals, repairing the skin barrier and achieving that glassy glow”2:08–2:13
  • “It's even been featured in Vogue and mentioned across beauty awards list as one of the best PDRN serums of the year”2:19–2:25
  • “This one is currently the number one hydrating serum in the Korean app Wahi”2:28–2:34
  • “If you have acne prone or damaged skin or your barrier's been through a lot, think overexfoliation, dryness, or post breakout marks, I think that this is an amazing pick”2:34–2:41
  • Source: Top 5 Korean Serums for Glowing Skin
Charisse DailyCharisse Daily41K subscribersNOV 2025
PDRN Collagen Glow Facial Serum Spray
4.6PDRN Collagen Glow Facial Serum Spray
  • “Today I'm going to show you a layering technique using the PDRN spray from Anua that's going to give us the most beautiful skin-like glowy glassy finish and she's only $20”0:06–0:16
  • “I have my skin prep on and I'm going to layer my Anua mist on top. This is such a beautiful fine mist, too, so it just lays beautifully under makeup”0:18–0:23
  • “Before we're going to the next step, you already guessed it. I'm doing a layer of our Anua spray”0:29–0:34
  • “Before I go with my powder, you guessed it. We're going in with another layer of our Anua mist”0:38–0:41
  • “Bestie, it's time to add another layer because I just set my face with all of my loose powders”0:39–0:46
  • “Okay, bestie, the full glam is complete and that means it's time to set one more time with the Anua PDRN face mist”0:44–0:49
  • “So light, it's perfect to spray on the top of makeup. It's not going to disrupt anything. And everything just looks melted together and gorgeous”0:52–0:55
  • “Glad I tried this technique because now I have another reason to love my Anua face mist”0:57–1:02
SHELBY ANNSHELBY ANN14K subscribers
Heartleaf 77% Soothing Toner
4.9Heartleaf 77% Soothing Toner
  • “This is my go-to everyday toner”
  • “I have oily combination skin and this toner generally helps control my sebum and my skin looks more balanced, not too oily, not dry”0:00–0:05
  • “This is also the only toner that help heal my daughter's fungal acne which says a lot”1:53–1:59
  • “This one really makes my breakout look less angry, and my skin really feels calm and balanced and not greasy”2:37–2:48
  • “This toner is great if you have acne prone skin, if you want a toner that won't clog pores and you need something that layers well under activives”2:50–2:58
  • “It's more of a skin stability toner in oily, acnerone skin like mine needs that”3:22–3:30
  • “I'm almost done with my Anua”
  • Source: Best Korean toners of 2025: honest reviews + results
Charisse DailyCharisse Daily41K subscribersJAN 2026
4.9Heartleaf 77% Soothing Toner
Charisse DailyCharisse Daily41K subscribersJAN 2026
4.2Heartleaf 77% Soothing Toner
JUDYJUDY212K subscribersDEC 2025
PDRN Hyaluronic Acid 100 Moisturizing Cream
Heartleaf Pore Control Cleansing Oil
4.5Heartleaf Pore Control Cleansing Oil
Beauty WithinBeauty Within2.7M subscribersFEB 2025
Heartleaf Quercetinol Pore Deep Cleansing Foam
4.5Heartleaf Quercetinol Pore Deep Cleansing Foam
Charisse DailyCharisse Daily41K subscribersJAN 2026
Rice Ceramide 7 Hydrating Barrier Serum
4.9No clip
  • “This is my absolute holy grail favorite”3:56–4:02
  • “This is super super hydrating serum”4:12–4:17
  • “I have literally finished all three bottles of this”4:15–4:19
  • “I can literally recommend this to just about anyone with any skin type because this really does it all”4:17–4:24
  • “It brightens, it hydrates, and it's also fungal acne safe”4:24–4:28
  • “It's not going to cause any congestion in your skin”4:28–4:32
  • “This one is a great skin barrier serum because it has ingredients like ceramides and rice which are known to strengthen your skin barrier over time”4:39–4:43
  • Source: Skin & hair care favourites of 2025
Lavish KrishLavish Krish858K subscribersJAN 2026
4.9Rice Ceramide 7 Hydrating Barrier Serum
Lavish KrishLavish Krish858K subscribersMAR 2026
Zero-Cast Moisturizing Sunscreen SPF 50
4.8No clip
DoctorlyDoctorly3.5M subscribersJAN 2026
Peach 70% Niacinamide Serum
4.9Peach 70% Niacinamide Serum
  • “If you want a glowy base this is the product you need to get”0:15–0:20
  • “The serum is not super watery, it's a little bit more on the thicker side and it's a little bit more sticky, so when you apply it to your face it just gives the most gorgeous glow and it stays on”0:22–0:26
  • “I've used a lot of serums for my skin prep but none of them have had the glow like this one does”0:31–0:36
  • “One layer is enough but if you really want the maximum shine and glossiness I like to do two layers. Your skin will literally be reflecting”0:36–0:41
  • “Any foundation you put on it will make it look just as dewy”0:41–0:44
  • Source: Korean makeup favorites on brown skin
skybxyyskybxyy105K subscribersAUG 2024
Rice 70 Intensive Moisturizing Milk
4.6Rice 70 Intensive Moisturizing Milk
Lavish KrishLavish Krish858K subscribersMAR 2026
Heartleaf 77% Toner Pad
MENTIONSHeartleaf 77% Toner Pad
  • “Contains 77% heartleaf extract, known for its powerful calming and anti-inflammatory benefits for sensitive and acne-prone skin”3:32–3:42
  • “Has PHA, which is a gentle exfoliant that helps remove dead skin cells, control oil, and keep your pores clear without irritating the skin”3:39–3:48
  • “Perfect for breakout-prone skin because it helps reduce redness, it calms irritation, and it makes your pores look a bit smaller while keeping your skin balanced”3:45–3:56
  • “Pads are thin, soft, and soaked in a watery essence with one side slightly embossed to gently buff away dead skin”4:01–4:09
  • “Leaves your skin feeling fresh, lightly hydrated, and smooth with a clean non-sticky finish”4:17–4:22
  • “Great if you have oily, acne-prone skin, sensitive, irritated skin, and people who suffer from redness, texture, and for beginners in exfoliation”4:25–4:35
  • Source: 12 Korean Skincare Products to Get K-pop Idol Glass Skin
Charisse DailyCharisse Daily41K subscribersAPR 2026
Rice 3+ Ceramide Panthenol Moisture Barrier Cream
Rice Enzyme Brightening Cleansing Powder
4.3Rice Enzyme Brightening Cleansing Powder
  • “It has a little bit of a rice polish that works as a gentle chemical exfoliant”1:55–2:01
  • “If you use a few times a week, your skin feels like buttery smooth and soft immediately after, as well as the hydration”2:08–2:12
  • “You can turn it into a mask, and it's one of those like those marshmallow sticky masks”2:17–2:24
  • “I personally just love using it as like a polish cleanser”2:35–2:39
  • “It's hydrating, really helps to soften your skin at the same time”
  • “With continued use, may offer some brightening benefits”2:32–2:37
  • Source: K-Beauty at Ulta: Dermatologist's Picks Worth Buying
Dr. Jenny LiuDr. Jenny Liu313K subscribersOCT 2025
4.3Rice Enzyme Brightening Cleansing Powder
  • “It makes your skin super soft and helps to kind of brighten your complexion”11:15–11:19
  • “I really love the fact that it makes my skin feel super soft and you know over time I think it can improve the complexion and improve the radiance”11:35–11:40
  • “It's definitely not harsh by any means I think it's definitely suitable for those that have even a little bit more sensitive skin”12:01–12:05
  • “There is a little bit of a very mild physical abrasion if you will because it is a powder that you mix with water so it does kind of have a little bit of a physical exfoliating property”12:11–12:16
  • “If your skin barrier is like say damaged and red and inflamed having anything rub over your skin can be irritating so I would say probably don't want to use it when your skin is actively inflamed”
  • “This is one that I do enjoy using and incorporate into my routine probably like once or twice a week”12:43–12:50
  • Source: Dermatologist reviews viral Asian skincare products
Dr. Jenny LiuDr. Jenny Liu313K subscribersFEB 2025
Collagen Retinol Refining Gua Sha Cream
3.5Collagen Retinol Refining Gua Sha Cream
  • “This is so interesting to me. It's really cool. Like, look at it. So, it combines the cream and the gua sha into one”11:49–11:59
  • “Oh, it feels so good on my jaw muscles”
  • “It feels really good though. So far so good. I will continue to use it. It feels nice on my skin”
  • “It keeps like squatching product out which is kind of annoying. And you can't really use the gua sha on your forehead which again is fine”
  • “I am a little concerned because there is retinol in it and I fear that my neck will get, you know, a little bit agitated with that”14:12–14:20
  • “Does it look more lifted? Be honest with me. Cuz like it does to me and I can't I don't I don't understand. I feel like I have to look at it again. I don't know. Maybe I'm imagining things. But it does look a little bit more lifted on this side. Very very slight, but I think I do notice it”13:37–13:46
  • Source: I tested the most overhyped products the internet made me buy
RachhLovesRachhLoves1.4M subscribersMAY 2026
Heartleaf 70 Daily Lotion
Cotton Pad for Toner
Brand note

K-beauty skincare focused on soothing actives and lightweight textures.

Anua is a K-beauty brand that creators consistently reach for when they want gentle, targeted formulas — especially for redness, sensitivity, and acne-prone skin. The Azelaic Acid 10 Hyaluron Redness Soothing Serum is the clearest anchor: a lightweight, mattifying serum that calms inflammation and fades marks without the irritation of stronger acids, though it can cause dryness for very dry skin.

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