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lavish_krish mentioning Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum at 05:43 in their YouTube videoAzelaic Acid 10 Hyaluron Redness Soothing Serum"I've already finished this entire bottle."$24.00@drdannyguo reviewing Anua Niacinamide 10% + TXA 4% Dark Spot Corrector Serum at 00:34 in a YouTube Shorts videoNiacinamide 10% + TXA 4% Dark Spot Corrector Serum"Speaking of niacinamide and TXA, you know I love this product from Anua."$24.00j.uuuuudy mentioning Anua PDRN Hyaluronic Acid Capsule 100 Serum at 04:37 in their YouTube videoPDRN Hyaluronic Acid Capsule 100 Serum"It is extremely hydrating, I will say that."$30.00lavish_krish mentioning Anua Rice Ceramide Serum at 05:11 in their YouTube videoRice Ceramide 7 Hydrating Barrier Serum"My absolute favorite serum of all time."$23.00@skybxyy reviewing Anua Peach 70 Niacinamide Serum at 00:22 in a YouTube Shorts videoPeach 70% Niacinamide Serum"If you want a glowy base this is the product you need to get."$23.00@shelleynayak reviewing Anoa Niacinamide Tranexamic Acid Dark Spot Correcting Serum at 04:08 in a YouTube Shorts videoNiacinamide 10 TXA 4 Serum"This is technically your niacinamide serum because that's its main ingredient."$28@makeupbycheryl reviewing Anua Niacinamide + TXA Dark Spot Removing Serum at 10:37 in a YouTube Shorts videoNiacinamide 10% + TXA 4% Dark Spot Removing Serum"This is so popular on socials, but it just didn't work out for me."$22.00

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Azelaic Acid 10 Hyaluron Redness Soothing Serum
4.9Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “I've already finished this entire bottle”5:28–5:32
  • “This one is really good compared to salicylic acid and things like that is because it's a lot more gentler compared to the other acids and it also effectively gets rid of the breakouts at the same time”5:30–5:34
  • “If you have sensitive skin and you're acne prone, I think you should really give azelaic acid a try”5:41–5:47
  • “Every time I kept using salicylic acid, my skin barrier just couldn't take it”5:47–5:53
  • “This one got rid of the breakouts without disturbing my skin barrier”5:53–5:57
  • “I highly recommend this for the sensitive skin girlies”5:55–6:01
  • Source: Skin & hair care favourites of 2025 - Jan 16, 2026
Lavish KrishLavish Krish858K subscribers
4.9Azelaic Acid 10 Hyaluron Redness Soothing Serum
Lavish KrishLavish Krish858K subscribers
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “This is one I actually have been using for a while and I recently brought it back into my AM routine and I'm about 2/3 of the way finished with a bottle of it”
  • “Azelaic acid is great for calming down redness, irritation”
  • “It's helpful for people who have acne-prone skin and rosacea, and also for hyperpigmentation”
  • “It really hits a lot of concerns and is generally well-tolerated”
  • “What I like about this particular formula is not only do you have the azelaic acid in there, but you also have humectants, so it's very hydrating”
  • “It's thin, it's lightweight, it's hydrating. It kind of preps the skin for whatever else you're going to use”
  • “I have loved this, and I highly recommend it. It's one of my favorite azelaic acid products”
  • Source: Dermatologist's top Amazon big spring sale skincare deals 2026 - Mar 25, 2026
Dr DrayDr Dray2.6M subscribers
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “You guys know that I live and die for azelaic acid. It's one of my absolute favorite ingredients”6:49–6:54
  • “I feel like Anua have brought it to the market and formulated it in a really amazing way”6:54–6:59
  • “In the US and UK, you can only get this in its 10% formulation because 15% is prescription grade. But don't worry, you can still get some amazing benefits from the 10% alone”6:59–7:04
  • “Azelaic acid is going to be a game changer for you if you're someone who suffers with sensitive skin or you suffer with rosacea”7:08–7:14
  • “It's shown to have amazing anti-inflammatory properties”7:14–7:19
  • “So, if you're someone who gets really red with rosacea, it can help to calm down that redness”7:17–7:21
  • “It's also been shown to be effective in fading hyperpigmentation”7:21–7:26
  • “It's one of my favorite recommendations for people who are beginning their skincare routine and they really want to see amazing results, especially if they have more sensitive skin”7:31–7:35
  • Source: Doctor's guide: the only Korean skincare you should buy - Nov 15, 2025
Dr Nicole JDr Nicole J11K subscribers
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “I actually prefer this one over the TXA serum, which broke me out”8:30–8:37
  • “This one feels very lightweight and it's slightly mattifying”9:26–9:31
  • “I find that this one helps control oil and even out texture”
  • “I love how this gradually smooths your skin's texture and reduce both redness and brown spots over time, especially PIE to PIH transitions”9:06–9:13
  • “I think that this is great for acne prone, oily, and combination skin types, especially because it is slightly mattifying”9:17–9:26
  • “Because it's mattifying, it can cause mild dryness, especially if you're very dry or it might cause peeling under your makeup”9:29–9:37
  • “It's best to use this at night or over hydrating serums and moisturizers”9:40–9:45
  • Source: Best serums for fading acne spots - Nov 5, 2025
Charisse DailyCharisse Daily41K subscribers
4.6Azelaic Acid 10 Hyaluron Redness Soothing Serum
  • “This one is also fragrance-free, oil-free, and non-comedogenic, which makes it perfect for sensitive and oily skin types”13:11–13:17
  • “This one is actually my newly discovered serum”
  • “This one also has a very lightweight texture”
  • “It's also slightly gel-like and it really absorbs quickly without leaving any sticky or any greasy residue”12:30–12:41
  • “The star ingredient of this serum is of course azelaic acid, which is a multitasking active”12:54–13:06
  • “It's known for regulating sebum production, reducing inflammation, and helping fade acne marks and postinflammatory hyperpigmentation”13:03–13:09
  • “This one also has gentle antibacterial properties, making it ideal for controlling breakouts”13:14–13:19
  • “The serum also includes calming agents to reduce redness and irritation”13:19–13:28
  • Source: Top Korean serums for oily skin - Nov 8, 2025
Charisse DailyCharisse Daily41K subscribers
4.2Azelaic Acid 10 Hyaluron Redness Soothing Serum
kellykelly371K subscribers
3.5Azelaic Acid 10 Hyaluron Redness Soothing Serum
Dr. Jenny LiuDr. Jenny Liu316K subscribers
Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
4.2Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
  • “This is such a good product for the price”8:09–8:14
  • “It contains 10% niacinamide, 4% tranexamic acid as well as 2% alpha arbutin”8:14–8:21
  • “They're at a good level that they're very effective, but at the same time they're gentle enough ingredients not to cause or they shouldn't cause irritation”8:24–8:30
  • “The pink color is not a synthetic pink cuz it actually contains B12 extract as well which would give it the pink coloring”8:36–8:41
  • “It's a clean, it's a natural formula, and it's all well-studied and it's a really good product for the price”8:44–8:50
  • “Quite a few people I know use this”8:51–8:55
  • “This bottle actually belongs to our in-house cosmetic scientist and she loves it”8:53–8:58
  • “I've heard nothing but good things about it”9:00–9:05
  • Source: Korean skincare viral products deep dive - May 14, 2026
Lisa EldridgeLisa Eldridge2.1M subscribers
4.2Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
  • “This is a serum that's actually really pretty. It's got this dark pink color that helps to brighten the skin, improving dark spots and even skin tone”5:35–5:41
  • “This is a very gentle product that is low risk”5:53–6:00
  • “It's also fragrance-free, so overall I do feel that this product is suitable for all skin types”5:23–5:27
  • “It's pretty gentle and so it's really suitable for all skin types, whether it's post-acne marks or dark spots from eczema or again melasma”6:40–6:45
  • “I personally have used this product. I really enjoy using it, so definitely is a viral product that I stand behind that I recommend as well”
  • Source: Dermatologist reviews viral Asian skincare products - Feb 13, 2025
Dr. Jenny LiuDr. Jenny Liu316K subscribers
MENTIONSNiacinamide 10% + TXA 4% Dark Spot Corrector Serum
Jasmine LooJasmine Loo69K subscribers
3Niacinamide 10% + TXA 4% Dark Spot Corrector Serum
  • “This serum is meant to brighten your skin, refine your pores, help fade acne scars and pigmentation”20:06–20:13
  • “It's got 10% niacinamide, 4% txa which is their ingredient to reduce hyperpigmentation”20:19–20:23
  • “People say this really works well on acne prone skin”20:23–20:26
  • “It's a watery, lightweight serum that's quickly absorbed”20:34–20:37
  • “For me, I didn't think it was anything too special, but keep in mind I don't have a lot of pigmentation or acne scars”20:38–20:40
  • “I feel like this gives me just an overall nice sort of even skin tone”20:45–20:45
  • “I do have a lot of like, brown spots underneath the layers, so I'm hoping that this will keep it at bay. So far, I think it's doing a good job”20:49–20:51
  • “I personally don't think I would repurchase it just because I don't think it's life changing for my skin type”20:59–21:02
  • Source: Viral beauty products: worth the hype or total fail? - Nov 5, 2025
Tina YongTina Yong3.9M subscribers
PDRN Hyaluronic Acid Capsule 100 Serum
4.5PDRN Hyaluronic Acid Capsule 100 Serum
  • “Its hero ingredient is PDRN, which is a DNA based compound known for helping skin repair itself and promote regeneration”1:10–1:16
  • “This serum is also packed with multiple forms of hyaluronic acid for that deep hydration and that instantly smoother, glassy texture”1:37–1:47
  • “It is very lightweight and it's also fast absorbing”1:55–2:01
  • “You can wear this under makeup or you can layer it between actives and it still feels fresh”1:58–2:08
  • “In Korea, this serum blew up because it combines two of the biggest skin care goals, repairing the skin barrier and achieving that glassy glow”2:08–2:13
  • “It's even been featured in Vogue and mentioned across beauty awards list as one of the best PDRN serums of the year”2:19–2:25
  • “This one is currently the number one hydrating serum in the Korean app Wahi”2:28–2:34
  • “If you have acne prone or damaged skin or your barrier's been through a lot, think overexfoliation, dryness, or post breakout marks, I think that this is an amazing pick”2:34–2:41
  • Source: Top 5 Korean Serums for Glowing Skin - Nov 1, 2025
Charisse DailyCharisse Daily41K subscribers
4PDRN Hyaluronic Acid Capsule 100 Serum
CYoungCYoung84K subscribers
Rice Ceramide 7 Hydrating Barrier Serum
5Rice Ceramide 7 Hydrating Barrier Serum
Lavish KrishLavish Krish858K subscribers
5Rice Ceramide 7 Hydrating Barrier Serum
Lavish KrishLavish Krish858K subscribers
Peach 70% Niacinamide Serum
4.9Peach 70% Niacinamide Serum
  • “If you want a glowy base this is the product you need to get”0:15–0:20
  • “The serum is not super watery, it's a little bit more on the thicker side and it's a little bit more sticky, so when you apply it to your face it just gives the most gorgeous glow and it stays on”0:22–0:26
  • “I've used a lot of serums for my skin prep but none of them have had the glow like this one does”0:31–0:36
  • “One layer is enough but if you really want the maximum shine and glossiness I like to do two layers. Your skin will literally be reflecting”0:36–0:41
  • “Any foundation you put on it will make it look just as dewy”0:41–0:44
  • Source: Korean makeup favorites on brown skin - Aug 26, 2024
skybxyyskybxyy105K subscribers
Niacinamide 10 TXA 4 Serum
5Niacinamide 10 TXA 4 Serum
  • “This is technically your niacinamide serum because that's its main ingredient”
  • “It contains niacinamide in 10% and also it contains 4% tranexamic acid, 2% arbutin”
  • “They have also added 10 different types of hyaluronic acid, bunch of skin hydrating ingredients”
  • “If you have dry skin, normal skin, combination to dry skin, and you need a skin brightening serum for your skin, this is the pick for you”
  • “Oily skin can find it little sticky especially during hot humid weather”
  • “It does have this a very viscous bouncy texture and I personally love it because I find the serum very hydrating on its own it hydrates suits my skin a little bit and also brightens my skin”
  • “Formulation of this serum is very stable you don't have to keep it in the fridge you can store it in your room itself”
  • “This Anua skin brightening serum works in fading pretty much all kind of pigmentation”
  • Source: Reviewing 4 Popular Brightening Korean Serums for Dark Spots - Nov 21, 2025
Shelley NayakShelley Nayak41K subscribers
5Niacinamide 10 TXA 4 Serum
  • “If you have dark spots like doesn't matter what kind of dark spots or what kind of unevenness you should check out this Anoa niacinamide tranexamic acid dark spot correcting serum this product is worth the hype”3:25–3:32
  • “Just within a week of using this like that too like you know only at night I noticed good difference in my skin”4:08–4:16
  • “Within a week, this like darkness reduced a lot”4:16–4:21
  • “I noticed my skin started looking more radiant, comparatively more even and some minor uh brown acne marks were like fading very quickly”4:21–4:28
  • “Quite a potent serum”4:31–4:33
  • “So if you have sensitive skin, dry skin, I'll suggest that you first start with alternative nights and then use it daily and night in your nighttime skincare routine and if your skin permits only then over the time use it twice a day”4:33–4:37
  • Source: Best of 2025 you should not miss in 2026 - Oct 30, 2025
Shelley NayakShelley Nayak41K subscribers
Niacinamide 10% + TXA 4% Dark Spot Removing Serum
Brand note

Anua is a K-beauty brand that has carved out a clear lane for itself with targeted, active-driven serums that are gentle enough for sensitive skin. The Azelaic Acid 10 Hyaluron Redness Soothing Serum is the standout — a lightweight, hydrating formula that multiple dermatologists and creators consistently recommend for calming redness, acne, and rosacea without irritation.

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