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Half Magic

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@kathleenlights reviewing Half Magic Sparklestik Eye Crayons at 11:59 in a YouTube Shorts videoSparklestik Eye Crayon"These eye crayons are super easy to use, you just blend them right on. Also doesn't have any fallout."$26.00@sophdoeslife reviewing Half Magic Eyeshadows at 28:55 in a YouTube Shorts videoEyeshadow Singles"I also like the shade Sparkle Puff."$15.00@thebeautybreakdown reviewing Half Magic Glitterpuck Pressed Glitter for Eyes, Face + Body at 16:30 in a YouTube Shorts videoGlitterpuck Pressed Glitter for Eyes, Face + Body"I don't know how they get away with this, honestly. They are massive, so shiny, and the texture of these are really interesting because they feel wet."$32.50@tati reviewing Half Magic Lip Plumping Gloss at 11:16 in a YouTube Shorts videoMagic Drip Glitter Lipgloss"This is the hottest spiciest one I have ever found."$14.00alexandraanele mentioning Half Magic Flik Eraser Pen at 23:43 in their YouTube videoFlik Eraser Makeup Correcting Pen"I'm going to use my Half Magic Flik Eraser. Which I talked about recently in one of my recent videos about like products that I use almost every day."$22.00@moorebeautifully reviewing Half Magic Glitter Puck at 40:14 in a YouTube Shorts videoGlitterpuck"This is the most beautiful, stunning adult gold right here. It just looks like pure magic."-@tati reviewing Half Magic Eyelectric Extreme Lengthening Mascara at 11:23 in a YouTube Shorts videoEyelectric Extreme Lengthening Mascara"I love both of these formulas. They do pretty much the same thing."$26.00@sophdoeslife reviewing Half Magic Glitter Puck at 29:30 in a YouTube Shorts videoGlitter Puck"This is my favorite eyeshadow of all time."-

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Sparklestik Eye Crayon
Eyeshadow Singles
4.9Variant: Sparkle PuffEyeshadow Singles
Bekah SunBekah Sun22K subscribers
4.9Variant: Possessed PearlEyeshadow Singles
Bekah SunBekah Sun22K subscribers
Glitterpuck Pressed Glitter for Eyes, Face + Body
4.9Glitterpuck Pressed Glitter for Eyes, Face + Body
  • “I don't know how they get away with this, honestly. They are massive, so shiny, and the texture of these are really interesting because they feel wet”16:13–16:17
  • “They look so pigmented and just like perfectly metallic on the lids without anything else”
  • “They are beautiful and sparkly”16:30–16:33
  • “I have like all three of the shades. I need more of these. I want these in like every color”16:49–16:54
  • Source: My 2025 makeup favorites - Dec 23, 2025
TheBeautyBreakdownTheBeautyBreakdown543K subscribers
Magic Drip Glitter Lipgloss
Flik Eraser Makeup Correcting Pen
Glitterpuck
Eyelectric Extreme Lengthening Mascara
4.8Eyelectric Extreme Lengthening Mascara
  • “I love both of these formulas. They do pretty much the same thing”11:19–11:23
  • “I think the Half Magic advantage is you have all these fun colors. It's not as expensive”11:23–11:26
  • “The Half Magic one, I believe, has a fiber technology that lengthens as well”11:35–11:39
  • “This one doesn't just clump and lengthen. It actually fans the lashes out and lengthens. So, you get the best of both worlds. Really, really love this one”11:39–11:45
  • “If you are out in a storm, if you sweat a lot, if you're in humid weather, these two are going to get the job done. Period”11:50–11:56
  • Source: Best of beauty 2025 - Jan 2, 2026
TatiTati7.9M subscribers
Glitter Puck
Brand note

Half Magic is a color-forward brand that leans hard into sparkle — their eye crayons, pressed glitters, and singles are built for people who want high-impact, reflective shine that actually stays put. The Sparklestik Eye Crayon blends on creamy and locks down without fallout, making it a solid pick for easy glitter looks. If you're after subtle or matte, this isn't your brand; it's all about being seen.

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