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4.8Eyelectric Extreme Lengthening Mascara
  • “I love both of these formulas. They do pretty much the same thing”11:19–11:23
  • “I think the Half Magic advantage is you have all these fun colors. It's not as expensive”11:23–11:26
  • “The Half Magic one, I believe, has a fiber technology that lengthens as well”11:35–11:39
  • “This one doesn't just clump and lengthen. It actually fans the lashes out and lengthens. So, you get the best of both worlds. Really, really love this one”11:39–11:45
  • “If you are out in a storm, if you sweat a lot, if you're in humid weather, these two are going to get the job done. Period”11:50–11:56
  • Source: Best of beauty 2025 - Jan 2, 2026
Brand note

Half Magic is a color-forward brand that leans hard into sparkle — their eye crayons, pressed glitters, and singles are built for people who want high-impact, reflective shine that actually stays put. The Sparklestik Eye Crayon blends on creamy and locks down without fallout, making it a solid pick for easy glitter looks. If you're after subtle or matte, this isn't your brand; it's all about being seen.

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