Half Magic

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Glitterpuck Pressed Glitter for Eyes, Face + Body"This will bring you to tears."$32.50

@kathleenlights reviewing Half Magic Sparklestik Eye Crayons at 11:59 in a YouTube Shorts video

Sparklestik Eye Crayon"These eye crayons are super easy to use, you just blend them right on. Also doesn't have any fallout."$26.00

@sophdoeslife reviewing Half Magic Eyeshadows at 28:55 in a YouTube Shorts video

Eyeshadow Singles"I also like the shade Sparkle Puff."$14.00

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Glitterpuck Pressed Glitter for Eyes, Face + Body

5Variant: Glimmer Pop

“This will bring you to tears”5:22–5:24
“It's honestly my favorite one out of all of the ones that they have”5:25–5:29
“It's so gorgeous”5:29–5:34
“It's like this champagney sparkle that looks insane”5:29–5:36
“It doesn't even look real on the lid”5:34–5:38
“The more you pack on, the more intense and crazy it looks”5:36–5:40
“It is just so damn good”5:46–5:50
Source: My current favorites - the best of the best - Sep 8, 2025

KathleenLights4.1M subscribers

5Variant: Glimmer Pop

“This is my favorite eyeshadow of all time”29:23–29:28
“I can't even describe the level of shimmery glitteriness that this gives. It is like nothing else that I've tried. Mindblowingly beautiful”29:30–29:40
Source: Best makeup of 2025 - Jan 22, 2026

sophdoeslife1.4M subscribers

5Variant: Glimmer Pop

“Their glitter puck shadows, wow are they incredible, especially the shade Glamour Pop”12:23–12:28
“It looks insane wet foil glitter goodness on the lid. You will not be disappointed”12:31–12:36
“You need to try these. They're amazing”12:36–12:40
Source: Best products of the year 2025 favorites - Jan 5, 2026

KathleenLights4.1M subscribers

5Variant: Cyber Diamond

“The glitter puck pressed glitters from Half Magic are incredible”
“Cyber Diamond is insane”
“It's like diamondlike shimmer that's like foiled”
“It's insane”
“This formula is incredible”
“It like actually makes me giddy because it's so good”
“You will never go through this”9:00–9:04
Source: My current favorites - the best of the best - Sep 8, 2025

KathleenLights4.1M subscribers

4.9

“I don't know how they get away with this, honestly. They are massive, so shiny, and the texture of these are really interesting because they feel wet”16:13–16:17
“They look so pigmented and just like perfectly metallic on the lids without anything else”
“They are beautiful and sparkly”16:30–16:33
“I have like all three of the shades. I need more of these. I want these in like every color”16:49–16:54
Source: My 2025 makeup favorites - Dec 23, 2025

TheBeautyBreakdown543K subscribers

4.8Variant: Glimmer Pop

“This is the most beautiful, stunning adult gold right here. It just looks like pure magic”39:34–39:39
“This one has just the most beautiful ethereal like very close together glitter”40:14–40:20
Source: Best makeup of 2025 awards - Jan 4, 2026

Sophie 🎀1.9K subscribers

Sparklestik Eye Crayon

4.8

“These eye crayons are super easy to use, you just blend them right on. Also doesn't have any fallout”11:54–11:57
“I just love that the glitter in these really, really stand out”11:59–12:03
“It's just so beautiful and extremely eye-catching as well”12:07–12:11
Source: Best products of the year 2025 favorites - Jan 5, 2026

KathleenLights4.1M subscribers

4.8

“These are freaking amazing”56:06–56:10
“These are the most beautiful products on the market”56:09–56:13
“If you want a high intensity sparkly, fun color eyeshadow stick, this is the one to get”56:13–56:20
“They stay on so well”56:23–56:27
“They blend on really creamy, but once they're dried down, they're locked into place”56:27–56:32
Source: Allure Best of Beauty according to me - Oct 11, 2025

Makeup By Nikki La Rose523K subscribers

Eyeshadow Singles

4.9Variant: Sparkle Puff

“I also like the shade Sparkle Puff”33:40–33:42
“This one's a little bit more of a duo chrome and it has like a very light blue shift through it”33:44–33:50
“I always get questions when I wear these”
“They are so high impact”33:50–33:51
“They're so so creamy”
“The Patrick Ta ones, you can feel like the glitter in the formula, especially when you're applying with your fingers”33:56–34:00
“These ones are very, very smooth”
“You don't feel any glitter”
Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025

Bekah Sun22K subscribers

4.9Variant: Possessed Pearl

“Another pressed glitter that I love is the Half Magic Beauty eyeshadows”33:12–33:21
“They came out with a few nude shades this year”
“There are two that I really, really love that I've been wearing non-stop”33:23–33:27
“This is probably the one I'd pick up if I had to pick one. It's called Possessed Pearl, and it has that silver smoky taupey glossiness to it”33:28–33:33
“These are so so shiny, so glossy, so reflective”33:33–33:36
Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025

Bekah Sun22K subscribers

4.5

“The Half Magic eyeshadow formula is sensational”28:55–28:59
“So sparkly, so pigmented”
Source: Best makeup of 2025 - Jan 22, 2026

sophdoeslife1.4M subscribers

Brand note

Half Magic is a brand built around high-impact sparkle — think wet-looking glitter shadows, glossy metallic finishes, and eye-catching color that actually stays put. The formula philosophy seems to be 'more is more,' with creators consistently calling out the intensity, smoothness, and longevity of the eyeshadows and sticks. The Flik Eraser Makeup Correcting Pen is the standout utility product: a micellar-water pen that sharpens edges without bleeding, and one creator calls it a daily necessity for winged liner.

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