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Half Magic

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@kathleenlights reviewing Half Magic Glitter Puck Pressed Fairy Dust Eyes, Face + Body at 05:25 in a YouTube Shorts videoGlitterpuck Pressed Glitter for Eyes, Face + Body"This will bring you to tears."$32.50@kathleenlights reviewing Half Magic Sparklestik Eye Crayons at 11:59 in a YouTube Shorts videoSparklestik Eye Crayon"These eye crayons are super easy to use, you just blend them right on. Also doesn't have any fallout."$26.00@sophdoeslife reviewing Half Magic Eyeshadows at 28:55 in a YouTube Shorts videoEyeshadow Singles"I also like the shade Sparkle Puff."$14.00@tati reviewing Half Magic Lip Plumping Gloss at 11:16 in a YouTube Shorts videoMagic Drip Glitter Lipgloss"This is the hottest spiciest one I have ever found."$14.00@alexandraanele reviewing Half Magic Flik Eraser Pen at 09:05 in a YouTube Shorts videoFlik Eraser Makeup Correcting Pen"It is not a makeup remover, but a micellar water in here."$22.00@tati reviewing Half Magic Eyelectric Extreme Lengthening Mascara at 11:23 in a YouTube Shorts videoEyelectric Extreme Lengthening Mascara"I love both of these formulas. They do pretty much the same thing."$26.00

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Glitterpuck Pressed Glitter for Eyes, Face + Body
5Variant: Glimmer PopGlitterpuck Pressed Glitter for Eyes, Face + Body
KathleenLightsKathleenLights4.1M subscribers
4.9Glitterpuck Pressed Glitter for Eyes, Face + Body
  • “I don't know how they get away with this, honestly. They are massive, so shiny, and the texture of these are really interesting because they feel wet”16:13–16:17
  • “They look so pigmented and just like perfectly metallic on the lids without anything else”
  • “They are beautiful and sparkly”16:30–16:33
  • “I have like all three of the shades. I need more of these. I want these in like every color”16:49–16:54
  • Source: My 2025 makeup favorites - Dec 23, 2025
TheBeautyBreakdownTheBeautyBreakdown543K subscribers
Sparklestik Eye Crayon
Eyeshadow Singles
4.9Variant: Sparkle PuffEyeshadow Singles
Bekah SunBekah Sun22K subscribers
4.9Variant: Possessed PearlEyeshadow Singles
Bekah SunBekah Sun22K subscribers
Magic Drip Glitter Lipgloss
Flik Eraser Makeup Correcting Pen
4.9Flik Eraser Makeup Correcting Pen
Alexandra AneleAlexandra Anele1.4M subscribers
Eyelectric Extreme Lengthening Mascara
4.8Eyelectric Extreme Lengthening Mascara
  • “I love both of these formulas. They do pretty much the same thing”11:19–11:23
  • “I think the Half Magic advantage is you have all these fun colors. It's not as expensive”11:23–11:26
  • “The Half Magic one, I believe, has a fiber technology that lengthens as well”11:35–11:39
  • “This one doesn't just clump and lengthen. It actually fans the lashes out and lengthens. So, you get the best of both worlds. Really, really love this one”11:39–11:45
  • “If you are out in a storm, if you sweat a lot, if you're in humid weather, these two are going to get the job done. Period”11:50–11:56
  • Source: Best of beauty 2025 - Jan 2, 2026
TatiTati7.9M subscribers
Brand note

Half Magic is a brand built around high-impact sparkle — think wet-looking glitter shadows, glossy metallic finishes, and eye-catching color that actually stays put. The formula philosophy seems to be 'more is more,' with creators consistently calling out the intensity, smoothness, and longevity of the eyeshadows and sticks. The Flik Eraser Makeup Correcting Pen is the standout utility product: a micellar-water pen that sharpens edges without bleeding, and one creator calls it a daily necessity for winged liner.

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