Hard Candy

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Moods Shadow Paint"This color is perfect because it's like a soft brown, but it has like a touch of pink to it."$3.98 Eye Def Eyeshadow Stick-Moods Monochrome Eyeshadow Palette"These are incredible little quads."$5

@emilynoel83 reviewing Hard Candy Going Nude Never Looking Back Eye Palette at 10:18 in a YouTube Shorts video

Going Nude Never Looking Back Eye Palette"This is very affordable. It's coming in at under $10, so it's cheaper than like one of the E.L.F. perfect 10 palettes."-

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Moods Shadow Paint

4.6Variant: Cake

“This color is perfect because it's like a soft brown, but it has like a touch of pink to it”14:35–14:41
“It's just such an easy formula to work with”14:54–15:02
“You can absolutely build these up to look very intense on the eyes”15:00–15:05
“I just think this formula is one of the easiest to work with”15:41–15:47
“They have a really gorgeous like deep smoky brown”16:21–16:28
“This is definitely my favorite kind of everyday shade”16:34–16:38
Source: Drugstore makeup under $10 that is so good - May 3, 2026

Andréa Matillano362K subscribers

4Variant: Rich

“This is much softer than a liquid liner. And it's a lot less difficult to mess up because it's going to go onto the eye space so much softer”20:13–20:24
“Because it is a liquid, once it dries down, it stays put. So it's going to last just as long as an eyeliner but it's a lot easier to apply than a typical liquid liner”20:30–20:36
Source: Long lasting flawless drugstore makeup routine - May 16, 2026

Dacey Cash517K subscribers

Moods Monochrome Eyeshadow Palette

4.8

“These are incredible little quads”
Source: Full face of nothing new makeup I already own and love - May 23, 2026

juicyjas1.1M subscribers

Going Nude Never Looking Back Eye Palette

4.6

“This is very affordable. It's coming in at under $10, so it's cheaper than like one of the E.L.F. perfect 10 palettes”10:10–10:16
“It's also a nice variety in here where I could go do a fully matte look out of what's here. Or I could incorporate some shimmer or there's some shimmers that are a little toward the deeper end that could make nice kind of like one shadow looks”10:18–10:22
“I really like this palette. It's an everyday kind of tone that I would be content to use a lot”10:39–10:43
“Don't sleep on Hard Candy”10:03–10:06
“I always love the looks I get with this little guy”13:01–13:04
Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026

Emily Noel981K subscribers

Brand note

Hard Candy is a Walmart-exclusive brand that punches above its price point with smart, functional makeup — think color-correcting powders and gripping primers that actually work. The Blur On Lock Setting Powder is the standout: a finely milled, blurring powder that comes in customizable tri-color pans (pink, peach, lavender) and gives a smooth, airbrushed finish without caking. It's not ideal for very oily skin or those wanting intense matte, but for normal to dry skin it's a steal under $10.

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