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Hard Candy

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@andreamatillano reviewing Hard Candy Grip on Lock Primer at 19:35 in a YouTube Shorts videoGrip On Lock Water-Based 12-Hour Face Primer"Spot-on dupe for the Milk Makeup HydroGrip."-@moorebeautifully reviewing Hard Candy Grip Unlock Primer at 01:39 in a YouTube Shorts videoGrip On Lock Primer"This is their grip unlock primer, which is a very like milk hydrogrip, elf grip kind of primer. It's a grippy primer. It's so amazing."$6.96@juicyjas reviewing Hard Candy Blur on Lock Primer at 12:52 in a YouTube Shorts videoBlur on Lock Primer"The Blur On Lock primer gives that nice smoothing effect."$7.00@moorebeautifully reviewing Hard Candy Smooth Unlock Primer at 01:27 in a YouTube Shorts videoSmooth On Lock Primer"This is their smooth unlock primer. This evens out texture. It's very pore filling, smoothing, blurring."$6.96@heatheraustinmakeup reviewing Hard Candy Sweat Onlock Primer at 00:55 in a YouTube Shorts videoSweat On Lock Primer"Hard Candy absolutely killed it with this one."$7.00@shelbyannbell reviewing Hard Candy Glow On Lock Primer at 00:54 in a YouTube Shorts videoGlow On Lock Primer"I'm using this $7 glowy primer from Hard Candy."-

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Grip On Lock Water-Based 12-Hour Face Primer
4.9Grip On Lock Water-Based 12-Hour Face Primer
Andréa MatillanoAndréa Matillano362K subscribers
4.9Grip On Lock Water-Based 12-Hour Face Primer
  • “This one is great because it does hydrate your skin”2:18–2:23
  • “If you're someone who has combo skin, you're dealing with some dryness even though the season has changed, but you still want your makeup locked into place, this is great”2:21–2:25
  • “I also like this because it's not overly sticky”2:30–2:35
  • “It's a little bit thinner, it's not as thick as, you know, the original Milk Makeup Hydro Grip, the ELF Power Grip, it just goes on a little bit easier”2:48–2:52
  • Source: Drugstore makeup under $10 that is so good - May 3, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.8Grip On Lock Water-Based 12-Hour Face Primer
juicyjasjuicyjas1.1M subscribers
4.8Grip On Lock Water-Based 12-Hour Face Primer
juicyjasjuicyjas1.1M subscribers
Grip On Lock Primer
Blur on Lock Primer
4.5Blur on Lock Primer
juicyjasjuicyjas1.1M subscribers
Smooth On Lock Primer
Sweat On Lock Primer
4.7Sweat On Lock Primer
  • “Hard Candy absolutely killed it with this one”0:37–0:46
  • “This is a big big mattifying, oil control, sweat control primer”0:55–1:01
  • “It reminds me very much of the one size oil sucker primer, but it's like the light version of that”1:04–1:09
  • “It really goes on and mattifies my skin. And it does help keep me matte and keep my makeup on throughout the day”1:29–1:38
  • “This primer really does that. It's so good”
  • “It is vegan, cruelty-free, fragrance free”
  • “If you go overboard, this is going to peel up on you. So, start with a little, add a little bit more if you need”
  • “I am so impressed with honestly a lot of things from Hard Candy lately, but this has been the star”0:37–0:43
  • Source: 10 Best Drugstore Makeup Launches of 2025 - Dec 23, 2025
Heather AustinHeather Austin30K subscribers
Glow On Lock Primer
4.6Glow On Lock Primer
  • “I'm using this $7 glowy primer from Hard Candy”0:50–0:56
  • “This is the glow on lock primer”0:54–0:57
  • “If I had to skip skin prep and just use one product, it would definitely be this one because it makes my skin look so glowy and hydrated, but it holds my makeup in place for 12 hours”0:56–0:59
SHELBY ANNSHELBY ANN14K subscribers
Brand note

Hard Candy is a Walmart-exclusive brand that punches above its price point with smart, functional makeup — think color-correcting powders and gripping primers that actually work. The Blur On Lock Setting Powder is the standout: a finely milled, blurring powder that comes in customizable tri-color pans (pink, peach, lavender) and gives a smooth, airbrushed finish without caking. It's not ideal for very oily skin or those wanting intense matte, but for normal to dry skin it's a steal under $10.

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