Brand note
Iconic London is best known for primers and setting sprays that deliver a luminous finish without crossing into glittery or greasy territory. The Underglow Blurring Primer is the standout — a serum-based formula that gives skin a natural, lit-from-within glow while still offering some blurring and texture-smoothing, making it a solid pick for dry to normal skin types. The setting sprays, by contrast, have mixed feedback: some creators still enjoy the glow they leave behind, but others find they've been outpaced by newer formulas and don't perform as effectively anymore.
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