- “I have seen this one a lot, but never tried it”
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
Isehan
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Brand note
Isehan is best known for its Kiss Me Mommy sunscreen line, which creators consistently describe as gentle, moisturizing, and makeup-friendly — no white cast, no eye sting, and water-resistant options. The SPF 50 version is a long-time favorite for daily wear, though the small tube size and price are minor drawbacks. The brand also makes a heavy-duty mascara remover that works well, but some find it unnecessary if they already use cleansing oils.
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