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@editbyekat reviewing ISEHAN Kiss Me Heroine Make Speedy Mascara Remover at 08:38 in a YouTube Shorts videoKiss Me Heroine Make Speedy Mascara Remover"This is the mascara remover I use."$14.20@amandaz reviewing Isehan Kiss Me Mommy UV Aqua Milk SPF 50+ Pa++++ at 08:05 in a YouTube Shorts videoKiss Me Mommy UV Aqua Milk SPF50+ PA++++"This is hands down my holy grail sunscreen."$14.90@beyobestbeauty reviewing Isehan Kiss Me Mommy UV Mild Gel SPF 33 Pa+++ at 04:22 in a YouTube Shorts videoKiss Me Mommy UV Mild Gel SPF 33 PA+++"I actually like this one more than I like the other one, the SPF 50."-Kiss Me Heavy Rotation Coloring Eyebrow"I have seen this one a lot, but never tried it."$13.50@rainiercramer reviewing Kiss Me Mommy Hand Cream at 17:44 in a YouTube Shorts videoKiss Me Mommy Hand Cream"I loved this hand cream."$10.60@tinatanakaharris reviewing Kiss Me Mommy! Lip Cream at 20:03 in a YouTube Shorts videoKiss Me Mommy Lip Cream N"It's like 100% food derived or like natural derived ingredients because it is supposed to be like skin care you can use on babies."-@buildyourmoxie reviewing Kiss Me Medicated Hand Cream at 05:54 in a YouTube Shorts videoKiss Me Medicated Hand Cream"I really liked it because it's so small."-@bekah_sun reviewing Isehan Kiss Me Heroine Liquid Eyeliner at 36:17 in a YouTube Shorts videoKiss Me Heroine Make Smooth Liquid Eyeliner"My liquid eyeliner, the one that I've used all year long is the Heroin Make Smooth Liquid Eyeliner."$9.88@beyobestbeauty reviewing Isehan Kiss Me Sunkiller Sunscreen at 04:01 in a YouTube Shorts videoKiss Me Sunkiller Perfect Water Essence SPF 50+ PA++++"This sunscreen very proudly announces that it is alcohol-free and is SPF 50 plus PA 4 pluses."-

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Kiss Me Heroine Make Speedy Mascara Remover
Kiss Me Mommy UV Aqua Milk SPF50+ PA++++
5Kiss Me Mommy UV Aqua Milk SPF50+ PA++++
  • “This is hands down my holy grail sunscreen”7:45–7:56
  • “It's actually perfection and I'm going to tell you why”8:05–8:12
  • “It has that lightweight kind of gel lotion texture. It does sink down to the skin. It will leave, I would say, a satin finish”8:30–8:40
  • “Never stings my eyes, never burns my eyes”9:00–9:05
  • “You just forget that you have it on and that is what makes good sunscreen. You trust it completely. You're never worried about stinging of the eyes. You're never worrying about it pilling up on your skin. It is absolutely iconic”9:19–9:25
  • “Alcohol-free, mineral oil-free, and it's meant for sensitive skin”
  • “It is the best sunscreen hands down I've ever used in my life”
  • “It is a perfect product. Anything you really ask out of a sunscreen it has. So, there is no white cast, it is water resistant, it is lightweight, but hydrating, it never pills under makeup, it is fragrance free, it is alcohol free”
  • Source: Best Asian Sunscreens of 2026 and Ones to Avoid - Jul 2, 2026
Amanda ZAmanda Z128K subscribers
5Kiss Me Mommy UV Aqua Milk SPF50+ PA++++
  • “The Kiss Me Mommy kind of has like a dry down. It's a lotion, but it kind of has like a dry down, slight dry down. If I had it my way, I would use this every single day for like the rest of my life. I hope they never get rid of it”
  • “Both SPF 50 and they never sting or burn my eyes, which is number one for me”
  • “They both look exceptional under makeup”
  • “No White Cast on either of these either”
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
5Kiss Me Mommy UV Aqua Milk SPF50+ PA++++
Amanda ZAmanda Z128K subscribers
4.5Kiss Me Mommy UV Aqua Milk SPF50+ PA++++
  • “It's legitimately just a super rich creamy moisturizing texture”1:25–1:30
  • “This one also has the tai suisei or the water resistance marking of two stars which is the highest rating that you can have in Japan”1:30–1:34
  • “It's just a little bit nobinikui. It's not, honestly, it's such a minor point”2:32–2:35
  • “In terms of moisturization, on a scale of watery, moisturized, and greasy, I would definitely say moisturize”3:08–3:13
  • “The price is a little bit of a drawback because it is only 50 grams in this super cute little tube”3:14–3:21
  • “Like genuinely truly I really really like this formulation. It is very nice”3:38–3:48
  • “10 out of 10 I would totally purchase this again because it's supposed to be a nice gentle formulation that you can use on children from one years old and up”3:49–3:53
  • “This formula is free of colorants, mineral, oil, fragrances as well as alcohol”3:53–3:58
  • Source: Kiss Me Mommy Sunscreen Milk vs Gel Comparison - Dec 14, 2025
BE YO BEST BEAUTY・美容ベストBE YO BEST BEAUTY・美容ベスト4K subscribers
4.5Kiss Me Mommy UV Aqua Milk SPF50+ PA++++
  • “The Kiss Me Mommy does have the two-star water resistant rating”7:09–7:17
  • “This one is said to be more gentle on the skin. This one is said to be made from up to 80% of food ingredients”7:17–7:21
  • “It doesn't have colorings, it doesn't have fragrance, it doesn't have alcohol. It also doesn't have mineral oils. And it also says that it doesn't have preservatives”7:30–7:35
  • “Some of the moisturizing ingredients are oil, acawa juice extract, aloe vera leaf extract, raspberry extract, as well as ceramides, collagen, and hyaluronic acid”7:46–7:51
  • “She has pretty sensitive skin. ... she tried it. She enjoyed it”
  • “This sunscreen, at least within Japan, is super affordable. On the official site, it's only 990 yen, which is under 10 bucks”8:38–8:43
  • Source: 5 no alcohol J-beauty sunscreens for sensitive skin - Aug 21, 2025
BE YO BEST BEAUTY・美容ベストBE YO BEST BEAUTY・美容ベスト4K subscribers
Kiss Me Mommy UV Mild Gel SPF 33 PA+++
4.9Kiss Me Mommy UV Mild Gel SPF 33 PA+++
  • “I actually like this one more than I like the other one, the SPF 50”4:15–4:20
  • “The formulation is so nice. It's so incredibly creamy”4:22–4:25
  • “I tried it for the first time the other day and I was like, bro, this is amazing. I love it”4:36–4:40
  • “It's such a rich, like, it's such a nice texture. It's so weird because it's so light, but it feels so moisturizing”4:40–4:51
  • “The applicating experience, it feels like if Jesus himself is rubbing his hands on my face like it's so good”4:51–5:00
  • “I just really really enjoy the sunscreen”5:00–5:02
  • “Me personally this I would want this to be my at home sunscreen like the days that I'm not doing anything I'm just staying at home like this would be like one and done like it's so nice”5:06–5:18
  • “Genuinely, truly, I don't know that I don't even want to test sunscreens anymore. Like I'm done. This might be the last sunscreen test video that I do. It's so nice. That's how much I enjoyed this sunscreen”5:18–5:22
  • Source: Kiss Me Mommy Sunscreen Milk vs Gel Comparison - Dec 14, 2025
BE YO BEST BEAUTY・美容ベストBE YO BEST BEAUTY・美容ベスト4K subscribers
3.5Kiss Me Mommy UV Mild Gel SPF 33 PA+++
  • “The UV Mild Gel is thinner. It applies really evenly and easily. I don't really have many complaints about the UV Mild Gel”31:52–32:00
  • “Why get this when you could get this one? This is just as hydrating, just as easy to work with. It is SPF 33. They're about the same price. So, for me, it is again, this is a good one, but I'm trying to lean towards sunscreens with about an SPF 50. So, I would just continue to go for the Kiss Me Mommy”32:03–32:07
  • Source: Best Asian Sunscreens of 2026 and Ones to Avoid - Jul 2, 2026
Amanda ZAmanda Z128K subscribers
Kiss Me Heavy Rotation Coloring Eyebrow
Kiss Me Mommy Hand Cream
Kiss Me Mommy Lip Cream N
Kiss Me Medicated Hand Cream
Kiss Me Heroine Make Smooth Liquid Eyeliner
Kiss Me Sunkiller Perfect Water Essence SPF 50+ PA++++
MENTIONSKiss Me Sunkiller Perfect Water Essence SPF 50+ PA++++
  • “This sunscreen very proudly announces that it is alcohol-free and is SPF 50 plus PA 4 pluses”3:54–4:01
  • “It also features three types of hyaluronic acid. And in addition to those, it also has three moisturizing ingredients, which would be royal jelly, royal jelly extract, aloe extract, and yukinosta extract”4:01–4:08
  • “It says that it's paraben and coloring free”4:18–4:22
  • “This one, just like the last sunscreen, does not have any kind of water resistant mark. So, this is really just for like everyday kind of thing”4:22–4:27
  • Source: 5 no alcohol J-beauty sunscreens for sensitive skin - Aug 21, 2025
BE YO BEST BEAUTY・美容ベストBE YO BEST BEAUTY・美容ベスト4K subscribers
Brand note

Isehan is best known for its Kiss Me Mommy sunscreen line, which creators consistently describe as gentle, moisturizing, and makeup-friendly — no white cast, no eye sting, and water-resistant options. The SPF 50 version is a long-time favorite for daily wear, though the small tube size and price are minor drawbacks. The brand also makes a heavy-duty mascara remover that works well, but some find it unnecessary if they already use cleansing oils.

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