KATE

KATE is a Japanese drugstore brand that creators reach for when they want color that stays put without feeling heavy. The Lip Monster is the standout — it goes on like a balm but leaves a stain that lasts, though the glossy top wears off and can leave lips feeling dry, so it's best for people who don't mind reapplying. The brand also makes solid powder brows and simple eye shadows, but availability outside Japan is a recurring hassle.