- “Powder brow products are the best if you already have basically a very full and prosperous bunch of hair and you just want to kind of even it out, make it a little bit thicker and prominent”9:52–9:57
- “This is a great shade”10:12–10:14
- “Great for traveling. It has all the three shades that you need. It does a really good job at defining it, and I honestly can't complain”10:53–10:57
- “The only downside is that it's a little bit harder to find the Kate products”11:01–11:04
- Source: Trying Japan's award-winning beauty products of 2025 - Dec 7, 2025
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Brand note
KATE is a Japanese drugstore brand that creators reach for when they want color that stays put without feeling heavy. The Lip Monster is the standout — it goes on like a balm but leaves a stain that lasts, though the glossy top wears off and can leave lips feeling dry, so it's best for people who don't mind reapplying. The brand also makes solid powder brows and simple eye shadows, but availability outside Japan is a recurring hassle.
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