Variant: Shade 03
- “Both of these are really beautiful colors. I reach for them all the time”5:46–5:49
- Source: Ranking viral Japanese beauty products - May 22, 2026
See reviews of these products
Lip Monster"Both of these are really beautiful colors. I reach for them all the time."$18.39Popping Silhouette Shadow$12.56
Designing Eyebrow 3D"Powder brow products are the best if you already have basically a very full and prosperous bunch of hair and you just want to kind of even it out, make it a little bit thicker and prominent."$14.44Cover Shield Powder Foundation$13.70
Lash Burst Mascara"Nana is probably my favorite manga of all time. I've read it so many freaking times."-Browse more
- “This has an interesting texture and formula. It applies on like a balm, but it leaves the pigment and kind of stains like a tint”5:15–5:26
- “This glides on so beautifully”5:22–5:26
- “They are long-wearing, but they're not transfer-proof”5:49–5:53
- “I do find that when the glossy film transfers or kind of like vanishes throughout the day, my lips feel dry, so I need to reapply this or another balm on top”5:59–6:04
- “But, the pigment, it stays fairly well”5:37–5:41
- “I think this is great for like dry lip girlies”6:11–6:15
- “Though, if you have very flaky chapped lips, this isn't going to save it, but it definitely feels better than a traditional bullet lipstick or something matte”6:15–6:20
- “It's definitely worth checking out. I definitely want to get more colors. So, for this, it's going to be up top to take my money”
- Source: Ranking viral Japanese beauty products - May 22, 2026
- “Powder brow products are the best if you already have basically a very full and prosperous bunch of hair and you just want to kind of even it out, make it a little bit thicker and prominent”9:52–9:57
- “This is a great shade”10:12–10:14
- “Great for traveling. It has all the three shades that you need. It does a really good job at defining it, and I honestly can't complain”10:53–10:57
- “The only downside is that it's a little bit harder to find the Kate products”11:01–11:04
- Source: Trying Japan's award-winning beauty products of 2025 - Dec 7, 2025
Variant: BK-1
- “Nana is probably my favorite manga of all time. I've read it so many freaking times”33:19–33:26
- “They did a Nana collab. So, like how am I supposed to not get it, you know?”33:32–33:38
- “It's super simple, but so pretty”33:40–33:45
- “I don't even care what the mascara is like. I just wanted for the packaging”33:58–34:04
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
Brand note
KATE is a Japanese drugstore brand that creators reach for when they want color that stays put without feeling heavy. The Lip Monster is the standout — it goes on like a balm but leaves a stain that lasts, though the glossy top wears off and can leave lips feeling dry, so it's best for people who don't mind reapplying. The brand also makes solid powder brows and simple eye shadows, but availability outside Japan is a recurring hassle.
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