Variant: Serenade
- “The brush on this looks extremely interesting”
- “The color on this looks like a really pretty just natural nude”11:20–11:26
- Source: Dollar Tree Makeup & Skincare Haul with Swatches - May 12, 2026
Kokie
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Variant: Serenade
- “This color is really I don't know if it's my favorite. I feel like this is a little too like cool toned for me”
- “Overall the product feels a little sticky but as it's drying down on your lips when you see how my lips are kind of sticking together”30:16–30:21
- “This is not my favorite color”
- “It feels really drying on the lips honestly”30:44–30:50
- “I could see probably after 4 hours this is going to feel really drying”30:50–30:58
- “It's just like one of those colors that kind of makes me look a little bit dead”31:44–31:49
- “The lip, you can kind of faintly see it still. Like I just got done having lunch and it's kind of worn off like right here in the center, but you can still kind of see it like as a lip liner”34:04–34:09
- “The little lip stain. It's still there actually, like as kind of like a lip liner”35:24–35:30
- Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
- “This really is very similar to Shape Tape”9:15–9:22
- “It's full coverage, flawless finish, going to last, not going to budge, and much cheaper price point”9:45–9:49
- “A beautiful concealer that I really, really like. So, I reach for this all the time”
- “They work incredibly similarly. And this is one of the best kind of affordable swaps I feel like that I have found”9:58–10:05
- “And not enough people talk about Kokie. They deserve their graces. They really are. They make good products. And this concealer is one of my faves”10:07–10:12
- Source: 10 Best Drugstore Beauty Dupes 2025 - May 9, 2025
Variant: Mahogany Brown
- “I'm just using this brow pencil”
- Source: Full face of under $10 makeup fast everyday look - May 19, 2026
Brand note
Kokie is an affordable drugstore brand that gets mentioned for a few standout products, but the evidence is mixed. The Shade Stay Lip Stain is the most discussed item, and creators note it has serious trade-offs: it feels sticky going on, dries out the lips over time, and the shade range can be tricky — one creator found a cool-toned color unflattering. On the plus side, the stain does leave a faint, long-wearing tint even after eating.