Kokie

Kokie is an affordable drugstore brand that gets mentioned for a few standout products, but the evidence is mixed. The Shade Stay Lip Stain is the most discussed item, and creators note it has serious trade-offs: it feels sticky going on, dries out the lips over time, and the shade range can be tricky — one creator found a cool-toned color unflattering. On the plus side, the stain does leave a faint, long-wearing tint even after eating.