Variant: Breezy
- “I already repurchased”
- “It is my absolute favorite setting powder”2:20–2:24
- “Will never be without it”2:22–2:25
- Source: Empties January '26 | Products we've used up! - Jan 19, 2026
Kosas
See reviews of these products
Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder"I already repurchased."$38
Revealer Super Creamy + Brightening Concealer"Truly a concealer that does it all."$30.00
Soulgazer Lengthening Mascara + Lash Serum in 1"I love this because it actually helps the health of my lashes."$28.00
Blush is Life Baked Dimensional Brightening Blush"This one has been, oh my goodness, probably a holy grail, not just a favorite, current favorite type of thing."$29
Soulgazer Intensifying Waterproof Gel Eyeliner"This is a twist up."-
Cloud Set Setting Powder"This is the best powder. It's so finely milled."$36
Impressionist Multistick"I have been like excited to use every time I see it."-
Hotliner Hyaluronic Acid Contouring Lip Liner"It's such a beautiful warm rose shade to just outline the lips and really define them."$22
Revealer Extra Bright Serum-Powered Color Corrector"I used that. I will link that below, too. Just a more hydrated looking under eye for me today."$32.00
Cloud Set Loose Setting Powder"It is my go-to. I've gone through countless powders."$38.00
Cloud Set Loose Translucent Talc-Free Setting + Blurring Powder"I'm going to use the Kosas Cloud Set loose powder. I love this powder. I just haven't used it in a while."$38.00
Brow Pop Nano Ultra-Fine Detailing + Feathering Eyebrow Pencil"This is definitely one of my failproof go-to brow pencils."$23.00
Shiny Objects Wet Glisten Highlighter Powder for Face and Eyes"This has been a favorite for a while."$34.00
The Sun Show Baked Bronzer"I've really fallen back in love with like baked powders like this this year because I find that they are very lightweight."$38
Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides"These smell unreal. It smells like a MAC lipstick. It has that really nice vanilla scent."$24.00
Shiny Objects"This is so so beautiful as a blush topper. It's the perfect rose gold pink color."$38
Soulgazer Lengthening Mascara + Lash Serum in 1"This has a serum in it. I feel like this has really been helping with my lash growth, health, just overall quality of my lashes."$28.00
Air Brow Tinted Volumizing Treatment Gel"Tinted favorite is still the Kosas."$24.00
Blush is Life"This is the most filtered, beautiful, gives you a glow. You don't need highlighter, but it doesn't look glittery. It is just beautiful."$34
Soulgazer Lengthening + Lifting Peptide Mascara"I saw a girl using this and her lashes looked insane."$28
Revealer Extra Bright Color Corrector"I really, really love this stuff."$32
Air Brow Tinted Eyebrow Gel"It is just this is in shade taupe and it's one of my absolute favorite brow gels."$26
Revealer Skin-Improving Foundation SPF 25"This is a foundation I have used for years. It's definitely an old favorite."$45
Plump + Juicy Vegan Collagen Spray-On Serum"This spray is bloody expensive. Why is it so expensive?"$65.00
Chemistry Deodorant"It is so great."$20.00
Cloud Set Mist"This did literally nothing. I may as well have not worn a setting spray at all."$36.00
Chemistry AHA Serum Deodorant"I also really like the deodorant from Cyclar. It uses mandelic acid to help exfoliate the underarms and it works very, very well."$20.00Plump + Juicy Lip Booster$25
Wet Stick Moisturizing Lip Shine"I'm going to put a little bit on the center. And you see how it just instantly brighten my lip area with that light pink color. So I'm obsessed with this color nowadays."$24.00
Wet Stick"They're so slippery and hydrating. Oh my goodness me. They do almost look wet on your lips, but they feel so nice."$25.0010-Second Eye"my favorite blush topper at the moment the cosas glimmer rose is the shade backside of a dirty n17 tapping in this just looks so pretty throughout the day it's just so pretty"$15
Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder"The formula though is a constant repurchase."$38
BB Burst Tinted Face Gel Cream"This is a tinted gel cream."$19.00
Lip Pulse Glassy Lip Plumper"They have a plumping gloss that is so truly vinyl and plumpy."$25
Wet Lip Oil Gloss"I am wearing on my mouth right now Unzipped which is one of my favorite lip oils period."$24Brow Pop Dual-Action Defining Pencil$26
LipFuel Lip Balm"I absolutely love this. And so many of you guys also love it which makes me so happy."$20Browse more
Variant: Airy
- “Kosas Cloud Set to me, this is my like everyday holy grail powder”15:54–16:03
- “This does such an elegant job at setting those areas without everything looking dry and heavy”16:40–16:50
- “Sometimes powders can really look waxy on the skin. You see how that just like perfected everything without sacrificing the quality look of my skin”16:47–16:59
- “God, this is so good. It's just it's a fantastic one”17:07–17:12
- “If I'm setting my face in the summer and I don't want my skin to look dry and heavy, but I need something to like help with longevity, this is the go-to”17:14–17:19
- “This isn't kind of a holy grail. It's been a holy grail literally since the launch”17:21–17:27
- Source: Holy grail makeup only - Apr 26, 2026
Variant: Candy, Comfy and Breezy
- “Candy is the pink powder, which I use to brighten underneath my eyes”12:08–12:13
- “I wear these every single day of my life”
- “This is by far my favorite powder. I've repurchased all of these multiple times”
- “If I were to recommend one, you know it's this. So Kosas it is”12:25–12:30
- Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
Variant: Breezy
- “I needed Candy and Breezy, which is my fair shade and I'm using Comfy right now”
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
Variant: Airy
- “Kosas Cloud Set in Airy usually all over the rest of my face”11:20–11:26
- “I think still Airy from Kosas is like probably one of the best powders on the market in my opinion for folks that want to set the face all over, but want it to be a really light set”11:30–11:37
- “This is a powder you can't really overdo”11:45–11:51
- “I don't want a powder that's going to go cakey all of a sudden, like you're just like tapping it along and then all of a sudden that cakeiness comes up. That's not going to happen with this”
- Source: Best of beauty 2025 - Dec 30, 2025
Variant: Candy
- “I needed Candy and Breezy, which is my fair shade and I'm using Comfy right now”6:17–6:23
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
Variant: Candy
- “I love this. Highly recommend. It's the perfect everyday powder”9:06–9:14
- “I have candy underneath my eyes today for brightening in the pink color that I love”9:11–9:18
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
Variant: Comfy
- “One product that I think is very very underappreciated is their cloud set and smoothing powder”21:37–21:46
- “If you have dry skin, if you're looking for something that's really going to set your makeup in place without looking like powder”21:46–21:49
- “Please try this powder. Please try this powder”21:58–22:03
- “Baked powder from Kosas is exceptional”22:00–22:04
- Source: Choosing my top 3 makeup products from every brand while walking around Paris - Feb 8, 2026
Variant: Candy
- “It is the perfect shade of pink it just evens out my skin tone perfectly”0:51–0:58
- “I use it on my under eyes it brightens it blurs”0:56–1:00
- “This is literally the best setting powder”0:58–1:01
- “I've also seen makeup artists compare it to the old Givenchy setting powder formula. So so so good you will not regret getting this if you don't have it yet”1:00–1:07
- Source: 6 Must-Have Makeup Products (My Holy Grails) - Mar 9, 2025
Variant: Pink
- “I also love... the Kosas Cloud Set Pink setting powder. So I really just rotate between those three”
- Source: Spring wedding guest soft glam makeup tutorial - May 18, 2025
Variant: Breezy
- “I really like this powder. I just don't like the packaging. This is the second time the packaging is broken for me”
- “I think this is a really great powder and it really reminds me of the MAC Mineralized Skin Finish Natural, which was my favorite sticking at the list for many years”10:00–10:03
- “It's very much in that realm. It's perhaps just a little bit softer. There's a little bit less shimmer to it. It's a little bit more undetectable”
- “I tend to like put it in my hand to get rid of any excess and then just dust over”10:28–10:33
- “This is more of like a summer product slash longevity product for me”10:30–10:35
- Source: My 2025 Makeup Favourites - Dec 14, 2025
- “I also really enjoy the pink one. Is that candy? So, it has a pink tone. So, there's a little bit of like color correction in these powders. Very very very slight”9:39–9:46
- “I really really like the dispenser. So, we've got this protective flip top lid over the sifter holes”
- “This powder, it's talc-free. And I actually tested out a whole bunch of talc-free powders in a video like earlier this year. And this one was very, very close to being my favorite”9:58–10:05
- “It just leaves your skin looking really soft. There's, you know, no like drying overly mattifying effect to this powder. So, I really love it. Again, dry skin. Highly recommend this loose powder from Kosas”10:09–10:16
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
- “I've been loving this. I didn't use it for the longest time because I thought it was pink, but it actually comes across if if you're pale or if your complexion like mine, it doesn't come across that pink, I don't think”21:02–21:07
- Source: New makeup 2026 and kbeauty skincare haul - Jun 5, 2026
- “This one feels quite literally like air on your skin, so absolutely worth the splurge in my opinion”18:31–18:36
- Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
Variant: Airy
- “The Kosas, all I have to do is open it”24:50–24:55
- “It added more coverage. It actually is my skin tone. It didn't make my makeup look weirdly thinner”26:47–26:53
- “The kind of natural gradient of blur that that gives my skin”
- “This just looks so much more effortless to me”27:22–27:26
- “I just like the closest so much more”
- Source: New at Sephora: NARS Liquid Blushes, Make Up For Ever Foundation, Natasha Denona - May 27, 2026
Variant: Airy
- “It's got a little bit of coverage to it, which I think is really nice”11:04–11:10
- “This is a miracle because, you know, you just take like any old precision powder brush, right? And you just tippy tap it wherever you need it. And it never completely dries you out”11:32–11:39
- “If you need oil control, this is not the powder for you, okay? It's just going to like soak up and you're going to get really annoyed”11:43–11:48
- “If you're someone like me who has very dry skin and you like to look selectively dewy, but you want to be able to have the appearance, you know, of mattification, not necessarily oil control, but the appearance of mattification in select places on your face, this is the one”11:51–11:54
- Source: Sephora sale 2026: Do's, don'ts & what's in my cart - Apr 9, 2026
Variant: Airy & Pillowy
- “I like airy, pillowy, and feathery”4:40–4:47
- “These are good. These are really pretty”
- “This is like it has like a little bit of coverage”4:53–4:59
- Source: Celebrity makeup artist does my makeup with tips for long-lasting glam - Apr 7, 2026
Variant: Pillowy
- “I've used like five of these at this point”10:32–10:36
- “It's made in Italy. It's a baked formula. It has a few more shades and it doesn't have any like glowy ingredients”10:36–10:42
- “It's just a really nice soft matte powder”
- Source: I tested overhyped new makeup with 7-hour wear test - Aug 2, 2025
- “I know that one has mica in it, but I don't think it has as much as this”12:02–12:07
- Source: Best and worst makeup of 2025 - Dec 20, 2025
Variant: Breezy
- “This is breezy. This is my step down from the lightest shade. Areas lightest then breezy. That's what I've got just lightly to set everywhere else”3:59–4:08
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
- “Truly a concealer that does it all”
- “I will wear this as concealer and foundation”10:37–10:39
- “It moisturized those dried out pimples and didn't make them look as dry as like a typical foundation would”9:34–9:46
- “It is creamy. It is moisturizing”
- “It's not super glowy to where I feel like it looks very luminous on the complexion in a way that doesn't look natural”10:01–10:14
- “Truly one of the best formulas I have found for my skin type”10:14–10:19
- “I've never had issues with longevity with this concealer”10:21–10:23
- “It feels really nice and moisturizing like an eye cream. It doesn't feel like a typical concealer”10:26–10:31
- Source: Sephora Sale 2026 Holy Grails: My Favorite Products - Apr 10, 2026
Variant: 6.8w, 8w, 6.2n, 550
- “This is my favorite concealer”4:09–4:13
- “If I'm not doing the Hourglass illusion and let's say I just want to do some sunscreen and the super glowy gel, I will then pull out one of my shades of the Kosas revealer concealer”4:15–4:19
- “A lot of days I do kind of wear this as a foundation and just wear this on its own”4:28–4:36
- “It's light. I feel like my skin can breathe and I can just spot conceal, add a little bit of dimension”4:33–4:39
- “There is literally a shade that matches my skin tone exactly, a shade that covers hyperpigmentation for me”4:39–4:46
- “I have two brightening shades for adding dimension into the middle of the face”4:46–4:50
- “This is like truly holy grail status”4:50–4:56
- “I feel like I've talked about this for so many years, but when I'm telling you that I love it, I mean, I love the Kosas Revealer concealer”4:54–4:57
- Source: What's in my everyday makeup bag - Sep 6, 2025
Variant: 4N
- “I have like five different shades of this concealer. I will oftentimes wear it as an all-over base product as well because I think it just looks good in any circumstance”13:00–13:11
- “It's also really nice and moisturizing”13:11–13:13
- “I love it underneath the eyes”
- “I love it to cover hyperpigmentation, pimples, redness, darkness”13:16–13:19
- “It's really the concealer that does it all for me and I don't think I'll ever not be a Kosas revealer concealer fan”
- “I think it's just been my go-to for so many years now and even when I try new stuff I'm like I don't think I'm liking anything as much as the Kosas revealer concealer so I just don't think anything could take its place”13:22–13:35
- “If you like a moisturizing, radiant, juicy looking concealer I don't think you can go wrong with the one from Kosas”13:35–13:45
- Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
- “This would absolutely be that concealer that I would like put my name to”11:03–11:06
- “It's just so so so good”
- Source: Best of beauty 2025 - Dec 30, 2025
Variant: 1.5 C
- “With the Kosas and the Revealer foundation, they really blend like perfectly together”3:56–4:01
- “This is my classic shade that I use really no matter what”4:04–4:12
- “I think the undertone is really nice to cancel out some of these like blues and purples that I have with my veins”4:09–4:15
- “This is just such a good classic dry skin friendly base”4:24–4:30
- “It's all here. It just always looks good”4:27–4:36
- Source: Holy grail makeup only - Apr 26, 2026
- “It's a pink under eye corrector that just like neutralizes my under eyes”2:00–2:05
- Source: Spring wedding guest soft glam makeup tutorial - May 18, 2025
- “The Kosas concealer that I love so much. That one used to be 6 mls of product and it is now 5.3 mls”9:40–9:46
- Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026
Variant: Illusion
- “This one is very similar to my natural skin tone”5:19–5:25
- Source: My favorite makeup tips and products of 2025 - Jan 27, 2025
Variant: Magic
- “This is like a pink concealer. I just use on my eye bags. I find that it just helps neutralize that kind of purple undertone that I have”4:46–4:51
- Source: My favorite makeup tips and products of 2025 - Jan 27, 2025
- “The concealers. They're actually really good”4:08–4:13
- Source: Choosing my top 3 makeup products from every brand while walking around Paris - Feb 8, 2026
- “I think it's a nice concealer, totally. Really, really nice concealer”25:57–26:02
- “Just know, like you if you have it, that should be your concealer that you use up until it's gone. Like, don't let it sit on your shelf for a year and neglect it cuz it'll get a little It'll be a little funky”26:00–26:05
- “Now that they expanded the shades to be more neutral and not all straight warm, good”26:10–26:15
- “It's not my preferred, but it's still a great product”26:18–26:22
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “I love this because it actually helps the health of my lashes”6:37–6:42
- “This is all I'm wearing on my lashes. I repurchased this multiple times”6:39–6:46
- “I love the brush on it. It separates, volumizes, lengthens, all the things that I want it to do without it smearing, smudging, flaking, and it also has a serum in it, which helps your lashes”6:44–6:51
- “This is my number one recommendation for mascara”6:55–7:02
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
- “I love the Kosas Soulgazer because it has a serum in it. It keeps my lashes healthy, which I love”13:43–13:50
- “It's great for everyday and it wears really nicely. Captures all my lashes”13:50–13:55
- “I love the wand. I love the formula. It is my go-to daily mascara”13:59–14:05
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
- “This has a serum in it, which I feel like my lashes do look longer and fuller having used this”18:00–18:07
- “It separates, it lengthens, it does have volume”18:15–18:19
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
- “I would recommend the Kosas Cloud mascara. That is what I'm wearing on my lashes today”2:34–2:38
- “I discovered this mascara this year, and it has become a new everyday favorite”2:38–2:46
- “I love the look of this”2:43–2:46
- “Kosas tends to be a bit more affordable than Sara Happ”2:46–2:53
- Source: Overhyped beauty must haves I regret buying in 2025 - Dec 17, 2025
- “Oh, I love this one, but it's just dried out”19:13–19:17
- “I literally forgot how much I love this mascara. This is only my second coat. Wow”19:52–20:01
- Source: My Updated Makeup Tutorial (In Depth) - Sep 27, 2025
- “If I had to pick up a mascara at the drugstore or elsewhere, definitely like the Kosas Soul Gazer”31:08–31:13
- Source: Best luxury makeup of 2025 - Jan 11, 2026
- “This mascara is one that I've been using a lotus soul gazer. It's definitely more natural. Like I just use it for quick like day-to-day kind of mascara where I don't really care if I have a ton of volume”12:22–12:35
- “But a mascara like this paired with this primer gives it so much more volume and length”12:39–12:46
- Source: Sephora sale favorites, recommendations and what's in my cart - Oct 31, 2025
Variant: Wavelength
- “This one has been, oh my goodness, probably a holy grail, not just a favorite, current favorite type of thing”15:33–15:40
- “It just creates this super natural flush on my cheeks, but it still looks like I'm wearing blush”15:59–16:05
- “It is the perfect shade, the perfect tone to really just bring out the warmth in my skin”16:12–16:20
- “I love this formula because it never makes my skin look flat matte. It does have a little bit of like this very subtle baked sheen to it”16:17–16:26
- Source: My current favorite beauty products I can't stop using - May 25, 2026
Variant: Butterflies
- “I love these. Not only are they affordable, it's not just about affordability”18:53–19:03
- “I think these are the most beginner friendly baked formula at Sephora”19:05–19:09
- “Very soft, very buildable. They're not high intensity all at once”19:11–19:13
- “Even if you get your brush and you just dig in there and you go to town, even if you pick up a lot of product when you go to apply, it's still gonna look really soft and really beautiful”19:13–19:17
- “It's hard to mess this one up even if you are like just starting out with blush”19:22–19:26
- “This is the one I recommend because I think it is the most foolproof formula and the most foolproof finish at Sephora”19:26–19:32
- “Great for beginners, great for teens, great for anyone”19:32–19:36
- “These also look great on dry skin. They look great on oily skin. They're going to be the most universally flattering baked blush”19:38–19:39
- Source: Best blushes sold at Sephora - Apr 11, 2026
Variant: Euphoria
- “I cannot get enough of this formula”24:23–24:26
- “When I first tried these, I liked them. Like, I thought they were really good. But lately, I cannot get enough of them”24:44–24:50
- Source: My #1 favorite makeup product in every category - May 13, 2026
Variant: Butterflies
- “This is a newer edition”
- “I have had a lot of time to test this out”12:41–12:44
- “The formula is buildable”
- “It's buttery”
- “It's so easy to work with”13:22–13:25
- “This is my personal favorite”13:16–13:20
- “It's a bright, happy pink blush”13:17–13:21
- Source: Allure Best of Beauty according to me - Oct 11, 2025
Variant: Butterflies
- “I'm not a big baked girl because I have oily skin and I do find that baked products tend to accentuate texture. Not this. This is the perfectly baked glowy pigmented blush out here in the market”12:32–12:44
- “I love it. This also came out a few years ago and I just can't stop using it because it is so pigmented, but you don't realize how pigmented it is because it's baked”
- “It also gives you a bit of a highlighted look. It makes your skin look more kind of natural”13:01–13:08
- “They are so good. They can leave you with a natural finish, but they're pigmented enough where you can get that pow of pigment”13:28–13:34
- “I've been using these lately, especially for my big events”13:34–13:42
- “This thing is huge. I've been using it and look, there's not a dent in sight. A little bit cuz a little bit goes a long way”14:42–14:49
- Source: 10 more high-end sephora makeup products you actually need (2026) | part 2 - Jun 11, 2026
Variant: Thrill
- “You can get these Kosas baked blushes. Is this the shade This is not my shade. My shade Thrill. This will add a little color and a little bit of natural sheen to your skin”13:33–13:38
- Source: 12hr sweat proof base: my sephora staples - Apr 16, 2026
Variant: Adrenaline
- “I'm going to take that and put it right there cuz I want a little glow”33:05–33:10
- Source: My current makeup routine in depth tutorial - Jul 2, 2025
- “This is a twist up”
- “This one's one that you sharpen”50:32–50:34
- “This one comes with a smudger at the end”50:33–50:36
- “Both are incredibly longwearing, gel-like, easy to glide on and really high impact”50:35–50:38
- Source: Allure Best of Beauty according to me - Oct 11, 2025
Variant: Depth
- “This is a really beautiful rich chocolatey brown”
- “It's mechanical, so you don't have to worry about having a sharpener and even though you can't get it super sharp, I do like how small the tip is, so you do have some control”14:56–14:59
- Source: What to Buy from the Sephora Sale (My Top Picks!) - Apr 14, 2026
- “This is a goto for me if I want something really creamy that then I can kind of blend out into a wing”
- “I will say it won't last as long as some of the other like drier textures, which is kind of unfortunate, but I give it a pass just because it's so easy to work with”32:53–33:02
- “It's really easy to just scrub along, kind of form a wing, and then you're done”
- “It's really nice for tight lining”33:12–33:16
- Source: Best of beauty 2025 - Dec 30, 2025
- “This year, I really like the Kosas Stargazer liner. I like the fact that it has a little smudger on the other side. Just a retractable pencil, very nice and black. Very easy to use”30:41–30:52
- Source: Best luxury makeup of 2025 - Jan 11, 2026
Variant: Breezy
- “This is the best powder. It's so finely milled”5:05–5:11
- “It does add a little bit of coverage, which I like in a powder”5:09–5:12
- “It sets without looking cakey or heavy”5:25–5:28
- “This is the best. This is the best powder”
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
Variant: Comfy
- “Go through Kosas powder like water pretty much at this point”12:28–12:34
- “Kosas gives that extra bit of coverage”
- Source: My current go-to makeup look - Feb 19, 2026
Variant: Translucent Candy
- “This is great. You get so much powder in here. It is insanity”42:37–42:44
- “This just gives you, especially if you are somebody with dry skin, Hudas is very matte and very blurring and that's really great when I want to look really good, but on a day-to-day sometimes it is a little dry for my skin”42:44–42:48
- “This is definitely a powder that sets your makeup that isn't so overly matte, like completely matte. It still has a little bit of like a skin-like satin finish there”42:55–43:03
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
Variant: Breezy
- “I took a little bit of my Kosas cloud set and I dabbed it not on top of my blush, but I kind of went right in here, right under the blush and across the forehead just lightly, really lightly with the powder”17:37–17:44
- Source: Nude by Nature Makeup at Walmart - Full Face Try On - May 12, 2026
- “I have been like excited to use every time I see it”21:18–21:22
- “I still think that these are the best launch that this brand has done in a really long time”21:22–21:28
- “They are absolutely stunning”23:01–23:03
- “I actually find that the Kosas blushes last longer on the skin than House Labs by like a lot”22:26–22:30
- “If you want something that has good pigment, a glowy finish without any shimmer, lasts on the skin, and has really unique and beautiful shades that I think will flatter a number of skin tones, pick these up”22:45–22:48
- “They are absolutely beautiful and I'm just so excited to see Kosas coming out with banger products”23:03–23:07
- Source: Best new launches in every beauty category - May 30, 2026
Variant: Muse
- “These are all stunning, okay? Stunning”
- “I am so happy about this because Kosas, I feel like they went through a period where they didn't know who the hell they were”
- “These make me feel like they're starting to come back to it and it makes me so happy”23:33–23:36
- “They're perfect. They're perfect”
- “I have used these on my lips and my cheeks and they worked great for both”23:59–24:06
- “Even though they are dewy, they actually do kind of set”24:47–24:52
- “It does look natural and dewy, but it lasts. It lasts, it leaves a base layer on the skin that does stay”25:16–25:22
- “I'm super impressed with these”
- Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Variant: Nuance
- “These are all stunning, okay? Stunning”
- “I am so happy about this because Kosas, I feel like they went through a period where they didn't know who the hell they were”
- “These make me feel like they're starting to come back to it and it makes me so happy”23:33–23:36
- “They're perfect. They're perfect”
- “I have used these on my lips and my cheeks and they worked great for both”23:59–24:06
- “Even though they are dewy, they actually do kind of set”24:47–24:52
- “It does look natural and dewy, but it lasts. It lasts, it leaves a base layer on the skin that does stay”25:16–25:22
- “I'm super impressed with these”
- Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Variant: Nuance
- “This is like a neutrally beige-y pink”21:58–22:04
- “A boring blush, if you will, is what this is giving. But, it's stunning stunning”22:11–22:15
- Source: Best new launches in every beauty category - May 30, 2026
Variant: Surreal
- “These are all stunning, okay? Stunning”22:48–22:56
- “I am so happy about this because Kosas, I feel like they went through a period where they didn't know who the hell they were”22:52–22:58
- “These make me feel like they're starting to come back to it and it makes me so happy”
- “They're perfect. They're perfect”
- “I have used these on my lips and my cheeks and they worked great for both”
- “Even though they are dewy, they actually do kind of set”
- “It does look natural and dewy, but it lasts. It lasts, it leaves a base layer on the skin that does stay”
- “I'm super impressed with these”22:39–22:42
- Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Variant: Surreal
- “Pick these up specifically in the shade Surreal for deeper skin tones”22:54–23:01
- Source: Best new launches in every beauty category - May 30, 2026
Variant: Nuance
- “Oh, that's beautiful. That blends out much nicer than I thought it would. Like smoother, you know?”
- “Oh, that color is perfect. It's perfect for my skin tone”19:57–20:03
- “These are very glowy”20:12–20:16
- “It doesn't feel like it's a blush on your lips, you know?”20:35–20:42
- “Very, very pigmented, guys”20:55–20:59
- “Very different formula than I thought they would be. So much more pigmented”
- “I think it's so beautiful. It has that glowiness and you can shear it out. You can build it up”26:45–26:51
- “The blush is still on. Okay. Like that's really really good for a blush that is so luminous and glowy”
- Source: Testing new makeup: Summer Friday bronzers, Makeup for Ever foundation & concealer, Kosas blushes - May 31, 2026
Variant: Muse
- “Muse looks really, really pretty right there. It's more mauvey”18:48–18:56
- Source: Testing new makeup: Summer Friday bronzers, Makeup for Ever foundation & concealer, Kosas blushes - May 31, 2026
Variant: Surreal
- “Oh my gosh, that looks beautiful. If you have deeper skin tone, that's going to be stunning”19:00–19:06
- Source: Testing new makeup: Summer Friday bronzers, Makeup for Ever foundation & concealer, Kosas blushes - May 31, 2026
Variant: Ripe
- “I'm going to probably end up using this one. It's like a berry color”19:09–19:17
- “Very, very pigmented, guys”20:55–20:59
- “It's very, very blendable”
- “I really like that shade, Rye. I think it's so good”33:01–33:05
- Source: Testing new makeup: Summer Friday bronzers, Makeup for Ever foundation & concealer, Kosas blushes - May 31, 2026
Variant: Vibration
Variant: Vibration, Ripe
- “I've used this since I discovered it, which was one week ago or two weeks ago, I want to say. Almost every single day, I use it on my lips. I use it on my cheeks. It is very glossy and very, very, very long-lasting”35:16–35:23
- “Look at the pigment. They're very blendable. And I thought that they would lift foundation and they would just be a bit of a struggle to work with. You know, when you have products like these, they can be a little difficult. But even if I apply too much, these blend out so nicely”35:28–35:39
- “Truly throughout the days where I find these to stand out, they perform so well. That glossiness to it, it's still there, but they're not sticky”35:55–36:04
- “The Kosas ones impressed me so much because I had no expectations. I don't know. I just felt like maybe they're just going to be slippery, they were going to be too wet, they're just going to be a mess. But I'm actually quite shocked how much I like them”36:20–36:28
- Source: May Favorites: Fashion, Beauty, Fragrance & More - Jun 6, 2026
Variant: Ripe
- “I do like the way that this layers up with itself and other products”6:27–6:32
- “I feel like a lot of people are going to enjoy this cuz I feel like this is a nice mix of or in between style product”
- “It's more long-wearing than Rhode, a little less slippy or malleable than Rhode”
- “It's more in line with the Merit Beauty blushes”6:09–6:15
- “It looks very natural on the skin”
- “It doesn't look patchy or anything, even though I tapped it out”
- “Is this a groundbreaking formula? No, it's not. It's a pretty standard formula, standard blush”
- “It's pigmented and overall, it's really really nice”
- Source: New Makeup I'm Already Reaching For | Honest Beauty Review - May 22, 2026
Variant: Muse
- “I do like the way that this layers up with itself and other products”9:00–9:05
- “I feel like a lot of people are going to enjoy this cuz I feel like this is a nice mix of or in between style product”
- “It's more long-wearing than Rhode, a little less slippy or malleable than Rhode”10:10–10:14
- “It's more in line with the Merit Beauty blushes”
- “It looks very natural on the skin”12:02–12:06
- “It doesn't look patchy or anything, even though I tapped it out”12:04–12:10
- “Is this a groundbreaking formula? No, it's not. It's a pretty standard formula, standard blush”12:10–12:16
- “It's pigmented and overall, it's really really nice”12:21–12:27
- Source: New Makeup I'm Already Reaching For | Honest Beauty Review - May 22, 2026
Variant: Vibration
- “I do like the way that this layers up with itself and other products”9:00–9:05
- “I feel like a lot of people are going to enjoy this cuz I feel like this is a nice mix of or in between style product”
- “It's more long-wearing than Rhode, a little less slippy or malleable than Rhode”10:10–10:14
- “It's more in line with the Merit Beauty blushes”
- “It looks very natural on the skin”12:02–12:06
- “It doesn't look patchy or anything, even though I tapped it out”12:04–12:10
- “Is this a groundbreaking formula? No, it's not. It's a pretty standard formula, standard blush”12:10–12:16
- “It's pigmented and overall, it's really really nice”12:21–12:27
- Source: New Makeup I'm Already Reaching For | Honest Beauty Review - May 22, 2026
Variant: Infinite
- “It's such a beautiful warm rose shade to just outline the lips and really define them”
- “I love the brush on this. It's so easy to use and you can really blend out the lip liner before it sets down cuz it definitely sets down”24:55–25:01
- “I just cannot get enough of this shade. It works so well for my complexion and it just goes with so many different lip products that I want to put on top of it”25:06–25:14
- “This has really great staying power. By the way, I would say that this is definitely a long-lasting lip liner out of the ones that I've been using recently”25:16–25:20
- Source: My current favorite beauty products I can't stop using - May 25, 2026
- “It's a very pretty light brown shade”13:38–13:43
- “I feel like it's basically the same color as my natural lip color just a little bit more brown and like defined”13:57–14:02
- “For more everyday looks like this I do really really like this color”13:59–14:10
- Source: My favorite makeup tips and products of 2025 - Jan 27, 2025
Variant: Magic
- “I used that. I will link that below, too. Just a more hydrated looking under eye for me today”8:22–8:28
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
Variant: Illusion
- “I really don't think that you can beat this corrector for me”9:29–9:37
- “The shade illusion I do think is like slightly too dark for my needs, but I tend to just lean towards this and add it to my concealer just to give it a little peachiness”9:35–9:43
- Source: Best of beauty 2025 - Dec 30, 2025
Variant: Magic
- “Color corrector has changed the game for my under eyes”26:09–26:14
- “Taking something that's a little bit like orangeyish to cancel that out”26:19–26:23
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
- “It is my go-to. I've gone through countless powders”
- “This is the most mattifying powder I've personally ever tried”1:18–1:25
- “It doesn't make you look dry. It's not cakey, heavy, none of those bad things. It just sets your skin so beautifully and is the perfect everyday powder”2:17–2:21
- “I go through this more than any product in my makeup collection”2:09–2:14
- “This is truly my favorite product”2:12–2:17
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
- “It is my favorite powder. It replaced Charlotte Tilbury”5:58–6:02
- “The Kosas powder is better for my dry sensitive skin, my maturing skin”6:02–6:09
- “It just sits nicer, still provides a good amount of coverage, blurs the skin, sets the makeup”6:06–6:12
- “The empties speak for themselves. If you watch my empties videos, I always have Kosas powder in it”6:12–6:17
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
- “The Kosas Cloud Set Loose Setting Powder. I like it”1:05–1:08
- “It has a lot of body”1:07–1:11
- “I think it's better for oily skin”1:08–1:13
- “Good for oily skin, though”1:15–1:17
- Source: 2025 powders ranked worst to best - May 24, 2025
Variant: Buttery
- “I'm going to use the Kosas Cloud Set loose powder. I love this powder. I just haven't used it in a while”18:21–18:29
- Source: Ultimate guide to choosing the perfect makeup brush - May 17, 2026
- “Kosas has a loose powder that is also beautiful. It has a little bit more of a glowy finish. So, if you don't like something matte, that is another amazing option”
- Source: Sephora sale recommendations 2025: what's actually worth it - Oct 29, 2025
Variant: Buttery
- “If you want to set your makeup down, but you still want to keep the glow, this is the powder that I recommend”26:24–26:28
- “I like Kosas because it is just very skin-like and fresh”26:40–26:46
- “If you like glowy makeup, you will like the Kosas loose powder. You can just see how it gives that glow, but your powders are not going to move because it's still going to set them down”26:44–26:48
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
Variant: Brown Black
- “This is definitely one of my failproof go-to brow pencils”6:22–6:29
- “I want to say this is my favorite micro brow pencil”6:28–6:32
- “I go through these slightly quick because again, it is very small, so there isn't a ton of product in it, so it's not going to be the best bang for your buck”6:37–6:44
- “It's also a really great color for my brows”6:58–7:05
- “I love the spoolie on this. I think it's really usable. It's nice and short and stiff”7:18–7:22
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
Variant: Medium Brown
- “I do love the nano pop one because it looks like little tiny hair strokes”9:27–9:34
- Source: My favorite makeup tips and products of 2025 - Jan 27, 2025
Variant: Haloed
- “This has been a favorite for a while”10:43–10:46
- “It's the perfect champagne and I can wear this when I'm more fair or when I have a tan. It just works regardless of where I am in my self-tan journey”11:02–11:06
- “The formula is so smooth. You can get a very highlighted look with this”11:11–11:15
- “You can apply it with your finger, which is what I do. I don't even need a brush for this formula. That's how easy it is to use”11:20–11:24
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
Variant: Haloed
Variant: Gilded
- “This is Gilded”
- “That is like some major highlight there, right? Yeah. That's like a lot. Maybe a little bit too much for me”5:46–5:51
- Source: Hourglass Unreal Liquid Highlighter Try On - Every Shade - May 16, 2026
- “Why do I feel like I'm going to be disappointed with this?”4:28–4:32
- “Oh, I actually think it does work”4:41–4:45
- “It's not as like you know, as what I thought it was going to be”4:53–4:55
- “It comes It's one of those highlights that comes off on your finger more than it actually comes off on your Do you know what I mean? You know when you go like that and you're like, 'Wow.' But, then you never get that exact transfer anywhere else”
- “Maybe a little bit too much for me”5:55–5:59
- “I'm not 100% sure about this”6:13–6:18
- Source: Hourglass Unreal Liquid Highlighter Try On - Every Shade - May 16, 2026
Variant: Waves
- “I've really fallen back in love with like baked powders like this this year because I find that they are very lightweight”7:33–7:37
- “They're not going to look like heavy or cakey or powdery on the skin”7:38–7:44
- “Because they are that like dry or baked texture, they also look very smooth”7:42–7:48
- “Glowiness kind of bring some life back to your skin”7:46–7:51
- “I find on the skin it just gives this like luminosity and glow without looking like I put a highlighter on as bronzer”7:55–7:59
- Source: Best of beauty 2025 - Dec 6, 2025
- “This has been one of my favorite powder bronzers recently cuz it's not too much”3:37–3:42
- Source: Spring wedding guest soft glam makeup tutorial - May 18, 2025
Variant: Hot Beach
- “These smell unreal. It smells like a MAC lipstick. It has that really nice vanilla scent”
- “Such a gorgeous like moisturizing formula. They're so nice”28:54–29:01
- Source: Full face testing your makeup favourites - Jul 20, 2025
Variant: 100 Degrees
- “This is perfect neutral, a little bit warm side of pink color that looks super natural on my lips”21:15–21:20
- “This type of lipstick is so hard to find from drugstore and even from other brands at Sephora, because most of brands nowadays release only lip gloss, but if it's some lipstick, most of them are very matte finish”21:22–21:27
- “It's really hard to find this type of creamy, sheer, hydrating lipsticks on the market, but I think this Kosas is the one”
- “My lips feel so comfortable and it's not too shiny, and it doesn't give that full full coverage, so it's just perfect for everyday makeup look”21:52–21:57
- Source: Sephora Sale Recommendations: What's Actually Worth Buying - Apr 11, 2026
Variant: Haloed and Glimmer Rose
- “This is so so beautiful as a blush topper. It's the perfect rose gold pink color”60:11–60:21
- “It just gives you the most beautiful shine”60:28–60:35
- “I think these are standout highlighters”59:57–60:01
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
Variant: Haloed
- “If I really want to get precise, I'll use a brush. Just something tiny. You can make a thinner line doing this and it really helps with the contour”17:48–17:53
- Source: My current go-to makeup look - Feb 19, 2026
- “This has a serum in it. I feel like this has really been helping with my lash growth, health, just overall quality of my lashes”4:08–4:12
- Source: My current go-to makeup look - Feb 19, 2026
- “My favorite everyday mascara is the Kosas brow gel geyser. I swear by this mascara because it has a serum in it, and it really helps with my lash growth and health”3:55–4:01
- “I personally noticed a difference from months ago when I wasn't using this to when I started. It is that good to me”4:11–4:14
- “This gives great separation, length. It's good for my lowers, uppers. It doesn't smudge, flake, smear. It checks all the boxes, plus it helps with my lash health”4:31–4:37
- “If you haven't checked out this mascara before, I would encourage you to get the mini”4:42–4:45
- Source: Product empties holy grails and fails - Mar 12, 2026
- “Tinted favorite is still the Kosas”16:33–16:37
- Source: What's in my everyday makeup bag - Sep 6, 2025
- “This is something that you can use on its own”25:11–25:13
- “It's gonna add tint”25:13–25:14
- “It's going to add you know some flexibility to the brows so that you can manipulate them get them to set exactly where you want”25:14–25:20
- “There's little shimmers in it”25:20–25:22
- “I say it all the time But I love that it kind of highlights and contours each brow hair and there's a little bit of fiber in there as well”25:24–25:29
- “It really beefs up each individual brow hair as well making the brows not only look more full But visibly look more full not from just the color but the actual fibers in the formula itself”25:29–25:34
- Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
Variant: Dreamland and Euphoria
- “This is the most filtered, beautiful, gives you a glow. You don't need highlighter, but it doesn't look glittery. It is just beautiful”27:40–27:45
- “They're very pigmented and somehow blend out so nicely, which is what I love in a blush”27:50–27:56
- “But these are the most blurring. They don't get patchy, which is what I really, really need personally in a blush”27:52–28:01
- Source: Best makeup of 2025 awards - Jan 4, 2026
Variant: Euphoria
- “These are definitely blushes that I will use”48:00–48:04
- “They will definitely be something that I will use when I need to correct a patchy blush underneath, correct something that's gone wrong, make my skin look a little more like skin without looking like a blush topper that has shimmer in it”48:04–48:09
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
Variant: Translucent and Candy Rose
- “When I just need to slap on some powder that I know is going to look good no matter what look I'm doing, I reach for the Kosas powders”21:43–21:47
- “It gives me enough hold that it's like great”22:03–22:08
- “This one lets my oils peek through really nicely. It's not the most ultra matte powder ever”22:11–22:14
- “They make your skin look like skin even though it's a powder, which I know we all really love”22:44–22:49
- Source: Best makeup of 2025 awards - Jan 4, 2026
Variant: Intense Black
- “I saw a girl using this and her lashes looked insane”0:26–0:30
- “It is lengthening for sure”
- “Feels so very neutral, you know? Like, that's just a mascara that I would look at and be like, 'Yep, that for sure coats my lashes.'”1:30–1:38
- “I feel like this isn't intense. It just feels like a normal black mascara, right?”1:40–1:47
- “You can see that these lashes are already starting to fall”1:47–1:50
- “This did not do on me at least what it did that I've seen on other people. Not for me”1:50–1:57
- Source: Buying overhyped products from TikTok & Instagram: are they worth it? - Sep 11, 2025
Variant: Illusion
- “I really, really love this stuff”2:20–2:24
- “This really knocks out any of the blue or green tones I have underneath my eyes in seconds without really having to use a lot of product”2:36–2:42
- “Sometimes just adding that gives the illusion that my skin overall is so much more corrected”2:47–2:53
- Source: What's in my makeup bag and my go-to everyday makeup look - Jan 10, 2026
Variant: Taupe
- “It is just this is in shade taupe and it's one of my absolute favorite brow gels”7:00–7:06
- “Just paints every single brow hair without looking too thick or muddy in the brows”7:04–7:13
- “When you have stronger brows it just helps frame the rest of your face like I feel so much better now talking to you”7:13–7:18
- Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Variant: 130
- “This is a foundation I have used for years. It's definitely an old favorite”2:05–2:12
- “It is still a holy grail”2:11–2:14
- “What I really, really enjoy about this foundation is it has quite a lot of moisture without it necessarily being one of these obnoxiously self-setting smoothing, blurring foundations”2:25–2:35
- “This to me is just one of those great add moisture and coverage to the skin products”2:40–2:49
- “Think of this almost as like an IT Cosmetics CC cream kind of product”2:49–2:56
- “It is creamier though. It is almost like a BB cream kind of texture”3:11–3:20
- “So this was one pump and you see I have good coverage. I have really nice coverage”3:16–3:25
- “It's very creamy on the skin”
- Source: Holy grail makeup only - Apr 26, 2026
- “This spray is bloody expensive. Why is it so expensive?”5:28–5:32
- “It smells questionable. It smells like my Kosas concealer. I don't know, it's a very... I can't even describe the smell”5:21–5:26
- “I honestly don't see any difference on my skin with this”5:43–5:48
- “I do use it, but that's only because I own it”5:40–5:46
- Source: Ranking TikTok viral products brutally honest - Nov 14, 2024
- “It is so great”
- “It helps with my smell and I'm very, very smelly when I sweat”2:09–2:17
- “I don't have any issues”2:14–2:20
- “I don't smell at all”2:17–2:22
- “It help lighten up my underarms”2:20–2:23
- Source: 10 beauty products I repurchase again and again - Jun 12, 2026
- “This did literally nothing. I may as well have not worn a setting spray at all”24:24–24:31
- “I again know it's geared towards drier skin types, but there are products out there that keep your makeup on that are good for dry skin”24:29–24:34
- Source: Best and worst makeup of 2025 - Dec 20, 2025
- “I also really like the deodorant from Cyclar. It uses mandelic acid to help exfoliate the underarms and it works very, very well”15:03–15:11
- “I still think that the Kosas is the best”15:27–15:32
- Source: My 2026 empties are top tier - Mar 14, 2026
Variant: Malibu
- “I'm going to put a little bit on the center. And you see how it just instantly brighten my lip area with that light pink color. So I'm obsessed with this color nowadays”21:53–22:00
- Source: My updated everyday makeup look (no foundation) - Apr 25, 2026
Variant: Hot Beach
- “They're so slippery and hydrating. Oh my goodness me. They do almost look wet on your lips, but they feel so nice”40:05–40:12
- Source: Best makeup of 2025 - Jan 22, 2026
Variant: Backside of a Dirty
- “my favorite blush topper at the moment the cosas glimmer rose is the shade backside of a dirty n17 tapping in this just looks so pretty throughout the day it's just so pretty”
- Source: Quick makeup for early mornings - Mar 9, 2026
Variant: Comfy
- “The formula though is a constant repurchase”1:03–1:07
- “In terms of finishing powders, I use this nearly every single day”1:13–1:18
- “I love this powder. It's great if you have dry skin, normal skin, or if you just want a light set to your face”1:15–1:22
- “I don't find this ever looks cakey or powdery. It's just a light, beautiful set to the skin”1:20–1:28
- “I like this more than Charlotte Tilbury myself”1:27–1:33
- “this is the perfect powder for everyday for me”
- “The only thing I don't like about this is the packaging”0:59–1:05
- Source: Product empties holy grails and fails - Mar 12, 2026
Variant: Light Cool 13
- “This is a tinted gel cream”4:01–4:05
- “It's lightweight, sheer, designed to slightly even out the complexion, but I think I personally prefer the look and feel of a tinted cream or liquid or serum on my normal to dry skin rather than a gel or gel cream”4:07–4:13
- “Application technique is really important here. The brand emphasizes the need to let your skin care fully absorb before you apply, then that application needs to be quite firm”4:22–4:25
- “Now, I've only had mine for a year, but I think it's gone off”4:40–4:47
- “This separation doesn't look too flash, but from memory, it always looked a little bit like this, which I thought was normal from the encapsulated pigment aspect, but it looks a little too funky now compared to other reviews I've seen online, so maybe I had a strange batch from the start”4:45–4:49
- Source: More skin tints: popular and underrated sheer formulas for fresh, glowy skin - Apr 7, 2026
- “They have a plumping gloss that is so truly vinyl and plumpy”2:43–2:51
- “They have a shimmery one right here that's like a pink golden shimmer that I super love”2:51–2:55
- “And then of course the coral one I'm obsessed with”2:55–2:59
- Source: Most dramatic fails ever - May 4, 2026
Variant: Unzipped
- “I am wearing on my mouth right now Unzipped which is one of my favorite lip oils period”2:59–3:04
- “I love this formula. I have bought it over and over and over”3:02–3:10
- Source: Most dramatic fails ever - May 4, 2026
- “I absolutely love this. And so many of you guys also love it which makes me so happy”14:23–14:28
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
Brand note
Kosas makes complexion products that prioritize a natural, skin-like finish over heavy coverage or matte longevity. The Cloud Set Baked Setting & Smoothing Powder is the brand's anchor — a talc-free powder that sets makeup without drying or looking cakey, making it a strong option for dry skin types, though it won't control oil. The concealer and multisticks also lean creamy and hydrating, but the brand's overall identity is about looking like skin, not hiding it.
Shop paths
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