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Brand note

Kristin Ess is a drugstore-priced hair brand that punches above its weight on tool quality — creators consistently call out the hot tools for lasting years and feeling premium, though the blow dryer has a durability issue for one user. The styling products and shampoos get mixed reviews: the clarifying shampoo is a reliable affordable option, while the dry shampoo is finicky and leaves a white cast. Best for someone who wants budget-friendly tools that perform, but skip the dry shampoo.

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