- “I have a lot of product build up in there, I'll use a clarifying shampoo. This one is the Kristin Ess Deep Clean Clarifying Shampoo”2:25–2:28
- “I loved this stuff”2:31–2:33
- “I used this years ago and then I switched to all the viral high-end clarifying shampoos that people recommend, like the Ouai one, the K18, and I never really loved any of them”2:33–2:37
- “I like this better if you have fine hair that gets oily pretty quickly”2:52–2:59
- “Whenever I use this, I will shampoo with this first to get rid of all of the product and build up and then I will go in with my L'Oréal shampoo for that second cleanse”2:57–3:02
- Source: How I keep my fine hair long and healthy - Jun 6, 2026
Kristin Ess
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- “This is so lightweight and will make your hair feel squeaky clean”0:44–0:52
- “This will completely get rid of any product build-up, any oil, anything that's on your head”0:58–1:02
- “My hair, because it's fine, can't handle super moisturizing shampoos or super heavy shampoos. They just completely weigh my roots down and I already don't have a lot of body up here. So, this does a really good job of giving me a little bit of extra volume because it's cleaning my hair so well”1:02–1:10
- “If you have not tried this one yet and you're looking for a good clarifying shampoo, this one is fantastic”1:20–1:24
- Source: Best products for fine hair: lightweight and no buildup - May 16, 2026
- “This is the one I really have grown to like”9:07–9:11
- “This one is great. It's affordable. It's a great, great clarifying shampoo”9:24–9:30
- Source: My all-time favorite hair care products I repurchase - Apr 20, 2026
Brand note
Kristin Ess is a drugstore-priced hair brand that punches above its weight on tool quality — creators consistently call out the hot tools for lasting years and feeling premium, though the blow dryer has a durability issue for one user. The styling products and shampoos get mixed reviews: the clarifying shampoo is a reliable affordable option, while the dry shampoo is finicky and leaves a white cast. Best for someone who wants budget-friendly tools that perform, but skip the dry shampoo.
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