- “And then there's also this Kristin Ess. This is the air dry cream which also works great that you can find at the drugstore and they're both super lightweight creamy that you use in that second step instead”7:24–7:30
- Source: Hair routine for smooth and silky hair in 15 minutes - Jun 26, 2025
Kristin Ess
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Brand note
Kristin Ess is a drugstore-priced hair brand that punches above its weight on tool quality — creators consistently call out the hot tools for lasting years and feeling premium, though the blow dryer has a durability issue for one user. The styling products and shampoos get mixed reviews: the clarifying shampoo is a reliable affordable option, while the dry shampoo is finicky and leaves a white cast. Best for someone who wants budget-friendly tools that perform, but skip the dry shampoo.
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