- “I fell in love with these this year. They look intimidating but are buildable and balm-like”
- “They are very comfortable on the lips and I usually have one in my purse”
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
Maybelline
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- “This is the one that I keep in my handbag, which I've used a lot of”40:36–40:39
- “These ones are more like balmy as opposed to lipsticky, but I've worn it so much this year”40:39–40:45
- Source: Best makeup of 2025 - Jan 22, 2026
- “This is supposed to be like really sort of nice and dewy balm. That's exactly what it looks like. So that's stunning”56:18–56:28
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
- “I've been loving this one, this strawberry one”17:56–18:04
- “These are really great. They're literal lip oils. Lip oils tend to be thinner than a lip gloss”21:57–22:03
- “I will say just use a lip liner with this bad boy”22:03–22:07
- “I like it. Pretty comfortable. Nice high shine”22:06–22:11
- Source: 10-hour wear test of new drugstore foundations from NYX, TirTir, and Maybelline - Apr 27, 2026
- “I find that these are so easy to reapply throughout the day. You could throw this in your purse. You don't even have to have a mirror handy. Just apply it and boom”43:19–43:24
- “Super easy, wash of color, foolproof. Anyone can apply this”
- Source: Anyone can use these drugstore makeup products - May 2, 2026
Brand note
Maybelline is the drugstore brand that consistently delivers on longevity and performance, especially in foundations and lip products. The Super Stay Lumi Matte Foundation is a clear anchor — a thin, lightweight formula that dries to a natural matte with a hint of luminosity, wears all day without getting crepey, and works across skin types from dry to oily. The Lifter Liner and Lifter Gloss are also frequently mentioned for their staying power and comfortable feel, though shade range complaints pop up for the liner.
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