- “Going to take the Super Lock Brow Gel from Maybelline”1:14–1:17
- “Mine is almost out, so hopefully we can get just enough to show you how well this works”1:16–1:22
- Source: Go-To Drugstore Makeup Routine 2026 - Feb 6, 2026
Maybelline
See reviews of these products
Super Lock Brow Glue Eyebrow Gel"Going to take the Super Lock Brow Gel from Maybelline."$11.99
Build-A-Brow 2-in-1 Brow Pen and Sealing Gel"I've bought several of these."$15.99
Brow Inserts Eyebrow Pen"It's really really similar actually to the NYX brow pen, which is my favorite one of all time. Love."$12.99
Brow Ultra Slim Defining Eyebrow Pencil"I have it on auto delivery on Amazon."$9.99
Superfluff Volumizing Eyebrow Gel Mousse"It's very moussy, and it makes the brows look full. It does a great job of that."$10.99
Superfluff Brow Mousse"They're just so easy to put on. A lot of the time I just put this on and I don't even bother with pencil cuz again, CBA."$13.00
Express Brow Fast Sculpt Gel Brow Mascara"It's got that perfect little brush that has very short bristles on one end. So, that's where you can fill and the longer bristles help fluff it on through, you know?"$10.99
Super Lock Brow Glue"This is seriously the best stuff ever. Love it."$11.99
Super Lock Tinted Brow Glue"This stuff is incredible. It is my favorite one and done."$9.99Super Lock Brow Glue Eyebrow Gel"I recently discovered my Maybelline though, and I feel like it works just as good, at least on my brows."$11.99
Express Brow Fast Sculpt Gel Brow Mascara"This pulled red on me, and you guys said I had red patches. It looks like my brows are bleeding, basically."$10.99Browse more
Variant: Medium Brown
- “I think this is my favorite brow gel I've ever tried just because it checks all the boxes for me”
- “First of all, I love the tone of this”12:43–12:46
- “It is so nice if you have coarser brow hairs that just won't hold. Try this out”
- “This one has like that slight holding consistency, but you don't notice it on your brows throughout the day”13:08–13:13
- “This does the best job of actually holding my brow hairs in place”13:15–13:18
- Source: 2025 favorites: best makeup, hair, beauty and perfumes of the year - Dec 17, 2025
Variant: Taupe
- “This is the best brow glue I have ever tried”8:25–8:34
- “I wore this in a video where I brushed my brows with it straight up. Made my brows look really thick and puffy”8:31–8:36
- “It will hold them in place all day long. They will not budge with this”8:36–8:44
- Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
Variant: Tinted Dark Brown
- “The best new brow release by far has been this Maybelline Super Lock”1:39–1:42
- “They came out with this tinted version”1:44–1:47
- “It just makes doing your eyebrows so much easier and so much faster”1:48–1:52
- Source: Best Drugstore Makeup of 2025 - Dec 19, 2025
- “This one is my favorite out of the three brow gels”13:40–13:45
- “It really keeps my brows in place and I really like the brush”13:42–13:51
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
- “It is neck and neck with the Maybelline Superlock brow setting gel”
- “I like a brow gel that not only locks my brows in place all day, but fluffs them up a little bit”10:38–10:44
- Source: Best drugstore makeup in every category 2026 - Apr 2, 2026
- “One of the only brow glues at any price point that actually keeps my brow hairs lifted”1:59–2:04
- Source: Best drugstore makeup under $20 - Mar 26, 2026
Variant: Tinted
- “This is so good”
- “It has not replaced my E.L.F. Wow Brow, but it's a newer one that I'm absolutely loving”51:20–51:24
- “It's just so fantastic”
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “I'm setting the brows in place with this fantastic firm hold brow gel from Maybelline called Superlock”7:17–7:22
- Source: Get ready with me using my favorite makeup products of 2025 - Dec 30, 2025
- “I've heard incredible things about this as well, so I'm very excited to use this”13:04–13:08
- “Ooh, I can tell this girl means business. This girl means business. Whoa. Instant. Yes”13:14–13:18
- “I like an intense almost like soap brow”13:22–13:29
- “Incredible”
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
- “This is really nice if you like more of a natural brow, but you still like it to be held in place”10:49–10:56
- “You can apply a few layers of this and it still won't get like crunchy”10:58–11:05
- Source: Ultimate drugstore makeup routine - Apr 7, 2025
- “This is just something so fast and easy”14:40–14:47
- “It does keep your eyebrows there pretty sturdy all day, especially if you back comb with this”14:45–14:48
- “Does this hold it the best ever on the market? No. But it's pretty dang good”14:58–15:03
- Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
- “This doesn't cement them like a soap would, but it really, really does keep them in place really well”30:13–30:20
- “And I like that it doesn't goop on so much that you just have a bunch of black product everywhere”30:20–30:24
- “This is really great, so affordable. And I don't think you need anything else other than this”30:24–30:30
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “This is a really nice brow gel, and I really liked this especially to use on my brows before filling them in because it didn't prevent the pencils from drawing onto my brow skin or my skin underneath my brows”5:36–5:43
- “This, I would say, has medium hold compared to my go-to, which is Rare Beaut's flexible brow gel”5:50–5:57
- “I was a little bit iffy at the beginning. And then I really, really liked it through like the bulk of its lifetime. And then towards the end, I was just kind of like dying to finish it up to be honest”6:05–6:09
- “If you have very stubborn brow hairs like I do, it may not have enough hold for something like a lamination, but it's good enough hold for, you know, short periods of time”6:15–6:20
- Source: Everything I emptied the last three months - May 1, 2026
- “I have heard really good things about this and I've heard that this is even a dupe for my Rare Beauty brow gel because this is the Maybelline Super Slick Brow Glue”0:11–0:17
- Source: Skin prep for makeup I hated - Jun 1, 2025
- “I've bought several of these”54:19–54:22
- “I have them in my Pro Kit”54:21–54:25
- “I love this brow pen so much”54:22–54:27
- “The pen itself is thin, fine, and you could draw on thin little wispy hairs”54:35–54:40
- “You have really great control”54:40–54:42
- “It's really long lasting”54:41–54:43
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “I just really, really love this brow pen”25:52–25:57
- “It's so fine”25:54–26:00
- “I like that it draws my brow hairs on no matter if I've set my face with powder or if I just have skin care on, no matter what's happening”25:54–26:02
- “It's just effortless to use”
- “It has a really fine tip”
- “It's just it's easy”
- Source: Top drugstore makeup favorites in every category - Aug 31, 2025
Variant: Soft Brown
- “I love the brow pen. It's seamless. It looks natural. It's very easy to apply”5:34–5:40
- “Very forgiving pen. If you make a mistake, it's really easy to correct it”5:37–5:44
- “It looks like hair. It looks like your brows”5:44–5:49
- “This one did not disappoint”
- “The Maybelline Build-A-Brow hung in there all day, too. Love, love, love”5:22–5:28
- Source: Drugstore makeup reviews - Dec 5, 2025
- “This gel does nothing”11:10–11:12
- “I really like the ink pen because it doesn't give you like super intensely dark pigment, so it's really easy to work with”11:19–11:23
- “I wish the gel would work because the concept of having both in one is so nice”11:25–11:33
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
Variant: Ash Brown
- “It's really really similar actually to the NYX brow pen, which is my favorite one of all time. Love”25:11–25:14
- Source: Best makeup of 2025 - Jan 22, 2026
Variant: Black-Brown
- “I have been testing a new brow pen recently just in the last 2 weeks and honestly, it's so good”1:18–1:22
- “It has literally cut my brow application time in half”1:25–1:30
- “I think that if I did lose all of my makeup touch wood I would go out and purchase this first”1:36–1:41
- “This has a three-tipped applicator and honestly, it just makes application so easy”1:41–1:51
- “This is just made my life so much easier, honestly”2:56–3:03
- “If you don't have much time in the morning, it's fantastic, and obviously totally budge-proof”3:10–3:17
- Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
Variant: Ash Brown
- “I really feel like this product is a hit because it has two sides”
- “It is so tiny. It's perfect if you have eyebrows like mine because you can really get in here and just shape your brows perfectly”13:01–13:05
- “Ash brown, it kind of is a gray cool tone color. I find that that goes very well with my skin tone because it doesn't pull too warm, but it doesn't pull too ashy either”13:10–13:18
- “I promise you if you are similar complexion to me, use a ash brown shade”13:46–13:52
- Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Variant: Light Brown
- “I have it on auto delivery on Amazon”
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
Variant: Ash Brown
- “I use the Maybelline Express Brow in the shade ash brown as well”3:07–3:12
- “I'm literally out of this. I just finished it today. So that tells you how much I like it”3:12–3:16
- Source: Best makeup of 2025 - Dec 8, 2025
Variant: Black Brown
- “Found a dupe at Target for my Anastasia Skinny Pencil”3:29–3:39
- “It gives me the same vibe”3:39–3:43
- “It's almost the same size”3:42–3:45
- “I think this brow pencil was about $8, which is $26 is a really good comparison”3:54–4:08
- “The only problem with this pencil, I got the shade a little too dark”4:22–4:28
- Source: Full face of drugstore makeup (baddie on a budget) - Apr 8, 2026
Variant: Soft Brown
- “It's very moussy, and it makes the brows look full. It does a great job of that”2:59–3:02
- “I felt like it was a little too dark for me”3:00–3:04
- “What I did do with it was I brushed it through the brows a bit more with a spoolie to help lighten it. And when I wore it like that, I really did enjoy it a lot more”3:07–3:15
- “It lasted throughout the day. It looked fabulous at the end of the day. It didn't move, didn't budge”3:20–3:23
- “I do feel like it is worth trying. It's a good product from that aspect”3:25–3:28
- “For me, again, it was just a color clash”3:28–3:33
- Source: Drugstore makeup review - Mar 7, 2026
- “I really do like the brush on this one”13:21–13:27
- “It has a tint to it but doesn't keep my eyebrows in place as well as the Moira gel or the Super Lock”13:30–13:35
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
Variant: Medium Brown
- “I find that this Maybelline product works better on a brush like this. Using it directly in your eyebrows, it gives way too much product and you don't really have good control and it gets flaky even though in the advertising it says it's a flake-free formula”13:03–13:09
- “I don't find that that's true and I because of the applicator. I never have problems when I apply the product this way”13:21–13:29
- “I think the applicator just puts down way too much product. If there's too much product, no matter what, you're going to get that flaking. So, I think it's just a problem with the spoolie they decided to use”13:29–13:35
- Source: Full makeup look not sold at Sephora - Apr 9, 2026
Variant: Medium Brown
- “They're just so easy to put on. A lot of the time I just put this on and I don't even bother with pencil cuz again, CBA”25:46–25:50
- Source: Best makeup of 2025 - Jan 22, 2026
- “If you are into just a really quick brow product to just add some nice color, this is a great one”11:11–11:22
- “This is one that I do like”11:34–11:39
- Source: Not all cheap makeup is worth it...here's what actually is - May 2, 2026
Variant: Medium Brown
- “It's got that perfect little brush that has very short bristles on one end. So, that's where you can fill and the longer bristles help fluff it on through, you know?”8:01–8:07
- “This has incredible hold. That's just the cherry on top”8:21–8:26
- “I can do a brow I truly am satisfied with”8:31–8:36
- “Not every tinted brow gel would do this well. Some things are way more sheer and wouldn't necessarily fill in to my liking, but this one does a great job”9:10–9:16
- Source: First 10 makeup products I'd buy if starting fresh - Jan 3, 2026
- “This is seriously the best stuff ever. Love it”27:07–27:13
- Source: Everyday drugstore makeup routine - Jun 14, 2026
- “This stuff is incredible. It is my favorite one and done”12:00–12:08
- “It really, really does give you intense hold”12:10–12:15
- “I really like the colors that they give. It's just so easy to use”12:13–12:20
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
- “I recently discovered my Maybelline though, and I feel like it works just as good, at least on my brows”
- “If you really love the Rare Beauty brow gel, I will link the Maybelline”
- “I would be repurchasing it over the Rare Beauty only because it's cheaper for me”
- Source: Product empties holy grails and fails - Mar 12, 2026
Variant: Medium Brown
- “This pulled red on me, and you guys said I had red patches. It looks like my brows are bleeding, basically”7:28–7:36
- “This color of medium brown is not the medium brown we need. We don't want bleeding brows”7:49–7:57
- “The pencil itself is okay, so if I could find another shade, I might revisit this”7:54–8:01
- Source: Product empties holy grails and fails - Mar 12, 2026
Brand note
Maybelline is the drugstore brand that consistently delivers on longevity and performance, especially in foundations and lip products. The Super Stay Lumi Matte Foundation is a clear anchor — a thin, lightweight formula that dries to a natural matte with a hint of luminosity, wears all day without getting crepey, and works across skin types from dry to oily. The Lifter Liner and Lifter Gloss are also frequently mentioned for their staying power and comfortable feel, though shade range complaints pop up for the liner.
Shop paths
Some links are affiliate links.