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@tati reviewing Maybelline Instant Age Rewind Eraser at 06:24 in a YouTube Shorts videoInstant Age Rewind Eraser Multi-Use Concealer"If I literally had to pick one concealer at the drugstore, this one is so multi-functional."$12.99@carmelnicolebeauty reviewing Maybelline Lifter Serum Concealer at 22:48 in a YouTube Shorts videoLifter Serum Concealer"This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time."$13.99@carmelnicolebeauty reviewing Maybelline Lifter Full Coverage Serum Concealer at 20:09 in a YouTube Shorts videoLifter Full Coverage Serum Concealer"I think it's amazing."$10.99amandaz mentioning Maybelline Fit Me Concealer at 09:23 in their YouTube videoFit Me Concealer"It's still my favorite drugstore concealer."-Instant Age Rewind Eraser Color Correcting Concealer"The Maybelline Age Rewind is also very nice."$12.99@angiehotandflashy reviewing Maybelline Age Rewind Dark Circle Eraser at 07:07 in a YouTube Shorts videoInstant Age Rewind Eraser Dark Circles Concealer"That is such a good concealer, no wonder it's been a favorite for years. It is so pretty, it's so smooth, the coverage is so good."$9.99

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Instant Age Rewind Eraser Multi-Use Concealer
4.9Variant: 120Instant Age Rewind Eraser Multi-Use Concealer
  • “This is one of my all-time favorites”
  • “Sponge-tip applicators equal ease of use. Travel-friendly, efficient, quick. They get the job done super fast”5:06–5:14
  • “There is not a single drugstore concealer that I think is easier to use, whether you're a beginner, advanced, if you just want something quick and efficient, this is the one to get”16:06–16:09
  • “I think it is incredibly convenient to knock out quick concealing”17:03–17:10
  • “Coverage is amazing. Blend is seamless. Takes about 2 seconds to blend in”18:15–18:20
  • “It's easy, it's seamless, it gives great coverage, it's long-lasting”18:27–18:30
  • Source: Anyone can use these drugstore makeup products - May 2, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.5Instant Age Rewind Eraser Multi-Use Concealer
  • “I can't stop reaching for these”
  • “I love the way that this just feels very much like skincare. It's not heavy. It doesn't dry out the skin. It doesn't feel overly greasy, but it does give you slight hydration”10:23–10:27
  • “This is beautiful all over the face as a replacement for foundation”10:34–10:38
  • “It doesn't emphasize any lines or any textures that I have under the eyes”10:40–10:48
  • “It just makes you look awake and brightened”10:45–10:50
  • “You can go quite heavy-handed with this without fearing that it's going to look heavy on the skin”10:52–10:56
  • “But I do have to set this. This definitely is one that's going to crease if you are someone that requires powder”
  • Source: My current favorite beauty products I can't stop using - May 25, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Lifter Serum Concealer
5Variant: 35 & 50Lifter Serum Concealer
  • “This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time”22:11–22:18
  • “I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes. Usually, those two don't come as a package. They just don't. But this one definitely does”
  • “I do think the shades are a bit of an issue, but I do use 35 to brighten and 50 to conceal”22:48–22:55
  • “This is a very thick concealer when it goes on. I thought I would hate it, but once you blend it out, it just becomes very, very serum like and it stays looking so smooth all day”22:51–22:58
  • “If I don't set it, it will remain looking quite radiant. I wouldn't say super luminous, but it does have a little bit of radiance to it”23:04–23:08
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
Lifter Serum Concealer
  • “This did not do well when it came out, and I was one of those people that said, 'I hate this.'”25:15–25:21
  • “It's so so peach and it creases like crazy. There is just no redeeming quality about this”25:42–25:47
  • “It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?”25:47–25:53
  • “This is not my favorite complexion product at all. In fact, it's one of my least favorites. I cannot stand this stuff”25:56–26:02
  • “It looks okay for about 3 seconds and then it'll start to like crease and not wear well throughout the day. I don't care for it. It makes me angry”26:07–26:11
  • Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
Lifter Full Coverage Serum Concealer
Fit Me Concealer
4.5Fit Me Concealer
Amanda ZAmanda Z128K subscribers
Instant Age Rewind Eraser Color Correcting Concealer
Instant Age Rewind Eraser Dark Circles Concealer
Brand note

Maybelline is the drugstore brand that consistently delivers on longevity and performance, especially in foundations and lip products. The Super Stay Lumi Matte Foundation is a clear anchor — a thin, lightweight formula that dries to a natural matte with a hint of luminosity, wears all day without getting crepey, and works across skin types from dry to oily. The Lifter Liner and Lifter Gloss are also frequently mentioned for their staying power and comfortable feel, though shade range complaints pop up for the liner.

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