- “I love this shade. It is truly a cool cool dark brown that actually matches my hair perfectly”4:51–4:59
- “This is a pretty pigmented formula though I find it easy to blend so that it doesn't look too heavy”5:08–5:14
- “Right away, I noticed how much hold this product provides”5:51–5:54
- “I do love this small applicator. I feel like it gives me enough precision while also being really easy to sweep color through, and I was able to achieve a very full and defined look”6:00–6:05
- “Throughout the day, I was really happy with the hold. I didn't have any rogue brow hairs going MIA from the rest of my brow. And I didn't experience any flaking at all”
- “When I rubbed them with my finger, as far as the smudge proof claims, the color did transfer. It did kind of blur the brow color”6:28–6:35
- “I don't know if I would actually consider this smudge proof”6:42–6:47
- “This product does not claim to be waterproof or sweatproof. And those are two things that I really look for in brow products”6:45–6:51
- Source: Testing new makeup under $20 all week - Aug 25, 2025
Milani
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Brand note
Milani is a drugstore brand that consistently delivers solid color cosmetics — especially bronzers and blushes — that creators compare favorably to high-end counterparts. The Cheek Kiss Cream Bronzer is a standout: a natural, almost matte finish that blends easily, lasts well, and works over both bare skin and powder. The Baked Bronzer and Baked Blush get more mixed reactions — the bronzer can read warm or orange on cooler skin tones, and the blush is sheer and buildable rather than punchy.
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