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@juicyjas reviewing Milani Keep It Full Plumping Lip Liner at 16:14 in a YouTube Shorts videoKeep It Full Plumping Lip Liner"This also has that plum brown tone in it."$11.99tati mentioning Milani Understatement Lip Liner at 10:04 in their YouTube videoUnderstatement Lip Liner"Can't beat this. Goes on smooth as glass."-avatarling mentioning Milani Color Statement Lipliner at 31:22 in their YouTube videoColor Statement Lipliner"I absolutely love this shade. It's a really warm sort of terracotta brown. Looks really good with the warmer lip shades I like to wear."$32.99

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Keep It Full Plumping Lip Liner
4.9Variant: Hot TamaleKeep It Full Plumping Lip Liner
juicyjasjuicyjas1.1M subscribers
4.9Variant: Hot TamaleKeep It Full Plumping Lip Liner
  • “My favorite shade out of the bunch cuz again, it's that brown, very rich tone with a little bit of red in there. Doesn't pull too warm. It's very intense. It's very rich”34:01–34:08
  • “It's super creamy, very pigmented, also very long-wearing”34:10–34:16
  • “This is plumping. So, you're going to get a little tingle in there. So, if that's not your vibe, you might want to skip out on this. It's not too much, but it definitely does plump”34:14–34:18
  • “Also pretty much transfer-proof. That's why I love these lip liners. They are so, so good”34:53–34:56
  • Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
juicyjasjuicyjas1.1M subscribers
4.6Variant: 140 Twice as SpiceKeep It Full Plumping Lip Liner
Lisa JLisa J369K subscribers
2.5Variant: Over the TopKeep It Full Plumping Lip Liner
  • “The formula glides on really easily without being overly creamy, which I like. I feel like super creamy lip liners just slip around too easily. So, I like that these felt a bit stiffer, but they stayed blendable”12:46–12:53
  • “They do dry down to more of a soft matte finish, but they don't feel dry”13:05–13:09
  • “When you apply these, it takes a minute, but you can definitely start to feel the chili extract and ginger root oil kick in. It doesn't hurt, but it's a soft sting”
  • “I think this formula helps smooth out my lip line similarly to what their plumping balms do for me, which automatically gives a bit of a plumper appearance”13:43–13:47
  • “By the third day that I was testing this liner, the sting had turned into more of a tickle. So, I didn't really know if I was getting that immediate plump anymore”14:11–14:17
  • “After eating lunch, the lip liner had both faded significantly and transferred to my chin, and it was also transferring onto my water bottle straw”14:31–14:35
  • “After eating I was only left with the outline and actually had a little bit of feathering on this day”14:45–14:51
  • “These didn't exactly blow me away. I don't know if I would spend $11 on them”14:55–14:59
  • Source: Testing new makeup under $20 all week - Aug 25, 2025
Slashed BeautySlashed Beauty127K subscribers
Understatement Lip Liner
Color Statement Lipliner
4.6Variant: 09 SpiceColor Statement Lipliner
  • “I absolutely love this shade. It's a really warm sort of terracotta brown. Looks really good with the warmer lip shades I like to wear”31:14–31:20
  • “This is a classic wooden lip pencil, so very blendable, creamy, no dragging at all”31:22–31:28
  • “I really like this for softly contouring the lips”31:28–31:32
  • “Super blendable. I can really easily diffuse it so that it looks like a nice soft natural contour”31:56–32:01
  • “As a wooden pencil, this doesn't set down. It's not going to become transferproof. But despite that, I still find it to be pretty longwearing”32:01–32:06
  • “Just a really solid, beautiful, affordable lip liner”32:30–32:34
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
Brand note

Milani is a drugstore brand that consistently delivers solid color cosmetics — especially bronzers and blushes — that creators compare favorably to high-end counterparts. The Cheek Kiss Cream Bronzer is a standout: a natural, almost matte finish that blends easily, lasts well, and works over both bare skin and powder. The Baked Bronzer and Baked Blush get more mixed reactions — the bronzer can read warm or orange on cooler skin tones, and the blush is sheer and buildable rather than punchy.

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