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Milani

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@mrsmelissam reviewing Milani Conceal & Perfect Blur Out Smoothing Base at 01:33 in a YouTube Shorts videoConceal + Perfect Blur Out Smoothing Primer"The texture on it is almost feels heavy when you pick it up, but you get it on your skin, you're going across your skin, and it feels like air."$17.50@magdalinejanet reviewing Milani No Pore Zone Mattifying Primer at 03:53 in a YouTube Shorts videoNo Pore Zone Mattifying Primer"We're going to use this pore filling primer to pore fill our pores in the center."$12.99@mrsmelissam reviewing Milani Skin Quench Hydrating Primer at 00:59 in a YouTube Shorts videoSkin Quench Hydrating Face Primer"This hydrates, but it perfects at the same time."$11.99

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Conceal + Perfect Blur Out Smoothing Primer
4.9Conceal + Perfect Blur Out Smoothing Primer
  • “The texture on it is almost feels heavy when you pick it up, but you get it on your skin, you're going across your skin, and it feels like air”1:25–1:33
  • “Not only does it feel like air, it feels very, very cooling on the skin”1:33–1:42
  • “This is a matte primer, so it's not going to leave your skin feeling dewy at all, but what I love about it is that even though it's matte, it doesn't dry me out”1:39–1:46
  • “I just find that it is the most perfecting primer that I have tried in a very long time”1:50–1:56
  • Source: Best drugstore makeup products of 2025 - Dec 30, 2025
MrsMelissaMMrsMelissaM170K subscribers
4.9Conceal + Perfect Blur Out Smoothing Primer
Andréa MatillanoAndréa Matillano362K subscribers
4.9Conceal + Perfect Blur Out Smoothing Primer
juicyjasjuicyjas1.1M subscribers
4.9Conceal + Perfect Blur Out Smoothing Primer
  • “It's affordable”
  • “It took the place of the glowish primer, my hooded beauty primer”5:42–5:47
  • “These are thicker primers which almost give a cooling sensation on the skin and also help fill in any pores, fine lines”5:45–5:52
  • “It just really provides a smooth, blurred canvas so that when you put your foundation on top, it just goes on more evenly and smoothly and doesn't settle into those problem areas”5:52–5:58
  • “My makeup just looks way better when I use this”6:02–6:08
  • “I can do a more dewy look like this and not be worried about my pores because I feel like my skin is just nice and smoothed out with this”6:07–6:11
  • Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
MakeupByCherylMakeupByCheryl190K subscribers
4.9Conceal + Perfect Blur Out Smoothing Primer
  • “I've talked about this like 100 times on my channel, but it's so good”2:53–2:58
  • “A little bit goes a long way”3:07–3:11
  • “This almost has like a whipped kind of airy feel”3:09–3:14
  • “It does leave your skin with more of like a natural leaning matte finish, but it's very, very moisturizing”3:16–3:22
  • “If you're someone who does have oily skin or combo skin, your skin will not get as oily throughout the day when you use this product”3:36–3:40
  • “This really does feel like a luxury product at the drugstore”3:42–3:48
  • “Nothing quite wears as well as this one”
  • “This one really is the perfect base for smoothing out the skin, creating a blurred finish, allowing your makeup to last really well throughout the day, but it doesn't have like that sticky texture that a lot of longwearing primers do”3:24–3:28
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.5Conceal + Perfect Blur Out Smoothing Primer
Kelly StrackKelly Strack1.1M subscribers
2.5Conceal + Perfect Blur Out Smoothing Primer
  • “The texture of this is so unique that I honestly have a hard time describing it”1:20–1:24
  • “I was surprised by how soft and silky this felt when I first touched and applied it”1:34–1:38
  • “It's like the whipped silkier more velvety version of a classic OG silicone primer”1:44–1:49
  • “It actually has great glide across my skin as I'm blending it in”2:05–2:09
  • “Makeup applies on top of it really nicely without issue, too”2:07–2:12
  • “When I first apply this, it does feel refreshing and have that cooling sensation that they described, but it does cause irritation for me, so it ends up just stinging and burning a bit that does eventually fade”2:10–2:14
  • “I have noticed that on days when I wear this, when I remove makeup and start applying my nighttime skin care, those skin care products really sting and burn for me, which is not something that I normally experience when I am not wearing this primer”2:22–2:29
  • “I just didn't feel like I was seeing much of a difference in terms of smoothing or blurring”2:46–2:50
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung827K subscribers
No Pore Zone Mattifying Primer
Skin Quench Hydrating Face Primer
Brand note

Milani is a drugstore brand that consistently delivers solid color cosmetics — especially bronzers and blushes — that creators compare favorably to high-end counterparts. The Cheek Kiss Cream Bronzer is a standout: a natural, almost matte finish that blends easily, lasts well, and works over both bare skin and powder. The Baked Bronzer and Baked Blush get more mixed reactions — the bronzer can read warm or orange on cooler skin tones, and the blush is sheer and buildable rather than punchy.

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