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@jamiepaige reviewing Milk Makeup Hydro Grip Gel Tint at 02:27 in a YouTube Shorts videoHydro Grip 12-Hour Hydrating Gel Skin Tint"If I had to rate my number one product of the entire year, I'm telling you right now, it's the Milk Makeup Hydro Grip Gel Tint because I don't really think I use any other foundation or any other skin tint as consistently as this one."$38.00@tamararenaye reviewing Milk Makeup Hydro Grip Hydrating Primer at 03:45 in a YouTube Shorts videoHydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide"I love this primer."$30.00@ilincaw reviewing Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain at 08:08 in a YouTube Shorts videoCooling Water Jelly Tint Lip + Cheek Blush Stain"It's a very interesting jelly formula."$24@ninaubhibeautyandfashion reviewing MILK Hydro Grip Gel Concealer at 03:00 in a YouTube Shorts videoHydro Grip 12HR Hydrating Gel Stick Concealer"I was using this while I was on my staycation, and I have to say I was really impressed."$29.00@thebeautybreakdown reviewing Milk Makeup Balmade Electrolyte Lip Balm at 28:33 in a YouTube Shorts videoBalmade Hydrating Tinted Lip Balm with Electrolytes"Probably my most worn lip gloss of the entire year is actually a lip balm. It's the Milk Makeup Balmade in the shade Workout specifically."$18.00@juicyjas reviewing Milk Makeup Odyssey Lip Oil Gloss at 08:21 in a YouTube Shorts videoOdyssey Lip Oil Gloss"I think are still one of the best in the game."$26.00@stephaniemarie reviewing Milk Makeup Blending Brush at 29:19 in a YouTube Shorts videoBuff Brush"I love the softness and density and the size for blending out foundation, bronzer, skin tints."$14Hydro Grip 12HR Dewy Setting Spray"That is another setting spray that I love so much as well."$38@clairekookoo reviewing Milk Kush Mascara at 22:54 in a YouTube Shorts videoKUSH High Roll Defining & Volumizing Tubing Mascara"That mascara is so horrible on me, but it works for so many people."$29.00@angelicanyqvist reviewing Milk Makeup Hydro Grip + Glow Illuminating Primer at 08:59 in a YouTube Shorts videoHydro Grip + Glow Illuminating Primer"This is the glowy primer for us. Me, I'm talking about me who wants to look glowy, but I don't want to be oily."$30.00j.uuuuudy mentioning Milk Makeup Pore Eclipse Matte Setting Spray at 18:10 in their YouTube videoPore Eclipse Matte Setting Spray"This is a setting spray I would not recommend."$38@kayla.ryan1 reviewing Milk Makeup RISE Lifting + Lengthening Mascara at 01:16 in a YouTube Shorts videoRISE Lifting + Lengthening Mascara"It keeps my lashes curled all day long it lengthens them a little bit."$28@dermangelo reviewing Milk Makeup Hydro Grip Hydrating Gel Concealer at 00:58 in a YouTube Shorts videoHydro Grip Hydrating Gel Concealer"I really like the skin tint from this line, so I figured I would try out the concealer too."$29@jooshica6178 reviewing Milk Makeup Contour Stick at 19:16 in a YouTube Shorts videoSculpt Stick Cream Contour Stick"The reason why I love this product is because of the shade. This shade toasted is just perfect for me."$24.00@stephaniemarie reviewing Milk Makeup Kush Big Hit Lifting and Volumizing Mascara at 24:13 in a YouTube Shorts videoKUSH Big Hit Volumizing Mascara"This does give really, really nice length and volume even with just one coat."$29.00Melatonin Overnight Lip Mask"I like to apply something that is hydrating for the lips. And this time I went with a Milk Makeup overnight lip mask."$22@haleykimaking reviewing Milk Makeup Lip + Cheek Cream Blush Stick at 26:30 in a YouTube Shorts videoLip + Cheek Cream Blush Stick"I used to love this cream blush because the sheer coverage and it doesn't have that strong color payoff. So it really works well for like everyday natural makeup look."$24Future Fluid Creamy Longwear Hydrating Concealer"Really, really love it."$30.00

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5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “If I had to rate my number one product of the entire year, I'm telling you right now, it's the Milk Makeup Hydro Grip Gel Tint because I don't really think I use any other foundation or any other skin tint as consistently as this one”2:15–2:22
  • “It's a light to medium coverage. It's hydrating. It has a little bit of a glow. It's a skin tint that truly always looks like skin”2:27–2:35
  • “It always makes my skin look better than it actually looks. It will always make it look more radiant”2:35–2:44
  • “Especially when I combine it with one of these. It is a dry skin girl's dream”2:46–2:51
  • “There were so many days in 2025 where my rosacea was flaring up. My skin was extra dry. I was just not feeling great about it. But as soon as I popped this stuff on, it completely transformed the way that my skin looked”2:48–2:56
  • “It gave me that like no makeup makeup perfected glowy skin”3:01–3:08
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
4.7Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “I personally love like a lighter coverage tint sort of foundation situation”5:41–5:49
  • “This tint perfect for me. I love the light coverage that it gives, but it does like even out my complexion like just enough”5:53–6:01
  • “I really like the finish that it gives my skin. It has like uh a small amount of glow, but nothing where I feel like I'm too shiny or too oily looking”6:01–6:09
  • “The texture is also really nice. It basically has like a lotiony texture. So, it's not too thin, it's not too thick. It's just really lovely”6:11–6:19
  • “I remember when I first applied this... it really felt like uh like it was kind of thick, but it's not thick at all. The consistency of this tint is not thick at all, but it had that kind of grippyiness to it”6:20–6:25
  • “I quickly realized that that grippyiness really helped the longevity of this tint. So it doesn't budge all day at least not on my skin”7:15–7:20
  • “It doesn't fade away and it also doesn't like sink into fine lines or start to look old as the day goes on”7:26–7:30
  • “I really really like this uh hydrogrip gel tint. It does such a good job as a base product, but I really like this formula. It's very, very interesting”
  • Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
4.5Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “The skin tint is Milk Makeup Hydro Grip Gel Tint and I wear the shade five”
  • “It actually has a really decent amount of coverage”4:13–4:16
  • “I feel like it's buildable to a medium, but it looks so beautiful and dewy and like you just applied skin care”4:13–4:25
  • “It gives you really gorgeous hydration throughout the day”
  • “I do get shiny in the T-zone, but I'm enjoying products with a little bit more hydration. This is that”4:32–4:37
  • “I would not recommend this if you have oily skin, but if you have normal to dry skin, I think you'll really enjoy this”4:37–4:47
  • “I find this applies really beautifully with fingers if you kind of melt it into the skin”4:47–4:51
  • “But I also really enjoy it with a brush”
  • Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025
3.5Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “It goes on very similar to the Hydro Grip primer”32:31–32:40
  • “I actually have grown an appreciation for them trying something different because there isn't a single skin tint in this entire makeup bag that is like this”32:57–33:02
  • “For those of you that reach out to me that have more oily skin, but you want a glow that isn't necessarily greasy, I think that this is actually going to lock onto your skin if you wear a little bit of powder with it”33:14–33:24
  • “For me, I felt like it kind of highlighted my texture”33:34–33:40
  • “A couple hours in, the kind of grippy wet look of it went away, and then I was like, 'This just looks like a good long-wear skin-like skin tint.'”33:42–33:49
  • “I wouldn't count it out though for oily skin at the end of the day because it really lasted and it looked very skin-like in the process”34:07–34:10
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
3.8Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
  • “I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face”1:52–1:57
  • “So, that's why I do prefer this one even though it is more expensive”2:03–2:09
  • “Coming in at $30. 1 oz of product coming in price per ounce, $30”1:40–1:45
  • “I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer”2:12–2:17
  • “the Milk Makeup comes in at $30 per ounce”
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
3.5Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
3.5Variant: Please (adaptive Pink)Cooling Water Jelly Tint Lip + Cheek Blush Stain
3Variant: BurstCooling Water Jelly Tint Lip + Cheek Blush Stain
4.2Variant: 8Hydro Grip 12HR Hydrating Gel Stick Concealer
1.5Variant: 8Hydro Grip 12HR Hydrating Gel Stick Concealer
  • “Every time I try to put this on my face it tries to escape from me. It just gathers up, it separates, it looks really thick and it just moves around”0:55–1:02
  • “Even if I set it with a ton of powder, it's just beyond hydrating that it just eats up that powder and creates kind of a paste and it just creates extra skin texture that I just don't have naturally”1:04–1:10
  • “When I wear this my skin looks worse, unfortunately”1:14–1:20
  • “It's just beyond too hydrating and thick that it just creases immediately and falls into fine lines like crazy”1:44–1:51
  • Source: Best and worst of latest makeup launches - Feb 25, 2026
4.9Variant: WorkoutBalmade Hydrating Tinted Lip Balm with Electrolytes
  • “Probably my most worn lip gloss of the entire year is actually a lip balm. It's the Milk Makeup Balmade in the shade Workout specifically”12:35–12:39
  • “All the shades in this line honestly all kind of look similar because it's quite sheer, but Workout was the one that I went to the most”12:42–12:47
  • “The smell of this is probably the best part. It smells exactly like watermelon”12:50–12:54
  • “It's one of those lip glosses that just makes your lips look like glass, but it's a lip balm. It's not sticky. What more can you want of a lip gloss?”12:54–12:57
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
1.5Balmade Hydrating Tinted Lip Balm with Electrolytes
4.8Variant: AdventureOdyssey Lip Oil Gloss
4.8Hydro Grip + Glow Illuminating Primer
  • “This is the glowy primer for us. Me, I'm talking about me who wants to look glowy, but I don't want to be oily”8:45–8:59
  • “This is the one when I want to be glowy cuz it grips onto your foundation. It doesn't make me look greasy”8:59–9:14
  • “But this is a glowy primer for every skin type because it is first and foremost a gripping primer, but it has the artificial glow to it”9:19–9:32
  • “I have been absolutely loving this one”9:41–9:43
  • Source: Best makeup releases of 2025 - Dec 11, 2025
4.7Variant: ToastedSculpt Stick Cream Contour Stick
4.2Variant: WerkLip + Cheek Cream Blush Stick
Brand note

Skin tints and primers with a tacky grip that actually lasts.

Milk Makeup's Hydro Grip skin tint is the standout here — a lightweight, hydrating base with light-to-medium coverage that creators say looks like skin and wears all day. The tacky primer is a close companion, but opinions on skin type split: several creators call the tint ideal for dry or normal skin, while a pro makeup artist and others warn it's not for oily skin or can highlight texture. The lip oils get a nod for being comfortable and non-sticky, but the brand's identity is really in that grippy, long-wear base category.

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