NYC

See reviews of these products

@itsjessicabraun reviewing Eva NYC 10-in-1 Primer at 12:55 in a YouTube Shorts video

Mane Magic 10-in-1 Primer"I love this stuff. Definitely would repurchase and it smells amazing, but I just put it on damp hair usually and makes my hair like super shiny and soft, too."$15.00

@bykristinastudio reviewing SGX NYC Do-It-All Texture Spray at 34:53 in a YouTube Shorts video

The Do-It-All 3-in-1 Dry Texture Spray"It smells very strong."$7.99

Browse more

Mane Magic 10-in-1 Primer

4.9

“I love this stuff. Definitely would repurchase and it smells amazing, but I just put it on damp hair usually and makes my hair like super shiny and soft, too”
Source: 75+ products I've used up: biggest empties ever, would I repurchase? - Jan 8, 2026

Taylor Wynn862K subscribers

4.5Variant: For Fine Hair

“I've grown to like the one for fine hair better than the original formula, just because it is kind of a more oily spray. And so, if you have any sorts of natural oils that tend to come through quickly, definitely get the fine hair one even if you don't have fine hair, because I think it's just slightly less heavy”12:28–12:35
“It is still really good, and it's a slightly more affordable option”12:55–12:58
Source: My all-time favorite hair care products I repurchase - Apr 20, 2026

Jessica Braun663K subscribers

The Do-It-All 3-in-1 Dry Texture Spray

“It smells very strong”34:46–34:48
“I think it has slightly less hold than what I wanted”34:53–34:58
“The scent was too strong for me to want to purchase this again”34:56–35:01
“It gave me a little bit of grit. If you have finer hair, this may be a good one for you, but my hair is quite heavy and I have a lot of it, so it didn't do enough for me, I think”35:04–35:10
Source: Everything I emptied the last three months - May 1, 2026

By Kristina Studio66K subscribers

Brand note

NYC is a drugstore brand that shows up most often for its Mane Magic 10-in-1 Primer, which creators say makes hair shiny and soft, though the formula can feel heavy on fine hair. The rest of the line gets mixed feedback: the dry texture spray has a strong scent and weak hold, and the vanilla lip mask smells chemically despite a texture that dupes a pricier option. Worth a try if you're on a budget, but don't expect consistency across the range.

Shop paths

Amazon Target Walmart CVS

Some links are affiliate links.