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NYC

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@itsjessicabraun reviewing Eva NYC 10-in-1 Primer at 12:55 in a YouTube Shorts videoMane Magic 10-in-1 Primer"I love this stuff. Definitely would repurchase and it smells amazing, but I just put it on damp hair usually and makes my hair like super shiny and soft, too."$15.00@bykristinastudio reviewing SGX NYC Do-It-All Texture Spray at 34:53 in a YouTube Shorts videoThe Do-It-All 3-in-1 Dry Texture Spray"It smells very strong."$7.99@thegarsowtwins reviewing Ava NYC Damage Defender Strength Treatment at 03:46 in a YouTube Shorts videoDamage Defender Strength Treatment"I was hoping this would be a substitute for my Living Proof um what is it? like the perfect hair day leave-in styling cream."-@mannymua733 reviewing NYC Vanilla Hydrating Lip Mask at 08:09 in a YouTube Shorts videoVanilla Hydrating Lip Mask"This one actually smells like vanilla, but it's not like a good vanilla, unfortunately. It's like a really chemically vanilla."-

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Mane Magic 10-in-1 Primer
4.5Variant: For Fine HairMane Magic 10-in-1 Primer
Jessica BraunJessica Braun663K subscribers
The Do-It-All 3-in-1 Dry Texture Spray
2The Do-It-All 3-in-1 Dry Texture Spray
By Kristina StudioBy Kristina Studio66K subscribers
Damage Defender Strength Treatment
1.5Damage Defender Strength Treatment
TheGarsowTwinsTheGarsowTwins15K subscribers
Vanilla Hydrating Lip Mask
3.5Vanilla Hydrating Lip Mask
  • “This one actually smells like vanilla, but it's not like a good vanilla, unfortunately. It's like a really chemically vanilla”8:03–8:07
  • “Texturally, this one actually feels quite similar to the Lanes one”8:09–8:15
  • “I think sensation wise and the way it looks is actually this is quite similar to the actual product they were trying to go for compared to a lot of these other ones where I'm like, 'Girl, it's not even the same.'”8:11–8:19
  • “But the smell isn't good. It's like a really manufactured vanilla”8:24–8:28
  • “This little NYC sleep mask I did feel was actually very similar to the Lanz consistency”15:27–15:33
  • “I don't think it's going to be as hydrating necessarily, but I do think that it was pretty darn good and it felt very, very, very similar”15:33–15:37
  • “The smell is not as amazing as the vanilla one from Lanesh, but for five bucks, a pretty good dupe”15:38–15:45
  • Source: I bought every viral Five Below makeup dupe - Nov 9, 2025
Manny MuaManny Mua4.8M subscribers
Brand note

NYC is a drugstore brand that shows up most often for its Mane Magic 10-in-1 Primer, which creators say makes hair shiny and soft, though the formula can feel heavy on fine hair. The rest of the line gets mixed feedback: the dry texture spray has a strong scent and weak hold, and the vanilla lip mask smells chemically despite a texture that dupes a pricier option. Worth a try if you're on a budget, but don't expect consistency across the range.

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