PHLUR

PHLUR is a fragrance brand that leans into body care — deodorants, body mists — with scents that feel personal and skin-like rather than perfumey. The Father Figure Eau de Parfum is the clearest anchor: a woody, figgy, musky scent that lasts and has become a signature for some. Trade-offs show up with the deodorant — it's a thin layer that works for light days but doesn't fully neutralize odor, so it's not for heavy activity.