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@vanitarattan reviewing Plum Retinol Serum 1% at 11:55 in a YouTube Shorts videoRetinol Serum 1%"There is no retinol in this product."-prakritisingh mentioning Plum BodyLovin' Hawaiian Rumba Deodorant Roll-On at 07:06 in their YouTube videoHawaiian Rumba Deodorant Roll-On"This one is actually going into my gym bag."-@vanitarattan reviewing Plum Mandarin and Vitamin C 15% Serum Glow Boost at 05:56 in a YouTube Shorts videoMandarin and Vitamin C 15% Serum Glow Boost"I like this. Well done."-@prakritisingh reviewing Plum 10% Vitamin C Barrier Boosting and Glow Serum at 01:53 in a YouTube Shorts video10% Vitamin C & Calendula Barrier Boosting + Glow Serum"It's super lightweight, absorbs fast, and leaves no stickiness behind."-@vanitarattan reviewing Plum Green Tea Pure Cleanser at 07:51 in a YouTube Shorts videoGreen Tea Pure Cleanser"They've used glycolic acid."-

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Retinol Serum 1%
1.5Retinol Serum 1%
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
Hawaiian Rumba Deodorant Roll-On
Mandarin and Vitamin C 15% Serum Glow Boost
2.5Mandarin and Vitamin C 15% Serum Glow Boost
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
10% Vitamin C & Calendula Barrier Boosting + Glow Serum
4.210% Vitamin C & Calendula Barrier Boosting + Glow Serum
  • “It's super lightweight, absorbs fast, and leaves no stickiness behind”1:48–1:53
  • “The consistency is like water”1:53–1:56
  • “It layers really well under sunscreen and makeup”
  • “I used this for 14 days, but I have to say that my skin felt very plump and glowy after the first use itself”2:06–2:14
  • “This has become such an easy daytime serum for me”2:14–2:18
  • “It has got 10% vitamin C to help with glow and fading dark spots”
  • “1% ceramide for maintaining a healthy skin barrier, which I feel is so underrated”1:32–1:36
  • “Having ceramides in here really helps reduce the risk of irritation and create a healthy skin barrier”1:26–1:32
  • Source: Affordable makeup dupes that perform like high-end - May 28, 2025
Prakriti SinghPrakriti Singh457K subscribers · Sponsored
Green Tea Pure Cleanser
Brand note

Plum is an Indian brand that's trying to do a lot — active serums, deodorants, cleansers — but the quality is uneven. The 10% Vitamin C & Calendula Barrier Boosting + Glow Serum is a standout: lightweight, beginner-friendly, and layers well under sunscreen. On the other hand, the Retinol Serum 1% has been called out for misleading labeling (no actual retinol), and the Green Tea Pure Cleanser combines chemical and physical exfoliants in a way that can irritate.