Plum

See reviews of these products

Retinol Serum 1%"There is no retinol in this product."-

@vanitarattan reviewing Plum Mandarin and Vitamin C 15% Serum Glow Boost at 05:56 in a YouTube Shorts video

Mandarin and Vitamin C 15% Serum Glow Boost"I like this. Well done."-

@prakritisingh reviewing Plum 10% Vitamin C Barrier Boosting and Glow Serum at 01:53 in a YouTube Shorts video

10% Vitamin C & Calendula Barrier Boosting + Glow Serum"It's super lightweight, absorbs fast, and leaves no stickiness behind."-

Browse more

Retinol Serum 1%

1.5

“There is no retinol in this product”11:55–11:59
“This is terrible”11:55–11:59
“This is false advertising”12:02–12:06
“Retinyl palmitate is the weakest form of vitamin A”12:24–12:26
“You absolutely cannot write 1% retinol serum when there's no retinol in the product”12:34–12:37
“This was one to avoid”12:39–12:41
“I'm very disappointed in that”12:41–12:42
Source: Best and worst anti-aging and anti-pigmentation serums on Nykaa - Sep 25, 2025

Dr. Vanita Rattan1.2M subscribers

Mandarin and Vitamin C 15% Serum Glow Boost

2.5

“I like this. Well done”5:14–5:14
“It is a light watery texture”5:56–5:56
“Absorbs easily into the skin”5:58–5:58
“Very very strong smell actually”6:01–6:02
“Mandarin peel extract and this can actually be quite irritating the skin”6:43–6:45
“I don't like the packaging”
“It is nave safe”
“I do like the price point, but there are better things on the market”7:36–7:39
Source: Best & worst brightening vitamin c serums on Nykaa - Sep 15, 2025

Dr. Vanita Rattan1.2M subscribers

10% Vitamin C & Calendula Barrier Boosting + Glow Serum

4.2

“It's super lightweight, absorbs fast, and leaves no stickiness behind”1:48–1:53
“The consistency is like water”1:53–1:56
“It layers really well under sunscreen and makeup”
“I used this for 14 days, but I have to say that my skin felt very plump and glowy after the first use itself”2:06–2:14
“This has become such an easy daytime serum for me”2:14–2:18
“It has got 10% vitamin C to help with glow and fading dark spots”
“1% ceramide for maintaining a healthy skin barrier, which I feel is so underrated”1:32–1:36
“Having ceramides in here really helps reduce the risk of irritation and create a healthy skin barrier”1:26–1:32
Source: Affordable makeup dupes that perform like high-end - May 28, 2025

Prakriti Singh457K subscribers · Sponsored

Brand note

Plum is an Indian brand that's trying to do a lot — active serums, deodorants, cleansers — but the quality is uneven. The 10% Vitamin C & Calendula Barrier Boosting + Glow Serum is a standout: lightweight, beginner-friendly, and layers well under sunscreen. On the other hand, the Retinol Serum 1% has been called out for misleading labeling (no actual retinol), and the Green Tea Pure Cleanser combines chemical and physical exfoliants in a way that can irritate.