- “They've used glycolic acid”7:44–7:45
- “They added a physical exfoliator into this with cellulose beads”7:51–7:57
- “This is going to lead to irritation of the skin”8:04–8:06
- “It's not a pore cleanser”
- “I wouldn't recommend it over a long period of time”8:30–8:32
- “This is just very confusing and again, I would say avoid”8:36–8:40
- Source: Best & worst Nykaa face washes - Sep 4, 2025
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Brand note
Plum is an Indian brand that's trying to do a lot — active serums, deodorants, cleansers — but the quality is uneven. The 10% Vitamin C & Calendula Barrier Boosting + Glow Serum is a standout: lightweight, beginner-friendly, and layers well under sunscreen. On the other hand, the Retinol Serum 1% has been called out for misleading labeling (no actual retinol), and the Green Tea Pure Cleanser combines chemical and physical exfoliants in a way that can irritate.
