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Brand note

Plum is an Indian brand that's trying to do a lot — active serums, deodorants, cleansers — but the quality is uneven. The 10% Vitamin C & Calendula Barrier Boosting + Glow Serum is a standout: lightweight, beginner-friendly, and layers well under sunscreen. On the other hand, the Retinol Serum 1% has been called out for misleading labeling (no actual retinol), and the Green Tea Pure Cleanser combines chemical and physical exfoliants in a way that can irritate.