- “Nothing beats it”
- “I've tried so many... and this is still just the best”17:30–17:36
- “It holds the lashes up. It doesn't look too shiny. It lasts all day. It has a great brush. It's perfect”17:33–17:39
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
Rare Beauty
See reviews of these products
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel"Nothing beats it."$21.00
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel"One of the best brow gels out there is the Rare Beauty."$21.00
Brow Harmony Precision Eyebrow Pencil"Really love the shape and the tininess of this brow pencil. It's really, really small."$19.00Browse more
- “It locks down the brow hairs without getting any sort of gunk on your brows. It doesn't make anything on your skin above your brows either. It's really good at locking things down”18:55–19:02
- “It is the best brow gel there is”19:13–19:17
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
- “The Rare Beauty Flexible Lifting Gel continues to be my favorite brow gel of all time”14:48–14:52
- “It has an amazing hold, lasts all day, but it doesn't feel crunchy”15:25–15:30
- “This doesn't have any of that residue or flakiness. It's just the perfect everyday brow gel”15:35–15:38
- Source: Best products of the year 2025 favorites - Jan 5, 2026
- “The Rare Beauty brow gel is even better than my Benefit. It holds my brows more, and I like to put it down first just to create the shape for my brow”21:43–21:51
- Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
- “Whether you have extremely thin or extremely coarse brow hairs, this will hold your brows down”10:00–10:07
- “It's the best brow gel that I've found”10:07–10:12
- “I heard great things about it from so many different people before I actually started using it”10:09–10:16
- Source: My favorite makeup tips and products of 2025 - Jan 27, 2025
- “This is so good. Again, a product I took forever to try. I just recently started trying this within the past like six months. I love it”37:35–37:41
- “It's a clear brow gel”
- “I like this because I can literally just brush my brows, keep them in place all day. It does not budge. It is so strong hold, and you do not get any of those white flaky bits”38:22–38:28
- “This is like next best thing to the Anastasia Brow Freeze that came in the pot, not the one in the brush”38:48–38:54
- “I love this brow gel”
- Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
- “This is my go-to high-end brow gel”4:45–4:49
- “This is failproof for me”4:48–4:52
- “It's going to be that liquid wax texture, so it's not ever going to actually dry down and get crunchy or flaky”4:50–4:57
- “It's one of the only brow gels that actually keeps them up”5:02–5:07
- “I can put this into my brows and kind of shape them where I want them to be, leave them to dry for a couple of minutes, and then I can go in with a brow pencil after applying it”5:28–5:34
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
- “It's one of the best longwear brow gel, especially now that the weather's getting warmer”32:53–32:57
- “This actually will keep the peskiest, crazy, wiry brows in place”32:57–33:06
- “It's better for hot weather than the Kosis. I will give it that”33:20–33:23
- “It's just such a good brow gel”33:40–33:44
- Source: Full Aussie Girl Glam Look & Sephora Sale Haul - May 3, 2026
- “This is such a good one”17:46–17:49
- “It's the perfect middle between like a proper brow gel and a pomade”17:48–17:53
- “It's a really nice formula”17:53–17:56
- Source: Best makeup of 2025 - Dec 16, 2025
- “That brow gel is probably one of the easiest brow gels to work with”32:18–32:22
- “I'd say it's like this one of the safest brow gels you could use”32:19–32:25
- “It never gets gunky or like flaky and kind of gross”32:23–32:30
- “The Rare Beauty is pretty much un-mess-up-able”32:31–32:36
- “Totally with it”
- “It's not as strong of a hold”
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “This is perfect for that natural holding type of look”29:25–29:35
- “It's very natural and it's not create that waxy type of look”29:53–30:00
- Source: Best of beauty 2025: Skincare and makeup - Dec 13, 2025
- “A clear laminating formula with great hold and lift, even approved by Gracie Abrams' expressive brows”2:48–2:53
- “A quick pass through, no repeated strokes, just to help avoid any crunchy, peachy bits on my dark brown brows”2:53–3:00
- Source: Sephora sale picks for a fresh spring makeup bag - Apr 14, 2026
- “I like this one because I prefer more waxy-type formulas when it comes to eyebrow products just because I feel like they cling on to all of the brow hairs a little bit better and it just gives you fuller-looking eyebrows”3:04–3:09
- “Although this is called a gel, I definitely feel like it's a bit of a hybrid between a gel and a wax”3:26–3:31
- “You'll get hold all day”
- “It's clear, which is always going to be my preference on the eyebrows cuz I don't have enough eyebrows to tint”3:40–3:46
- “Doesn't feel sticky, doesn't feel tacky, won't leave your eyebrows feeling crunchy”3:50–3:54
- “It's a really great brow gel”3:54–3:57
- Source: Products I'd repurchase if I lost all my makeup - Apr 13, 2026
- “I really like this, but I will say sometimes if you do too much or when it gets to the bottom, it can look a little bit flaky or kind of as if it looks like you have a white cast. That's the only thing”3:27–3:35
- “This gives a really nice hold though”3:42–3:48
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
- “Colourpop has an amazing dupe for this. I just showed it in a dupes video, actually. And it's one of those dupes that's just as good as the original”1:25–1:29
- Source: Full face of nothing new makeup I already own and love - May 23, 2026
- “I personally give it like a little press because I want those brow hairs to stay into place”4:12–4:16
- Source: My current makeup routine in depth tutorial - Jul 2, 2025
- “She wanted to create something that was going to be like a lamination gel, like her version of lamination gel”25:20–25:23
- “I used this the other day um just on clean skin. Now, I wasn't wearing any makeup. I was just wearing like sunscreen, you know, my typical skin care and it seemed to do a very nice job”
- “It does look like it's fallen a bit. It's not horrible, but it does look like it's fallen”32:44–32:48
- “One of the things that I did notice when I used it on no makeup the other day was that it felt very soft. It's not like a crusty or anything”32:51–32:55
- “I just feel like the more flexible formulas, they just don't hold when you have like product in them”32:58–33:04
- “If you're someone who uses a lot of product other than just the brow gel, like if you just want to fluff up your brows and you're not using anything else, like a pencil or a powder or a pen, then maybe it'd be good for you”
- “I'm going to continue using the brow gel and we'll see where it goes”39:03–39:11
- Source: Rare Beauty new neutral eyeshadow palette review - Mar 15, 2026
- “One of the best brow gels out there is the Rare Beauty”3:13–3:19
- “I love the brush on this”3:16–3:19
- “I do really love this, and I would consider picking this up during the sale again”3:43–3:46
- Source: Product empties holy grails and fails - Mar 12, 2026
- “I've seen so many people say that the Rare Beauty Brow Gel is their favorite brow gel ever. It keeps their brows stuck up, like it's got a super strong hold”11:52–11:55
- “Really like both of them separately”12:09–12:12
- “I actually think the Rare Beauty side is dropped even more”12:16–12:20
- “I actually think the Rare Beauty brow thing has dropped more than the L'Oreal”11:54–11:58
- Source: Testing more affordable makeup dupes with wear test - Aug 10, 2025
- “I can never be without this”
- “I just opened a new tube and it's perfection”
- “My favorite brow gel”
- Source: Empties January '26 | Products we've used up! - Jan 19, 2026
- “Really love the shape and the tininess of this brow pencil. It's really, really small”14:56–15:09
- “It's really creamy and easy to use. It's easy to fill in your brows, draw in those tiny little brow hairs, and really just beef up your brows if you're a little bit brow challenged”15:10–15:15
- Source: Spring Sephora Sale 2026: Best Makeup for Mature Skin - Apr 10, 2026
Brand note
Rare Beauty is a color-first brand that leans into high-impact payoff and performance, especially in its blushes and brow gel. The Soft Pinch Liquid Blush is famously pigmented — a tiny dot goes a long way, and it wears all day — but it has a learning curve and can feel overpriced per ounce. The Brow Harmony gel is a standout for strong, non-flaky hold that works on a range of brow types, though it can look a little white or flaky if over-applied. This is a brand for people who want noticeable, long-wearing color and don't mind a bit of technique.
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