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4.9Variant: BeamPositive Light Luminizing Lip Gloss
  • “These glosses are beautiful. They feel like a balm on the lips. They're very glass-like and beautiful”22:24–22:31
  • “They feel very nourishing on the lips. They're not heavy. They're not gritty, but they have a beautiful shimmer to them”22:31–22:41
  • “This formula amazing. Best lip formula that Rare has ever done. I 100% recommend them”22:53–23:04
  • “They feel wonderful. They have a nice longevity. They just look and wear beautiful. And I have nothing but good things to say about this”23:05–23:10
  • Source: Best makeup releases of 2025 - Dec 11, 2025
4.9Variant: Glimmer and SparkPositive Light Luminizing Lip Gloss
  • “The Rare Beauty ones are stunning glosses. They're such a nice texture and they smell amazing and they have tiny little sparkles in them”41:25–41:32
  • “The Rare Beauty lip glosses are just the most. Okay, first of all, they smell amazing. They smell like strawberry sweets. They're so hydrating. They've got beautiful little sparkles in, and they're not sticky at all. They are one of the nicest lip gloss formulas I think I've actually tried”41:25–41:29
  • Source: Best makeup of 2025 - Jan 22, 2026
4.8Variant: GlimmerPositive Light Luminizing Lip Gloss
4.8Variant: DazzlePositive Light Luminizing Lip Gloss
4.8Variant: SparkPositive Light Luminizing Lip Gloss
4.8Variant: GlimmerPositive Light Luminizing Lip Gloss
2Soft Pinch Tinted Lip Oil
4.9Soft Pinch Lip Oil Stick
  • “My gosh, are these good. They're only $25. The shades are exceptional. This is incredibly hydrating and it stains your lips”26:10–26:15
  • “I wore this to work the other day. I put it on around 9:30, 10. It was 2:00. I had eaten a little bit, drank some coffee. The stain was still somewhat there”26:22–26:25
  • “These are so incredibly good. So easy to apply. I love these. I just tried them a few days ago, but I know they're already going to be a favorite for the whole year”26:25–26:33
  • Source: Best Makeup of 2026 So Far - Jul 18, 2026
2.5Variant: MuseSoft Pinch Lip Oil Stick
  • “It's a really, really nice shade. Just like a nice mauve shade”7:42–7:50
  • “It definitely has the pigmentation of a lipstick. Very, very heavy on the pigment”8:15–8:20
  • “It is incredibly thin on the lips”8:25–8:30
  • “This doesn't have a lot of cushion to it”8:34–8:38
  • “For me personally, this is just really lacking the cushion. It's lacking that fill in the lines of the lips kind of feel, fell a little bit flat to me”8:47–8:54
  • “I also don't really enjoy applicators like this”9:00–9:07
  • “I felt kind of disappointed by this launch. I won't lie to you guys”9:14–9:19
  • “The Rare Beauty has a very light fruit scent”
  • Source: Best Drugstore Dupes for High-End Makeup - Jul 20, 2026
Brand note

Rare Beauty is a color-first brand that leans into high-impact payoff and performance, especially in its blushes and brow gel. The Soft Pinch Liquid Blush is famously pigmented — a tiny dot goes a long way, and it wears all day — but it has a learning curve and can feel overpriced per ounce. The Brow Harmony gel is a standout for strong, non-flaky hold that works on a range of brow types, though it can look a little white or flaky if over-applied. This is a brand for people who want noticeable, long-wearing color and don't mind a bit of technique.

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