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Brand note

Shu Uemura is best known for its cleansing oils, particularly the Ultime8 Sublime Beauty Cleansing Oil, which creators describe as lightweight and watery — a good pick if you dislike the heavy or sticky feel of other oils. It removes makeup well without irritation, though one creator found it didn't improve pores enough to justify the price. The hair line, built around camellia seed oil, gets praise for being lightweight yet hydrating, especially for low-porosity hair. The brand's eyelash curler also has a loyal following.

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