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beautywithin mentioning Wake Make Wake Make Natural Hard Brow Pencil at 09:25 in their YouTube video
Aug 2025
"I went into Olive Young, saw Wake Make, like the little section, and had never seen the brand before and I was like, 'Oh, maybe I'll try something from them.' Went back to the hotel, used it the next day, and I was like, 'Oh my god, this is so good.' So, I went back and bought another one."
Beauty WithinBeauty Withinbeauty content creator / 2.7M subscribers / 13yr on YouTube
Brand note

K-beauty eyeshadow palettes with pigmented, versatile shades.

WAKEMAKE is a Korean brand that gets talked about most for its Soft Blurring Eye Palette, which has a mix of lighter and darker shades that can double as blush or liner. The formula is pigmented and pretty, but it's also powdery with fallout, and the payoff can be underwhelming depending on the shade. It's not a universal hit — one creator found the colors too bright or pale for her personal coloring and said it wasn't worth the money. The Natural Hard Brow Pencil also gets a strong nod for its natural, easy-to-apply formula that works well for heavy-handed users.

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