
- “Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results”▶ 2:00
- “I would say that Elf is maybe just a little bit more watery while Color Wow has maybe the littlest bit more slip, but it's not a big difference at all”▶ 5:44
- “I just don't think that there's a drastic difference. I think both add really great shine and do a nice job of making my hair smooth and sleek”▶ 6:21
- “I did notice that my brush would catch and snag a little bit more with that in and my hair felt a little less soft and smooth than Color Wow”▶ 7:15
- “I feel like Elf actually looks a little bit better here. It just looks a little less frazzled”▶ 8:38
- “Elf held up really well in high humidity despite its much lower price”▶ 9:13
- “Technically, if we're being technical and really being nitty-gritty about which one I think feels better, looks better, gives me better results overall, I do think that Color Wow wins but not by a ton”▶ 9:17
- “Is there enough of a difference to where I feel like I have to spend $30 versus $9 to get these kinds of results? No”▶ 9:27
- “Is Elf Humidity Hero an exact dupe of Color Wow Dream Coat? No. Is it a good option for $9? Yes. Am I going to repurchase it now that I'm done testing it? No”
Color Wow$27.99- “Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results”▶ 2:00
- “I do think Color Wow looks a little shinier and sleeker, but the difference is not drastic is what my point is”▶ 6:32
- “I think that Color Wow just felt a little softer and smoother and it was easier to brush through my hair with that in than it was with Elf”▶ 7:03
- “Technically, if we're being technical and really being nitty-gritty about which one I think feels better, looks better, gives me better results overall, I do think that Color Wow wins but not by a ton”▶ 9:17
L'Oreal Paris$12.99- “I personally like L'Oreal Paris Iron Sleek better. I feel like it makes my hair softer and smoother. It detangles better. It also has confirmed 450° of heat protection versus unknown and lasts for up to five washes versus three to four with Color Wow and unknown with Elf”▶ 9:41
- “I love the smell of L'Oreal Paris Iron Sleek”▶ 10:07

- “Elf is thicker and balmier and more slick. I would not describe Elf as lightweight or whipped at all”▶ 12:53
- “I think that they both do a nice job of making my hair look smooth and sleek”▶ 13:17
- “With Elf, I feel like it almost dulls my shine a little”▶ 15:28
- “Elf isn't not smooth, it just it doesn't feel as smooth as Day, and it definitely increases friction while brushing a little bit”
- “Where I think that Elf out-performs Day and does a better job for me is with curl definition and style hold”
- “Is Elf an exact dupe of Day? Definitely not. Do they have some of the same benefits? Yes, but are there enough similarities for me to feel like I can say that Elf is close enough to being a dupe? No”
- “I do feel like this is a solid option for $9, but because I like that one so much more, and that is really why I would have reached for a styling cream, I would stick with Nexxus over this, and I won't be repurchasing this”▶ 15:47
dae$30.00- “Day is very soft, silky, and lightweight. It feels kind of whipped to me. It has a really nice texture”▶ 12:43
- “I personally feel that Day just has better spreadability. Like the way it glides in my hair is just a little bit more seamless and effortless than with Elf”▶ 12:59
- “I prefer the way that Day looks because I notice a bit of extra shine that I get with it”▶ 13:26
- “I also prefer the way that Day feels. It's just softer, smoother, and more weightless in my hair”
- “I don't really notice either of those things with Day at all. I don't think that it makes my curls more defined. It doesn't make my curls last longer”▶ 14:34

- “That is the best styling cream I've ever tried for that purpose. Like the way that just defines my curls, makes them last so much longer. It is so, so impressive”▶ 14:46

- “The Elf oil looks like it's a bit thicker when you dispense it, but it's something that has more of that chew just like silicone-like slip feel to it. It's very slickery and slippery. But it doesn't feel greasy to me like an actual oil”▶ 20:10
- “It takes less of that Olaplex oil to make my hair look greasy and stringy and weigh it down than it does that Elf oil”
- “Elf just feels lighter in my hair but still gives me all those benefits that I'm looking for”
- “I think visually, I don't really see a difference in terms of smoothing or adding shine. They both do a really nice job”
- “Elf comes out on top for me and is something that I definitely prefer”▶ 20:12
- “If you are looking for something that is cheaper than high-end options, then Elf is definitely a really nice $10 hair oil that smells incredible”▶ 22:42
Olaplex$30- “The Olaplex oil is thinner and more fluid, but not necessarily more lightweight. I actually find that it feels a little bit greasy”▶ 21:17
- “It takes less of that Olaplex oil to make my hair look greasy and stringy and weigh it down than it does that Elf oil”▶ 21:30
- “I think visually, I don't really see a difference in terms of smoothing or adding shine. They both do a really nice job”▶ 22:02
- “It doesn't have the repair ingredient and if that is the main reason why you buy this Olaplex oil, Elf is not going to be an alternative for you”▶ 22:25


- “It cleans a lot better. It feels a lot lighter in my hair. And honestly, for a shampoo that is supposed to be moisturizing, it does a really nice job of cleaning without leaving any sort of heavy conditioning residue behind”▶ 30:26
- “I like the shampoo. I had no issues with it. It just doesn't do anything for me that my other favorites don't already do for me to feel like, oh, I need to keep buying this shampoo only”▶ 32:53

- “The Elf Conditioner is thicker and creamier than Moroccan Oil, but for a cream, it's one that is definitely on the lightweight side”▶ 31:26
- “This does give me better slip while in the shower, but after I don't feel like I love my results much more”▶ 31:33
- “This just does not condition as well as those”▶ 31:45
- “I have to use a thicker, creamier leave-in spray with this. Otherwise, if I do something lightweight and liquidy like Pantene Miracle Rescue, TRESemme Keratin Smooth, TRESemme Heat Tamer, I do not like how my hair feels afterwards”▶ 31:49
- “I just I never love how my hair feels with this”▶ 31:59
- “I DID NOT LIKE THE CONDITIONER EITHER. It made my ears really, really tangled”▶ 35:23
Moroccanoil$26
Moroccanoil$26.00- “The Moroccanoil Conditioner feels very soft and creamy, but at the same time really lightweight”▶ 30:46
- “I definitely felt myself needing more slip in the shower. I could just tell it was not helping to detangle and separate my hair as much as I needed to in order to apply it evenly”▶ 31:03
- “I was not surprised that my hair did feel just more dry and tangled than normal after using this set”▶ 31:11

- no stillOGX$9.99
- “Something like the OGX coconut or argan oils are going to be quite a bit thicker than Elf, but the mists are definitely lighter and are also a better deal”

- no still
- “If I do something lightweight and liquidy like Pantene Miracle Rescue, TRESemmé Keratin Smooth, TRESemmé Heat Tamer, I do not like how my hair feels afterwards”
- no stillTresemmé$8.99
- “If I do something lightweight and liquidy like Pantene Miracle Rescue, TRESemmé Keratin Smooth, TRESemmé Heat Tamer, I do not like how my hair feels afterwards”

L'Oreal Paris$8.99- “L'Oreal Clarify, Pantene Sheer Volume, Garnier Pure Clean, all of those are more slippy than Elf”▶ 29:01


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