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@laura.lavigne reviewing Olaplex Bonding Oil at 28:01 in a YouTube Shorts videoNo. 7 Bonding Oil"I actually love this."$30@abbeyyung reviewing Olaplex No 3 Plus Complete Repair Treatment at 35:58 in a YouTube Shorts videoNo.3PLUS Complete Bond Repair Pre-Shampoo Hair Treatment"The level of inner repair that this new treatment provides is the same. It's just that it's now also conditioning."$34@rudiberry reviewing Olaplex N°5 Bond Maintenance Conditioner at 16:01 in a YouTube Shorts videoNº.4 BOND MAINTENANCE® SHAMPOO and Nº.5 BOND MAINTENANCE® CONDITIONER"This has 33.8 oz of product in it... It's as big as your freaking head."-@estherdaze reviewing Olaplex No. 4C Bond Maintenance Clarifying Shampoo at 08:07 in a YouTube Shorts videoNo.4C Bond Maintenance Clarifying Shampoo"I've heard so many good things about this but I've also heard not so good things as well such as is hair loss but the good reviews seem to outnumber the bad so I thought I'll try it out."$34estherdaze mentioning Olaplex Volumizing Blow Dry Mist at 05:28 in their YouTube videoVolumizing Blow Dry Mist"This is one of my favorite volumizers especially when my hair is nice and short."$32@estherdaze reviewing Olaplex No. 5 Bond Maintenance Conditioner at 08:24 in a YouTube Shorts videoNo. 5 Bond Maintenance Conditioner"Between both of these, my hair is feeling so soft, so healthy, and I love the fact that they are color safe, protein-free because the girls often conflate bond maintenance with protein and those two are not mutually exclusive, mama."$34@simonenicole reviewing Olaplex No. 4 Bond Maintenance Shampoo at 08:30 in a YouTube Shorts videoNo. 4 Bond Maintenance Shampoo"What I love about this shampoo is that I can get a very clean feeling without my hair feeling stripped, my scalp feeling clean and refreshed is absolutely priority and the number four shampoo is going to deliver every time."$32.99@kellystrack reviewing Olaplex Rich Hydration Mask at 05:01 in a YouTube Shorts videoRich Hydration Mask"This rich hydration mask from Olaplex. Oh my goodness."$44.00andreamatillano mentioning Olaplex Number 4 Clean Volume Detox Dry Shampoo at 04:44 in their YouTube videoNo.4D Clean Volume Weightless Oil-Absorption Detox Dry Shampoo"There's not really anything memorable that stands out about it, good or bad, which automatically tells me like it is something that I do not need to repurchase."$30.00@thegarsowtwins reviewing Olaplex No. 6 Bond Smoother at 15:30 in a YouTube Shorts videoNo. 6 Bond Smoother"I used to use this for like four years straight."$32@laura.lavigne reviewing Olaplex Hair Oil at 18:41 in a YouTube Shorts videoNo.7 Bonding Hair Oil"I forgot how much I love this."$30@simonenicole reviewing Olllex Lash Growth Serum at 02:36 in a YouTube Shorts videoLashbond Building Serum"Olllex unexpectedly makes excellent lash growth and brow growth serums."$39.99@abbeyyung reviewing Olaplex Weightless Nourishing Mask at 32:28 in a YouTube Shorts videoWeightless Nourishing Mask"I was very surprised by how thick this is for a hair mask that is specifically formulated for fine to medium hair and specifically called a weightless mask."$30.00@bykaylalove reviewing Olaplex No. 3 at 23:28 in a YouTube Shorts videoNo. 3 Hair Perfector"Olaplex number three is incredible for this, one of the best products out there."$30@estherdaze reviewing Olaplex No. 4C Bond Maintenance Clarifying Shampoo & No. 5 Bond Maintenance Conditioner Duo at 08:47 in a YouTube Shorts videoNo.4C Bond Maintenance Clarifying Shampoo & No.5 Bond Maintenance Conditioner Duo"These are also color safe."$34alexandraanele mentioning Olaplex Purple Shampoo at 27:53 in their YouTube videoNo.4P Blonde Enhancer Toning Shampoo"Hands down best purple shampoo in the entire world."$34

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No. 7 Bonding Oil
4.4No. 7 Bonding Oil
Simone NicoleSimone Nicole580K subscribers
4No. 7 Bonding Oil
Moriah RobinsonMoriah Robinson77K subscribers
2.5No. 7 Bonding Oil
  • “The Olaplex oil is thinner and more fluid, but not necessarily more lightweight. I actually find that it feels a little bit greasy”21:17–21:20
  • “It takes less of that Olaplex oil to make my hair look greasy and stringy and weigh it down than it does that Elf oil”21:30–21:34
  • “I think visually, I don't really see a difference in terms of smoothing or adding shine. They both do a really nice job”22:02–22:07
  • “It doesn't have the repair ingredient and if that is the main reason why you buy this Olaplex oil, Elf is not going to be an alternative for you”22:25–22:31
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
Abbey YungAbbey Yung840K subscribers
No.3PLUS Complete Bond Repair Pre-Shampoo Hair Treatment
4.8No.3PLUS Complete Bond Repair Pre-Shampoo Hair Treatment
  • “The level of inner repair that this new treatment provides is the same. It's just that it's now also conditioning”34:59–35:05
  • “I actually really like how this makes my hair feel. I've already gone through a full one of these and then this one I'm like halfway through. It makes my hair feel really nice. It's not too thick and heavy for me personally, so it doesn't weigh my hair down”35:58–36:03
  • “I really like that you only have to leave this in your hair for 3 minutes”36:10–36:15
  • “I feel like this is a nice upgrade for those that do want to repair and condition their hair all at once”36:41–36:47
  • Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
Abbey YungAbbey Yung840K subscribers
4.5No.3PLUS Complete Bond Repair Pre-Shampoo Hair Treatment
  • “They basically reformulated the number three. And the difference with this is that you don't have to use it on clean hair”8:36–8:41
  • “I think that they probably heard that feedback and they got in the labs and they did something for the girls that that isn't realistic for it. And I love that for us”9:02–9:05
  • “This Olaplex mask is more on the expensive side”10:36–10:41
  • “The technology behind it seems to be really promising, especially the campaigns that they did with different creators to literally show the difference between hair treated with this product versus not and how much more strengthened it is after using this product. So, I was sold after seeing those types of videos”11:11–11:19
  • Source: High maintenance hair care routine for thick & healthy hair - Jun 10, 2026
Simone NicoleSimone Nicole580K subscribers
4.2No.3PLUS Complete Bond Repair Pre-Shampoo Hair Treatment
Chlöe Swift StylistChlöe Swift Stylist164K subscribers
Nº.4 BOND MAINTENANCE® SHAMPOO and Nº.5 BOND MAINTENANCE® CONDITIONER
No.4C Bond Maintenance Clarifying Shampoo
Volumizing Blow Dry Mist
4.5Volumizing Blow Dry Mist
  • “This is one of my favorite volumizers especially when my hair is nice and short”7:44–7:49
  • “It's also got a built-in heat protection which is amazing”7:53–7:56
  • “This is just like a very very gentle lift. It's not heavy. It doesn't weigh the hair down like a lot of like mousses can”8:32–8:35
  • “If you have really fine hair and you're looking for something that's going to help protect your hair from heat and humidity and also give it that boost of volume, this is so good”8:48–8:51
  • Source: Empties review: skincare and haircare products - Jan 20, 2026
Alexandra AneleAlexandra Anele1.4M subscribers
No. 5 Bond Maintenance Conditioner
4.4No. 5 Bond Maintenance Conditioner
  • “Between both of these, my hair is feeling so soft, so healthy, and I love the fact that they are color safe, protein-free because the girls often conflate bond maintenance with protein and those two are not mutually exclusive, mama”8:37–8:47
  • “It's so concentrated that a little really does go a long way, which me and my curls absolutely love”8:55–9:00
  • “The Olaplex shampoo and conditioner lives up to the hype. I have been using it for years”27:18–27:22
  • “The only reason it's not making it to worth every penny is because it is a pretty penny”27:22–27:28
  • Source: Testing viral hair products to see which are worth it - Jul 24, 2026
Simone NicoleSimone Nicole580K subscribers
No. 4 Bond Maintenance Shampoo
4.5No. 4 Bond Maintenance Shampoo
  • “What I love about this shampoo is that I can get a very clean feeling without my hair feeling stripped, my scalp feeling clean and refreshed is absolutely priority and the number four shampoo is going to deliver every time”8:00–8:07
  • “Olaplex will strengthen your hair to help prevent the damage before it ever even happens”8:30–8:34
  • “The Olaplex shampoo and conditioner lives up to the hype. I have been using it for years”27:18–27:22
  • “The only reason it's not making it to worth every penny is because it is a pretty penny”27:22–27:28
  • “I don't think I've tried a single Olaplex product that I didn't thoroughly enjoy”27:33–27:37
  • Source: Testing viral hair products to see which are worth it - Jul 24, 2026
Simone NicoleSimone Nicole580K subscribers
4.2No. 4 Bond Maintenance Shampoo
Beauty WithinBeauty Within2.7M subscribers
Rich Hydration Mask
4.9Rich Hydration Mask
  • “This rich hydration mask from Olaplex. Oh my goodness”
  • “My hair was looking dried and fried honestly and I've been trying so hard to hydrate my hair get the glow back”4:51–4:56
  • “I left it on my hair for like not even that long. I literally just like shaved my legs. It was like maybe 3 or 5 minutes max”5:01–5:06
  • “My hair was so soft and looked so hydrated and shiny”5:12–5:17
  • “This was the first time that I literally was like, 'Wo!' from a product in a while”5:29–5:34
  • “This really, really amped it up to the next level. I was like, 'Dang, this is really, really good.'”5:37–5:42
  • Source: Must-have beauty and skincare products for 2026 - Jan 21, 2026
Kelly StrackKelly Strack1.1M subscribers
No.4D Clean Volume Weightless Oil-Absorption Detox Dry Shampoo
2.5No.4D Clean Volume Weightless Oil-Absorption Detox Dry Shampoo
Andréa MatillanoAndréa Matillano362K subscribers
1.5No.4D Clean Volume Weightless Oil-Absorption Detox Dry Shampoo
  • “I remember the feeling of it's not worth it”
  • “It feels so heavy on the hair. Like it feels very very heavy”5:46–5:52
  • “The hair I can feel like the hair at my root sticking together”5:58–6:03
  • “After blending also it doesn't feel like it's giving me a lot of volume. It still does look quite flat”6:03–6:07
  • “I don't like running my fingers through my hair because of how sticky it is”6:10–6:13
  • “It definitely isn't worth the price point at all”
  • Source: Battle of top 10 dry shampoos in India - Nov 29, 2025
Aashi AdaniAashi Adani299K subscribers
No. 6 Bond Smoother
4.9No. 6 Bond Smoother
  • “I used to use this for like four years straight”15:04–15:09
  • “I was really wanting a product that could work for air drying and heat styling coming from the summer here because I try to primarily air dry my hair, but then like today I heat styled and I remembered that this was good for both”
  • “I repurchased and it's amazing and I'm like why did I stop using that?”15:30–15:34
  • “You need the tiniest amount. Like for my blanket it says um yeah half a pump. So, like this lasts a really long time”15:34–15:40
  • “I do think this helps a ton. It's like the outer layer of my hair so I know it's just from bleach bleach”15:50–15:54
  • “it feels like much nicer already”15:56–16:00
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
4.9No. 6 Bond Smoother
  • “When I put this in my hair before blow drying I am telling you my hair blow dries so quickly”
  • “It is smoothing, it makes your hair blow dry faster”14:28–14:35
  • “It's kind of defines it, it can give you air dry curls, I can kind of smooth those if that's what you're doing which I do quite often”14:33–14:37
  • “Sometimes I will put this in my hair and just let my hair air dry and it looks pretty nice. It doesn't look as frizzy, it looks slightly more defined than if I didn't put anything in it”14:41–14:45
  • “This is just one of those products I've bought over and over again and I really haven't found anything else like this that I've liked as much which is why I've been willing to continue to buy this product”
  • Source: My all-time favorite hair care products I repurchase - Apr 20, 2026
Jessica BraunJessica Braun663K subscribers
No.7 Bonding Hair Oil
Lashbond Building Serum
4.9Lashbond Building Serum
Simone NicoleSimone Nicole580K subscribers
Weightless Nourishing Mask
1.5Weightless Nourishing Mask
  • “I was very surprised by how thick this is for a hair mask that is specifically formulated for fine to medium hair and specifically called a weightless mask”32:17–32:25
  • “I would describe this as thick, creamy, and actually on the stiffer side. It just doesn't have that nice glide in my hair when I spread it”32:28–32:33
  • “I would say that my hair was more tangled than normal, more dry and staticky, not as smooth and sleek, and a little crunchy”32:45–32:50
  • “My hair really didn't feel very lightweight”32:57–33:01
  • “Not only is this a fail for me, but I feel like it's also a fail on their part because like it's not delivering what it's supposed to”32:59–33:03
  • “This is not a weightless mask, and I would personally never recommend this for fine, thin hair types”
  • Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
Abbey YungAbbey Yung840K subscribers
No. 3 Hair Perfector
No.4C Bond Maintenance Clarifying Shampoo & No.5 Bond Maintenance Conditioner Duo
No.4P Blonde Enhancer Toning Shampoo
Brand note

Olaplex is the bond-repair brand that hair damage survivors swear by — the original system that made "bond building" a category. The Rich Hydration Mask gets the most enthusiastic reactions: creators say it leaves hair noticeably softer, shinier, and hydrated after just a few minutes. But the line is uneven — the dry shampoo gets called heavy, sticky, and not worth the price, and some find the shampoo/conditioner duo effective but not dramatically better than drugstore alternatives. Best for people with chemically processed or heat-damaged hair who are willing to commit to the full system.

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