The BEST drugstore makeup launches of 2026 (…so far!)
CoverGirl$12.99- “These are perfect if you want a nice natural glow”▶ 1:58
- “I like this formula because it's a little bit more subtle”▶ 2:07
- “It gives you like a subtle healthy glow that looks very naturally luminous without looking super glittery, super shiny”▶ 2:10
- “It's also really easy to blend and really easy to build”▶ 2:20
- “These are so smooth, very easy to blend”▶ 2:40
- “I would consider them to be a very effortless, foolproof formula”▶ 2:43
- “If you're someone who uses bronzer or blush and you just feel like no matter what you do, it doesn't look great, it doesn't look well blended, or it ends up looking patchy, try this formula”▶ 2:47
- “Definitely the closest alternative to Hourglass that I have tried in years”▶ 2:57
CoverGirl$12.99- “These are perfect if you want a nice natural glow”
- “I like this formula because it's a little bit more subtle”
- “It gives you like a subtle healthy glow that looks very naturally luminous without looking super glittery, super shiny”▶ 4:26
- “It's also really easy to blend and really easy to build”
- “These are so smooth, very easy to blend”
- “I would consider them to be a very effortless, foolproof formula”
- “Definitely the closest alternative to Hourglass that I have tried in years”
- “This is a very very lightweight formula”▶ 3:42
- “It is so thin, really runny, so it definitely feels like a true serum”▶ 3:44
- “It actually dries down in a way that I didn't really expect”▶ 3:51
- “So many of bronzing drops, bronzing serums are very glowy, but they're also a little bit greasy feeling”▶ 3:56
- “That doesn't happen with this one”▶ 4:08
- “It has kind of replaced any bronzing drop that I was using previously”▶ 4:13
- “This one almost dries down not to like a complete transfer proof finish, but it does lock down into place better than really any other bronzing serum I've tried”▶ 4:15
- “It does have a glow to it, but it's not like that greasy shiny glow”▶ 4:26
- “It's a very healthy, a very natural glow”▶ 4:28
- “It wears really nicely under makeup”▶ 4:33
- “Definitely a summertime essential for me”▶ 5:38
- “I wouldn't be surprised if I ended up using this up fully over the next month or two because I use it so often”▶ 5:40
ColourPop$10.00Liquid Bronzershade · West Beach- “This is a gorgeous formula”▶ 5:56
- “It definitely has more pigment to it than Covergirl”▶ 6:12
- “It's so lightweight and blends so easily, and then stays in place well throughout the day”▶ 6:18
- “It almost performs like a cream, but has more of that natural finish that you would typically get from a liquid”▶ 6:23
- “There is a very soft glow to the skin, so really flattering”▶ 6:30
- “It's not, again, overly glowy, shiny, greasy”▶ 6:32
- “It looks beautiful on the skin, wears really well throughout the day”▶ 6:38
- “I'm just impressed by the formula, honestly”
ColourPop$10.00- “This formula is so good”▶ 7:50
- “It truly feels like something you would find at Sephora for like $30, but these are $10 each”
- “They have beautiful colors to choose from”
- “This formula, again, is the definition of effortless”
- “It is so easy to apply, whether you're using it on top of foundation or you're using it on top of powder”▶ 7:54
- “It gives you a luminous gorgeous glow”▶ 8:08
- “They are intensely pigmented, so a little bit goes a long way”▶ 8:11
- “They just look so good on the skin”▶ 8:13
- “They last really well”▶ 8:15
- “I really can't think of a con when it comes to this one”▶ 8:25
- “It's beautiful, long-wearing, super easy to apply, and they have a gorgeous shade range”▶ 8:41
NYX$14.00- “It is a beautiful cream highlighter”
- “If you are looking for something that looks glowy, that feels lightweight, again, wears well either under or over powder, this is the one to try”
- “It's not like a typical glittery highlighter”
- “It doesn't feel gritty”
- “There's something about the way they did this that looks so beautiful on the skin”▶ 9:23
- “It almost gives the effect of a liquid highlighter, but it's a cream formula”▶ 9:58
- “I do find that it's easier to get like very direct application where you want it”▶ 10:02
- “It stays in place really well”▶ 10:06
- “Next to like the Rare Beauty powder highlighters, like this is the one that I'm reaching for the most when I want more of an intense look”▶ 10:08
Morphe$19- “I love these because you get a cream bronzer and then a powder bronzer”▶ 10:30
- “The cream and then the matching powder in here are really, really well paired”▶ 10:35
- “I do find that both formulas are really lightweight and lean more in like the natural direction”▶ 10:45
- “They look really great if you're going for more of a natural makeup day”
- “I think their shade range is gorgeous”▶ 11:03
- “These are a great alternative to Patrick Ta”▶ 11:13
- “I actually like these better”▶ 11:15
- “I do find that this one is a lot easier to apply”▶ 11:20
- “It looks more flattering on the skin”▶ 11:25
- “I think this is a great option if you want a long-wearing matte concealer that feels really comfortable on the skin, that blends out really easily”▶ 12:00
- “I definitely would consider it to be a buildable to pretty much full coverage concealer”▶ 12:10
- “This is so thin and so comfortable”▶ 12:30
- “It's not a heavy-looking concealer”▶ 12:33
- “It doesn't get cakey even if you gradually layer it up for more intense full coverage”▶ 12:35
- “It still looks and feels very, very lightweight and comfortable on the skin”▶ 12:40
- “I would consider this to be a much more modern type of formula”▶ 12:44
- “If you have extremely dry skin, you might want to avoid this”▶ 12:49
- “It would really start to enhance the dryness around my nose”▶ 13:01
- “I would say this is most ideal if you have oily skin, normal skin”▶ 13:05
- “It's definitely a summertime staple”▶ 13:19
Essence$5.99- “This one's going to be more ideal if you have dry skin, combo skin, normal skin”▶ 13:31
- “It is so creamy, so gorgeous, very comfortable, definitely more hydrating than the NYX one”▶ 13:51
- “If you're someone who's dealing with dryness, this isn't as likely to enhance that dryness on the skin as the NYX one”▶ 13:58
- “This one from Essence is very, very long-wearing, especially for something that feels much creamier and more hydrating than other alternatives out there”▶ 14:15
- “I would absolutely consider this to be like crease-resistant”▶ 14:25
- “If I set this into place with powder, it's not going anywhere throughout the day”▶ 14:35
- “It is a beautiful formula”
Hard Candy$9.00- “I find this formula to be beautiful”▶ 15:27
- “It is so smooth on the skin”▶ 15:30
- “It really creates this gorgeous blurred finish”▶ 15:33
- “If you are someone who deals with under eye wrinkles, large pores, dryness under your eyes, around your nose, this just kind of creates a very smooth finish and kind of blurs over all of those areas”▶ 15:35
- “It does set my concealer into place well”▶ 15:45
- “Everything looks great, wears really well throughout the day”▶ 15:51
- “This is not an extremely mattifying powder”▶ 15:54
- “If you have extremely oily skin and you want like a very intense matte powder, you might want to reach for a different formula”▶ 15:58
- “I find that this is very flattering, really beautiful on the skin”
- “I highly recommend these”
CoverGirl$9.99TruBlend Skin Enhancer Baked Luminous Finishing Face Powdershade · Sugar Cookie- “The actual formula is beautiful”▶ 17:18
- “I feel like this one does have a little bit more of a blurring quality to it, which is great for a finishing powder”▶ 17:24
- “If you need something to kind of blend out any harsh lines when it comes to your cheek products, this is beautiful”
- “I think it works to set my makeup into place really well”
- “This one gives your skin like a nice soft sheen”
- “Really pretty, very, very flattering”
- “A big downside to this one is the fact that it only comes in four shades”
- “On me, sometimes this one can be a little bit too dark”▶ 17:07
Milani$16.99- “This is a beautiful option if you want a more glowy kind of natural finish”▶ 18:19
- “It's a super fine mist, which is nice, so it's extremely comfortable”▶ 18:47
- “It sets your makeup in a very beautiful, natural way”▶ 18:52
- “If you're someone who likes to use a lot of powder like me, this is kind of like adds life back to the skin”▶ 18:56
- “It feels really refreshing on the skin”
- “It's definitely a great hydrating product”
- “My makeup does wear surprisingly well when I use this compared to other hydrating options out there”▶ 19:34
- “This is definitely one of my favorite products”▶ 19:39
- “Normally, setting sprays don't make it into these videos for me because so many setting sprays are like the same, but that was a standout for sure”▶ 19:44
Essence$5.99Cream Eyeshadowshade · Oyster- “These are beautiful”
- “I cannot get enough of these”▶ 20:36
- “These go on beautifully”
- “These are great because you can absolutely sheer them out if you want something a little bit softer, but you can also build them up to look really intense”
- “They're so so creamy”
- “They glide on beautifully, but then they lock down and stay in place all day long”▶ 21:26
- “You don't have to prime your eyelid first”▶ 21:33
- “These feel like luxury shadows”▶ 21:44
- “I like these better”
- “I've heard people say that these are really great dupes for the Charlotte Tilbury cream shadows”▶ 21:55
- “These are so extremely affordable”▶ 22:00
- “The packaging is beautiful”
- “Everything about this just like screams high-end luxury”▶ 22:13
Essence$3.99Extreme Shine Volume Lipglossshade · Blushed Stardust- “One of the best eyeshadow formulas at the drugstore”▶ 22:47
- “It's like an amped up version of Urban Decay's Space Cowboy”▶ 23:19
- “It's so so stunning”▶ 23:25
- “The actual texture is better than Urban Decay because there's a creaminess to this”▶ 23:30
- “It gives your eyes that wet looking effect and you have like that scattered glitter finish”▶ 23:51
- “It goes on easier, it stays in place better, there's less fallout if any”
- “I personally don't experience any creasing throughout the day”▶ 24:19
- “This is a beautiful option if you want a one-and-done, but you like a matte finish”▶ 25:35
- “This is super thin, incredibly easy to blend out”▶ 25:39
- “You can get more of a natural sheer finish, but you can easily build it up if you want something a little bit more intense, too”▶ 25:44
- “These don't fade throughout the day”▶ 26:22
- “Have any issues with them smudging, creasing”▶ 26:24
- “They wear really really well”
NYX$12.99Epic Inky Stix Mechanical Cream Gel Eyelinershade · Ember Energy- “This is the perfect eyeliner in my opinion”
- “It is rich, it's pigmented, it's creamy, it glides on easily, and then it stays in place really really well”
- “It's so creamy, very easy to apply”▶ 27:12
- “There's time to work with this formula, which is great because it is like a smudgeable formula, but once it dries, it's not moving”▶ 27:32
- “I also really like the shape of this eyeliner because it stops me from going overboard”▶ 27:43
- “They have great shades to choose from”▶ 28:10
ColourPop$9.00- “I was so surprised by how much I liked this”▶ 28:19
- “I find that this actually holds my brows in place really well”
- “It doesn't leave them feeling crunchy or hairsprayed into place”▶ 28:38
- “This one almost gives like a softer, waxy, fluttery type of effect”▶ 28:46
- “It looks really natural”▶ 28:51
- “It gives my brows some texture, but they again are held into place really, really well throughout the day”
Essence$4.97- “This is such a good formula”▶ 29:57
- “What sets this apart from other lip liner stains is the fact that this is such a saturated lip liner pen”▶ 29:59
- “This goes on nicely every single time”▶ 30:23
- “You can use this as an actual liner”▶ 30:25
- “It has a really good pointed tip, so it allows you to get like a nice crisp line”▶ 30:28
- “This is also a really long-lasting stain”
- “This one stays in place really, really well”▶ 30:45
- “It also doesn't dry my lips out”
- “The price is great, the actual applicator is nice, the longevity is amazing”▶ 30:53
- “Of all of the lip liner stains I've tried, drugstore or high-end, that is my absolute favorite by far”
Catrice$6.00Gel Glide Long-Lasting Lip Linershade · Toffee Talk- “This is just the best lip liner I have tried”▶ 31:33
- “Since trying this formula from Catrice, I haven't been using that one as much”▶ 31:43
- “It's the perfect creamy gel texture that honestly glides on with like the lightest, softest touch”▶ 32:04
- “It is so richly pigmented”▶ 32:08
- “You don't have to build this up. You get intensity the second that it touches your lips”▶ 32:11
- “It's creamy enough that you can blend it out if that's what you want, but again, once it dries down, it is not moving all day long”▶ 32:14
- “It is so comfortable for such a long-wearing formula”▶ 32:23
- “It pairs beautifully with anything I put on top”▶ 32:25
- “I genuinely do not understand how these are $6 when there are formulas at Sephora that are like 30”▶ 32:37
- “This formula is better”
Catrice$7.00Filler Supreme Lip Glossshade · Say Less, Serve More- “I have been wearing these so much”▶ 33:15
- “These are so so pretty on the lips”▶ 33:41
- “I can't get enough of these”▶ 33:44
- “They are not sticky, they're smooth, they smell good, they have like a little bit of a vanilla scent”▶ 33:44
- “They're beautiful on top of lip liner, but also great on their own”▶ 33:49
- “They do look pretty, very smooth, very shiny, like it's just a good staple lip gloss”▶ 34:12
- “Really really affordable at $6”
- “These are really, really pretty”▶ 34:42
- “I like these because they're very comfortable, super shiny, just like easy to apply”▶ 34:43
- “If you like the idea of like an all-in-one formula, something shiny, balm-like, not sticky, that you can sheer out or build up, these are great”▶ 35:37
- “They have beautiful colors to choose from”▶ 35:46
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