- “Are a 10 out of 10 all around”
- “These are creamy, pigmented with a soft matte finish that is longwearing”0:57–1:02
- “And they just came out with four new shades”1:01–1:04
- Source: Rating hot new makeup releases - Nov 17, 2025
Anastasia Beverly Hills
See reviews of these products
Velvety-Matte Precision Shaping Lip Liner"Are a 10 out of 10 all around."$22.00
Brow Wiz Ultra-Slim Precision Eyebrow Pencil"My favorite brow pencil that I've been so loyal to is Anastasia Perfect Brow Pencil."$26.00
MicroStroke Brow Pen"This is hands down my favorite eyebrow product of 2025."$28.00
Smooth Blur Contour Stick"This is some of the best contour stick that I've used in a while."$34.00
GLIDR Eyeshadow Stick"It's like a shimmery rich charcoal near black but in this very approachable shadow stick type format."$34.00
Brow Freeze Gel"The Anastasia Beverly Hills Brow Freeze is brilliant. It is so good. It gets gloopy, sure, it kind of gets yellow and gross and gloopy. I buy them in bulk. I'm probably changing them every like 3 4 months or so."$26.00
Magic Touch Blush Trio"This makes for the most perfect pinky trio. Ultra pigmented."$38.00
Sultry Mini Eyeshadow Palette"I came back to these quite a bit because not only are they high quality and beautiful, but on their own, they you can create like a ton of looks with them."$32.00
Impeccable 24HR Blurring Matte Setting Spray"This one is very blurring and perfecting."$36.00
Brow Powder Duo"I always have this product in my makeup kit with the 7B brush."$24.00
Clear Brow Gel"She is a clear brow gel person like the Anastasia Beverly Hills clear brow gel that looks beautiful on her."$16.00
Modern Renaissance Eyeshadow Palette"It has a nice variety of warm tones."$32.00
Magic Touch Concealer"Anastasia Beverly Hills Magic Touch Concealer in the shade one has been my ride or die concealer for one, maybe even two years now."$32.00Lash Brag Jet-Black Volumizing Mascara$26.00
Liquid Liner"Very reliable staying power."$23
ArchiBrow Pencil"I was so impressed about this."$40.50
Brush 7B Dual-Ended Angled Eyebrow Brush"The brush I'm using is 7B from Anastasia Beverly Hills as well."$20.00
Lash Sculpt Lengthening & Volumizing Mascara"It just really does what it says it does. It gives me length and volume, and it just makes my lashes really good."$26.00
Perfect Brow Pencil"For the back part of the brow, I still just use the Anastasia Perfect Brow Pencil. It's just faster."$26.00
Eye Primer"I've used the same one for years, and it's the only thing that keeps shadows in place on my hooded lids."$16.00
Lip Velvet"This is the matte lip that I get probably the most questions on is this color when I wear it. You guys love this on me, but I also love it."$28.00
Sugar Mini Eyeshadow Palette"I came back to these quite a bit because not only are they high quality and beautiful, but on their own, they you can create like a ton of looks with them."$32.00
Blurring Serum Blush"The colors were so excellent."$25.00
Brow Pen Superfine Waterproof Detail Eyebrow Pen"I'm going to use my Anastasia one, which is I think also just brown, dark brown. Just to fill in those little gaps."$26.00
Powder Bronzer"It's giving patchy."$28.00
Dipbrow Pomade"It's still very creamy."$25
Stick Blush"Not only do you get three shades, it is super pigmented. Literally, a little bit goes a long way."-Spice Mini Eyeshadow Palette"I came back to these quite a bit because not only are they high quality and beautiful, but on their own, they you can create like a ton of looks with them."$32.00
Beauty Balm Serum Boosted Skin Tint"This is a very good product with not too many shades."$42.00
Embers Mini Eyeshadow Palette"It's the most wearable, beautiful, soft eyeshadow palette."$32.00
Impeccable Blurring Second-Skin Matte Foundation"The formula itself is really worth talking about and worth noting."$52.95
Volumizing Tinted Brow Gel"I have these in my professional kit."$28.00
Matte & Satin Velvet Lipstick"I love this lipstick, very pigmented, very creamy, pretty hydrating for a matte lipstick, like it doesn't feel dry, but it's also blurring."$26.00Soft Glam Eyeshadow Palette$48.00
Smooth Blur Bronzer"These are very matte. They have no shimmer in them."$38.00Browse more
Variant: Deep Taupe
- “Deep Taupe is just that. There's no hint of pink in here”6:50–6:56
- “If you want a true taupe shade, I love this one cuz I feel like you can really build it up also to get it to be a little bit darker, but you can also keep it natural and just do a little bit more of a light hand”6:54–7:00
- “This is a timeless shade for me”7:05–7:07
- “I keep this in my purse. I have multiples of these”7:06–7:10
- “It's just such a great formula”7:08–7:11
- “Also matte, but not as gripping, I would say, as Charlotte Tilbury”7:10–7:14
- “Although it is matte, you can still kind of diffuse out the product as needed”7:14–7:18
- “ABH has so many great shades, cool tones, warm tones, deeper shades”7:18–7:25
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
Variant: Stormy
- “Anastasia Beverly Hills has one of the best lip liners out there. I love them. I love the formula. I love their colors”41:22–41:30
- “Stormy, which is like a cooler, slightly half a tone lighter than your Endless Cacao. So Endless Cacao is warmer. This is a little bit cooler tone, which I love”41:41–41:48
- “It gives you like a true contour for your lips. I love this color so so much”
- Source: Best makeup in 2025 - Jan 11, 2026
Variant: Midnight Rouge
- “I've always loved the ABH lip liners, but they came out with new shades and I have to say that they are absolutely stunning”18:21–18:27
- “Incredibly pigmented, not a tugging type of formula, let's say like the MAC, more in the Makeup by Mario wheelhouse, but they have a nice longevity”
- “They don't slip all over, so you have control”18:49–18:58
- “The shades are endless. Honestly, they're so beautiful. So unique”18:55–19:01
- “I love this formula so much. I own probably 10 to 15 different colors”19:23–19:29
- “These shades are just new, different, grungy, great if you want something that's not the standard nude pink or nude brown”19:29–19:35
- “The formula is just top top tier”19:38–19:43
- “These definitely stood out to me as something that deserves more hype and one of my favorite purchases of the year”19:42–19:49
- Source: Top 10 products of 2025 best of beauty - Jan 19, 2026
Variant: Sepia
- “I do like to line my lips first. This is the Anastasia Beverly Hills sepia lip pencil”10:21–10:25
- “It's a gorgeous lip pencil”
- “If you pair it with a neutral lip pencil and just kind of blend it in and apply it as if you were like creating a lip stain that's just like my favorite way to wear bolder lips”10:34–10:38
- Source: Fresh & glowing everyday makeup look - May 12, 2026
Variant: Cinnamon
- “ABH has some of the best high-end lip liners out there, and I think their colors that they have are the best nudes and browns on the market”
- “These two colors are the exact same color”
- “Same. Can't tell a difference”
- “And they both worked so beautifully because the formulas are top tier”13:48–13:51
- Source: Best drugstore dupes ever created - Apr 22, 2026
Variant: Cinnamon
- “$22 for the ABH Cinnamon”
- “You can see it's just a pretty dark warm brown cinnamon”
- “They're identical”
- “Cinnamon, $22”
- “The formulas I'm telling you are like identical”
Variant: Cool Brown
- “It stays on all night”
- “It goes on matte, like a pencil”10:16–10:20
- “It sticks to your lips”10:19–10:21
- “You can eat, you can drink”10:21–10:24
- “You're not going to be out with your girls and then midway through the night realize your lip combo is gone”10:22–10:25
- “This is going to stay put”10:25–10:28
- Source: Best Sephora Products You Need: Full Face + VIB Rouge Sale Haul - Apr 21, 2026
Variant: Dark Brown
- “My favorite brow pencil that I've been so loyal to is Anastasia Perfect Brow Pencil”38:54–39:02
- “The reason I like this is because it's a powder brow pencil. It's a pencil in it's a powder in pencil form, so it always looks really nice and natural”38:59–39:08
- “I love how soft this goes on. You can obviously press a little bit harder and it'll get more intensity, but I really like how if you just feather it on, you get more of that powder effect”39:16–39:23
- “This is the best brow pencil ever”39:47–39:51
- “I'm probably going through a couple of these a year at this point”39:54–39:57
- Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
- “The OG Anastasia Beverly Hills eyebrow pencil”7:14–7:18
- “I just hate change and I have been using this for 10 years now”7:16–7:24
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
Variant: Medium Brown
- “Anastasia Beverly Hills Brow Wiz is my favorite brow pencil”9:11–9:17
- “It just has that perfect texture”9:13–9:21
- “It is not like putting heavy product in the brows all right away”9:17–9:27
- “I just feel like that's what ends up giving you that really realistic effect”9:24–9:31
- “You see how that just kind of looks like hair? That is what I'm after”9:46–9:54
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
Variant: Taupe
- “You can always tell which brow pencil is my favorite. It's the only one that's almost completely used up”12:13–12:21
- “I apply it with a firm pressure. Really fill in the shape. Don't worry about it looking too dark”12:24–12:32
- “The texture is super lightweight and blends beautifully”12:32–12:37
- “The key is brushing through afterward”12:37–12:41
- “This pencil is so easy to blend that you will never see residue sitting between the brow hairs. It's incredibly user friendly”12:40–12:44
- Source: My Most-Used Makeup Products of 2025 - Nov 28, 2025
- “It's classic, it's iconic, it's worth it”4:27–4:31
- “It's not going to fail you”4:29–4:33
- “There's great shades to choose from”4:33–4:36
- “They're super duper easy to work with”4:34–4:38
- “It still holds up all these millions of years later”4:44–4:50
- “It is worth it, I think”
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “It is truly that no fail option in regards to a classic formula, easy to work with, it's long-wearing and they have a really great range of tones to choose from”15:15–15:23
- “This does have the most expansive shade range out of all the pencils that are out there”15:29–15:35
- “It's a really classic formula that anybody can use and have a really easy time applying your brows”15:54–15:59
- “If you have sparse brows or if you just want a little bit of like extra tail or a little extra shading, doesn't matter what kind of brow you have starting out, I think it's a really universal option”15:57–16:04
- Source: 15 no fail makeup products - Jan 10, 2026
Variant: Soft Brown
- “I like to apply the eyebrow pencil the brow wiz from Anastasia Beverly Hills it's also in soft brown”3:46–3:51
- Source: Nina Park inspired makeup look - Feb 22, 2026
Variant: Caramel
- “This is hands down my favorite eyebrow product of 2025”14:12–14:20
- “I love how many shades they have. There's like 20 different shades”14:25–14:31
- “I love the fine tip. I love how long it lasts on my brows, super long-wearing, super amazing”14:33–14:39
- “It's just honestly the best brow marker launch of 2025”14:42–14:50
- Source: Best products of the year 2025 favorites - Jan 5, 2026
- “This is the thinnest eyebrow pen I have ever used in my entire life. This creates the tiniest strokes”40:29–40:38
- “This is waterproof. This is sweatproof. This is so longlasting. That's not going to move from your face. Exceptional. Exceptional, guys. It's like a tattoo”40:50–40:57
- “It's like five times thinner than your thinnest eyeliner you have ever used. So, this is truly it. It deserves an award, this product”41:02–41:09
- Source: Best makeup in 2025 - Jan 11, 2026
Variant: Dark Brown
- “This micro fine beautiful subtle brow pen does exactly that and they stay in place all day”1:53–2:02
- “There's no coming off. There's no rubbing off. They don't fade as the day goes on”2:02–2:05
- “This one gives me much more natural looking eyebrows and I literally could not be without it now”2:11–2:21
- “I just love the fact that it has a spoolie on the end which the Glossier doesn't have”2:21–2:25
- Source: The best makeup of 2025 - Dec 29, 2025
Variant: Dark Brown
- “It has this really super fine tip and for someone like me who has non-existent eyebrows, this is perfect cuz it just allows me to do really, really fine strokes”1:26–1:34
- “It does come with a little spoolie on the end, which a lot of brow pens actually don't”1:44–1:47
- “I find that sometimes my eyebrows can look a little bit too harsh with the Glossier, whereas this just gives really, really natural-looking strokes”2:05–2:12
- “They stay all day”
- “It is an amazing brow pen and would be an immediate repurchase if I lost all of my makeup”2:35–2:44
- Source: Products I'd repurchase if I lost all my makeup - Apr 13, 2026
Variant: Ebony
- “This definitely does not stand the test of time when it comes to packaging, but that's okay because the product itself is just so good”1:16–1:20
- “I love this brow pen for really, really micro strokes”1:22–1:32
- “First of all, the shade is perfect for my brows”1:29–1:35
- “It never skips, it never tugs, and it gives you the most precise application that I have found with a brow pen so far”1:37–1:44
- “This works incredibly well”
- Source: My current favorite beauty products I can't stop using - May 25, 2026
Variant: Taupe
- “This has been my brow pen of the year”22:38–22:44
- “If you have sparse brows that need filling in, not just shading. If you want to actually mimic brow hairs, this is a great brow pen for that”22:56–23:02
- “It is a very, very finely tipped brow pen that easily creates hair-like strokes”23:15–23:20
- Source: Best makeup of 2025: my standout favorites - Dec 18, 2025
- “I really like this for the front of the brow just to add a little bit of hair or like hair-like strokes”32:01–32:05
- Source: Full Aussie Girl Glam Look & Sephora Sale Haul - May 3, 2026
- “This is some of the best contour stick that I've used in a while”6:56–7:02
- “I swear this is the key to getting a good contour”7:00–7:05
- “And then when you apply it, it just looks so nice and natural”7:11–7:16
- “It's not too harsh”
- Source: How to apply makeup for beginners: in depth step by step - May 26, 2025
Variant: Shadow
- “This is an ultra smooth gel cream formula that applies and blends out like a dream”19:26–19:33
- “It gives an effortless second skin finish, and it wears beautifully all day”19:39–19:43
- “The shades have that cool neutral kind of gray undertone to them that still looks very natural, which is perfect for daily contouring”19:50–19:56
- “This is a really great, effortless, easy contour stick”20:05–20:11
- Source: Best makeup of 2025: my standout favorites - Dec 18, 2025
Variant: Half Tone
- “This is the most natural like nose contour I've ever seen”16:00–16:13
- “It is incredibly smooth”
- “It goes down to like more of a powdery finish”16:16–16:20
- “If you really like to like softly contour around the mouth or on the nose or on the cheekbones, even in like even on like the lids, I could just see if you're like a makeup finesser, I would say you would really really like this”16:18–16:22
- Source: Best of beauty 2025 - Dec 30, 2025
Variant: Shadow
- “It has like a coolness, a grayness undertone to it a little bit”10:32–10:37
- “It's going to give us more of a contour than like a beachy warm summer bronzed up sun-kissed look”10:37–10:43
- “It does kind of give us that like chiseled cheekbone right there”10:47–10:51
- “It just got creamier the more I used it, I noticed”10:56–11:02
- “It does create a nice shadowed contour if you're really into the sculpting”11:02–11:09
- Source: Hot & new overhyped makeup: what's worth it and what's trash - Jun 29, 2025
Variant: Graphite Glow
- “It's like a shimmery rich charcoal near black but in this very approachable shadow stick type format”17:46–17:55
- “It's giving me the depth, but it's not taking away from my eye shadow look”18:04–18:08
- Source: Ranking my top bronzers - all formats - May 2, 2026
Variant: Cocoa Drip
- “I used a shadow stick. It's the ABH Glider shadow sticks which I'm really pleased with the staying power of these as well”9:42–9:49
- “These are right up there with some of my favorite longwearing shadow sticks”9:49–9:54
- “There's a really wide shade range”9:54–9:57
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
Variant: Dusty Rose
- “If you have that olive undertone in your skin you know that you look good with anything dusty rose right? Including on the eye”24:00–24:05
- “If you're very light if you're fair if you have a lot of red in your skin this will not be the best on you. It's going to look like you had cried”24:22–24:26
- Source: Effortless spring face with my go-to products - Mar 22, 2026
Variant: Blue Ice
- “I actually love this shift. It's really subtle. Like if you're afraid of blue eyeshadow, this is actually quite subtle and it just adds something to the eyes”17:26–17:39
- “It's beautiful”
- “I love those blue sparkles. Subtle. It gives you like a hint of blue to the eyes”18:54–19:00
- “This specific shade is so easy to use and adds something to the eye, something so different”26:30–26:36
- “I might bring this with me when I go to my son's graduation and add it with my other sparkly shadow on my eye just to add a little bit of blue sparkles”26:37–26:50
- Source: Trying new makeup releases with honest first impressions - Mar 30, 2026
Variant: Ochre
- “You can use Soft Ochre also from Anastasia”24:33–24:38
- “Do you see how it just lifts that shadow? A little bit higher. It's a very soft move. Very it's like minimal but it does the trick. I love it”25:47–25:52
- Source: Effortless spring face with my go-to products - Mar 22, 2026
Variant: Lilac Pearl
- “Oh, I can't wait to get that on the eyes”0:44–0:47
- Source: The Sephora Savings Event Haul!!! - Apr 10, 2026
- “The Anastasia Beverly Hills Brow Freeze is brilliant. It is so good. It gets gloopy, sure, it kind of gets yellow and gross and gloopy. I buy them in bulk. I'm probably changing them every like 3 4 months or so”20:54–21:00
- “I am trying a new thing where I put it on first. I think that is helping this to last longer before it gets gross”21:11–21:15
- Source: My 2025 Makeup Favourites - Dec 14, 2025
- “I really enjoy it just for that more like just intense kind of hold”11:48–11:54
- “It is a very versatile product”
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
- “I've just used a little bit of the Anastasia brow powder duo in medium brown with a tiny little bit of the brow freeze gel”
- Source: New makeup releases review and demo - Mar 1, 2026
- “This makes for the most perfect pinky trio. Ultra pigmented”22:53–23:01
- “I love this on the lips as well because I love to match my blush with my lip combo, so it just makes everything look nice and cohesive”
- “It's creamy without being too melty on the skin”
- “There's something about this that gives a blur and a very soft airbrushed finish to the cheeks that I really enjoyed”
- “I love a product, especially when it's high-end, where you get some variety. You get a couple different colors and you don't need to use a ton of it too to get a lot of pigment. This is a great formula”23:33–23:38
- “I will be the first to tell you when a high-end product is worth the splurge and to me, this is it”24:04–24:07
- “With these three blushes, it's pretty much all you need for any kind of makeup look”24:09–24:14
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
- “If you love pink lip combos, you will love this”7:35–7:42
- “I specifically like this color and this pink”7:44–7:48
- “It pairs beautifully with Deep Taupe since it doesn't have any pinky undertone”
- “It kind of just gives it that perfect amount without being too much”8:01–8:08
- “You just need a tiny bit”8:08–8:09
- “It's so versatile and it's going to work with any lip liner if you want to add a touch of pink”7:51–7:54
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
Variant: Peach
- “They've really mastered the art of cream products, I will say”13:12–13:17
- “I do love the color story on it. I think it's so pretty”13:17–13:21
- “I would wear all three of these. I would mix them. I would play with them. They're so pretty. You can't go wrong”13:24–13:29
- Source: Hot & new overhyped makeup: what's worth it and what's trash - Jun 29, 2025
Variant: Pink
- “All three gorgeous”
- “They are like the prettiest pinks. My god”13:49–13:54
- Source: Hot & new overhyped makeup: what's worth it and what's trash - Jun 29, 2025
- “I came back to these quite a bit because not only are they high quality and beautiful, but on their own, they you can create like a ton of looks with them”
- “I forgot how much I love Anastasia Beverly Hills eyeshadows”
- “I reach for these quite a bit”
- “These are what I grab. Like, I took these to Korea actually with me because they are kind of like an all-encompassing great product”
- “They're beautiful and I think they're worth the money because they're just high quality”
- Source: My 2025 makeup favorites - Dec 23, 2025
- “I love how very pigmented this is”8:21–8:26
- “This palette is a lot more pigmented than the first two I've talked about”8:24–8:28
- “This thing is so pigmented”8:57–9:00
- “We got creaminess galore”
- “All of them are just pigmented and very, very buttery”9:15–9:20
- “I will say all of these do last on oily lids well”
- “None of these do that because of that creamy powder formula”9:49–9:56
- “This is one that's really really good”9:53–10:03
- Source: 5 eyeshadow palettes that last all day on oily lids - Jun 5, 2026
- “This one is very blurring and perfecting”25:54–25:59
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
- “This is a really great long lasting setting spray”30:33–30:37
- “If you douse your skin in the science spray, it's not going anywhere”30:36–30:40
- Source: Allure Best of Beauty according to me - Oct 11, 2025
Variant: Soft Brown
- “I always have this product in my makeup kit with the 7B brush”3:15–3:21
- “I like to use the lightest color in the duo and then I brush it through really really well and only where there are gaps I like to apply the eyebrow pencil”3:38–3:44
- Source: Nina Park inspired makeup look - Feb 22, 2026
Variant: Medium Brown
- “I've just used a little bit of the Anastasia Beverly Hills brow powder duo in medium brown with a tiny little bit of the brow freeze gel”16:18–16:26
- Source: New makeup releases review and demo - Mar 1, 2026
Variant: Taupe
- “I added the most natural eyebrow product you could possibly use, and that is the brow powder duo from Anastasia Beverly Hills”18:57–19:02
- “I will use a little bit of this eyebrow powder just in between the brows to give it more structure”19:53–20:00
- Source: Inside my Paris makeup bag: products I truly swear by - May 17, 2026
Variant: Ash Brown
- “She has black hair color, so this shade will be perfect to match with her hair color”15:17–15:22
- Source: Clean girl makeup for acne skin (no foundation) - Oct 4, 2025
Variant: Ash Brown
- “I prefer the look more like undone type of makeup look especially for my brows because I found that if the brow is too perfect or too shaped like you draw with the mark pen, it makes a whole look too glam or too complete”
- “If the brow is very natural, it makes everything like other makeup looks very effortless and very chic”17:40–17:45
- Source: My updated everyday makeup look (no foundation) - Apr 25, 2026
- “She is a clear brow gel person like the Anastasia Beverly Hills clear brow gel that looks beautiful on her”11:19–11:24
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
- “That wand doesn't work”36:51–36:55
- “That wand doesn't work for brows”36:54–37:00
- “I don't know why they won't switch out that wand”36:59–37:02
- “I say skip it”
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
Variant: Mini / Embers
- “It has a nice variety of warm tones”0:05–0:09
- “These mini palettes are perfect if you're on the go”0:07–0:10
- “They're nice and compact and always have great quality”0:09–0:12
- “These eyeshadows are consistent with the other Anastasia eyeshadow palettes”0:10–0:15
- “They're blendable, smooth, and they also layer really nicely”0:15–0:19
- “9 out of 10”
- Source: Rating hot new makeup releases - Nov 17, 2025
- “I use two shades in the Modern Renaissance Anastasia palette for years”51:05–51:10
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
Variant: 1
- “Anastasia Beverly Hills Magic Touch Concealer in the shade one has been my ride or die concealer for one, maybe even two years now”0:05–0:09
- “I have not found another concealer I love as much as her”0:13–0:18
- “And this shade is the fairest, most olive concealer I've been able to find”0:16–0:19
- “She looks kind of pink on my very olive hand right now”0:27–0:32
- “It's a lot more muted and almost kind of grayish, which works perfect for olive skin, especially if you're a cool olive”0:37–0:41
- Source: Best pale olive concealer - Oct 6, 2025
- “Anastasia concealer is a top-notch formula. Doesn't get talked about enough. This is extremely extremely full coverage, much like The Hourglass, so less is more. Use very sparingly. If you do use this, just know that it is a powerhouse and it's not going to budge throughout the day and last”13:35–13:44
- Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
Variant: Black
- “Very reliable staying power”
- Source: Makeup follow-ups: products I actually really like - May 19, 2026
Variant: Black
- “I did some black liquid liner across the top. It's my ABH straight up classic black liquid liner”19:49–19:53
- Source: Top 10 Revlon Products: Famous Faves to Hidden Gems - May 21, 2026
Variant: Medium Brown
- “I was so impressed about this”
- “This is thin, thin, thin, thin, thin”
- “I love how natural it looks”
- “Wow. Really precise”
- “I love this product”6:22–6:25
- Source: Effortless spring face with my go-to products - Mar 22, 2026
Variant: Medium Brown
- “This is really particular because it has this tiny... This is the tiniest little blade. It's literally like a blade and it creates these like super super fine hairlike strokes”1:45–1:52
- “The thing about this is that in order for it to not break, because it's very easily breakable, you need to leave maybe like one mm, 2 mm max. Else with the pressure, it might break”2:07–2:17
- Source: My perfect everyday makeup routine - May 3, 2026
- “The brush I'm using is 7B from Anastasia Beverly Hills as well”19:02–19:13
- Source: Inside my Paris makeup bag: products I truly swear by - May 17, 2026
- “I'm telling you, there's no brush like the 7B from Anastasia Beverly Hills”4:39–4:44
- Source: Nina Park inspired makeup look - Feb 22, 2026
- “It just really does what it says it does. It gives me length and volume, and it just makes my lashes really good”5:01–5:08
- “I don't find that despite the fact that it's not a tubing formula or waterproof, I don't find that it smudges on me even when I work out”5:09–5:13
- “It's not the hardest mascara I've ever had to remove, which makes a difference for me”5:18–5:21
- Source: Current beauty favorites: makeup, fragrance & beauty - Apr 28, 2026
- “For the back part of the brow, I still just use the Anastasia Perfect Brow Pencil. It's just faster”32:10–32:15
- Source: Full Aussie Girl Glam Look & Sephora Sale Haul - May 3, 2026
Variant: Dark Brown
- “I've been using it every single day”24:38–24:40
- “I think that also the just traditional pencils versus like the mechanical ones, these are so much better for your money”24:40–24:43
- “I love the Anastasia Perfect Brow Pencil”24:47–24:50
- “It has more of a powdery finish, so it's really difficult to go overboard with the Anastasia one, and it has like a really nice powdery slip to it”24:51–24:52
- “When you're using the spoolie to disperse the product through the brows, it just does what you want it to do”24:59–25:00
- Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
Variant: Soft Brown
- “I've basically used up this brow pencil entirely”
- “I wanted to switch back to a little manual brow pencil because I feel like with the mechanical ones, the like spin up top ones, you know, I do love those, but I feel like I was going through like one or two a month”12:57–13:07
- “Switch back to a regular brow pencil and then see how long this lasts you because it'll probably last you a lot longer and you won't be just buying a brow pencil every 2 3 weeks”13:16–13:20
- “I've been using this for over eight weeks”13:24–13:28
- “It's definitely been over two months”13:33–13:36
- “I think I'm just going back to this type of brow pencil because it actually lasts and I can fill in my brows with it every single day and I don't have to worry about running out of brow pencil”13:34–13:38
- “Soft brown works for me. Even though my hair is black, it gives enough definition that like it fills in my brows, but it doesn't look too harsh or too cartoony”13:45–13:50
- Source: What's in my everyday makeup bag - Sep 6, 2025
- “I've used the same one for years, and it's the only thing that keeps shadows in place on my hooded lids”5:14–5:19
- “Use a tiny amount. Warm it up between your fingers to activate the formula and then press it onto the lids with a tapping motions”5:19–5:27
- “It brightens the under eye area, slightly lifts the look of the eye bags, and honestly holds just as well as matte concealer, but in much thinner layer”5:33–5:38
- “If you don't warm up the primer, it will emphasize texture. Don't skip that step”5:44–5:49
- Source: My Most-Used Makeup Products of 2025 - Nov 28, 2025
Variant: Pure Hollywood
- “This is the matte lip that I get probably the most questions on is this color when I wear it. You guys love this on me, but I also love it”29:15–29:21
- “I swear this should be done cuz of how much I use it. But the formula just keeps going and going apparently”29:26–29:31
- Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
Variant: Kiss
- “This is the most beautiful pink. I've been in love with this”35:48–35:56
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
- “I came back to these quite a bit because not only are they high quality and beautiful, but on their own, they you can create like a ton of looks with them”18:05–18:11
- “I forgot how much I love Anastasia Beverly Hills eyeshadows”18:21–18:26
- “I reach for these quite a bit”18:05–18:08
- “These are what I grab. Like, I took these to Korea actually with me because they are kind of like an all-encompassing great product”18:44–18:51
- “They're beautiful and I think they're worth the money because they're just high quality”18:52–18:56
- Source: My 2025 makeup favorites - Dec 23, 2025
Variant: Pinky Lavender
- “The colors were so excellent”
- “It is also just a really beautiful formula”4:08–4:13
- “Color theory. The salow under eyes were no longer in the building. We deleted them”
- “It did ignite my love in the beginning of this year for serum blushes”4:10–4:16
- Source: Best of the best makeup of 2025 - Dec 19, 2025
Variant: Dark Brown
- “I'm going to use my Anastasia one, which is I think also just brown, dark brown. Just to fill in those little gaps”33:56–34:02
- Source: Rare Beauty new neutral eyeshadow palette review - Mar 15, 2026
Variant: Sunset Sizzle
- “It's giving patchy”
- “I just put my brush in the pan and there is fallout. So, no fallout my ass”14:55–15:00
- “For $38 and for the shade range, I give it a 2 out of 10 for shade range”15:41–15:46
- “Also a 2 out of 10 for innovation and formula, it's just a regular powder bronzer”
- “Also a 2 out of 10 for price per value”15:57–16:02
- “She's getting a roast”15:59–16:05
- “ABH overall, I think, just needs to stay in 2016 and not come back”16:02–16:08
- Source: I tested overhyped new makeup with 7-hour wear test - Aug 2, 2025
Variant: Medium Brown
- “It's still very creamy”10:46–10:49
- “It's one of those products where you could really create that like carved out super neat looking brow”10:56–11:04
- Source: Full face of nostalgic makeup favorites - Jun 4, 2026
Variant: Peach
- “Not only do you get three shades, it is super pigmented. Literally, a little bit goes a long way”7:42–7:47
- “I really love this peach shade”6:53–6:56
- “You sort of get a three-in-one, but the pigment and the creaminess on this, this is what I have on today. Love, love, love”7:04–7:08
- “The first time I used it, I was like, 'Damn, this is good, right?' But then I kept using it and it just got better and better and I was just talking to my friend about this and we're like, 'We like this. This is actually a really, really good product.'”7:11–7:15
- “It's super pigmented. A little bit goes a long way. You don't have to use a lot and girl, it lasts. It's going to last, okay?”7:47–7:52
- Source: 10 more high-end sephora makeup products you actually need (2026) | part 2 - Jun 11, 2026
- “I came back to these quite a bit because not only are they high quality and beautiful, but on their own, they you can create like a ton of looks with them”
- “I forgot how much I love Anastasia Beverly Hills eyeshadows”
- “I reach for these quite a bit”
- “These are what I grab. Like, I took these to Korea actually with me because they are kind of like an all-encompassing great product”
- “They're beautiful and I think they're worth the money because they're just high quality”
- Source: My 2025 makeup favorites - Dec 23, 2025
Variant: 11
- “This is a very good product with not too many shades”4:00–4:08
- “This when I swatch it, it looks a little bit gray for me”4:06–4:11
- “You can apply this balm to your face to enhance your skin”4:14–4:20
- “It's a little gray for me”4:23–4:27
- “I can get away with it in certain lightings, but definitely not natural light. It looks very gray on my skin in natural light”4:25–4:32
- “Just fuse it with your skin”4:35–4:40
- “It's so easy to blend”4:43–4:47
- “This too has a very buttery finish”4:45–4:49
- Source: Brutally honest review of 14 viral makeup products - Jan 9, 2026
- “It's the most wearable, beautiful, soft eyeshadow palette”44:07–44:13
- “I think this only cost me about €24 which let me tell you is an absolute steal because although you're only paying 20 something you are getting insane quality”44:16–44:24
- “You're not going to get any shadows that you're going to see from space which I do enjoy. However, what you're going to get is beautiful soft satins, the most creamiest blendable mattes”44:29–44:32
- “You could pick any shade in here and it would make the most incredible one and done eyeshadow. It's so much more versatile than what you initially think”44:40–44:44
- Source: The best makeup of 2025 - Dec 29, 2025
- “The formula itself is really worth talking about and worth noting”6:51–6:58
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “I have these in my professional kit”50:50–50:54
- “I think they're a really nice formula”50:54–50:59
- “I don't grab them”50:57–51:01
- “The wand is really hard to use”51:00–51:02
- “The wand is a little difficult”
- “It's a little too small”51:01–51:04
- “The formulation itself is fine”51:06–51:07
- “I don't think it's showstopping”51:08–51:10
- Source: Allure Best of Beauty according to me - Oct 11, 2025
Variant: Peony
- “I love this lipstick, very pigmented, very creamy, pretty hydrating for a matte lipstick, like it doesn't feel dry, but it's also blurring”28:46–28:52
- “I love it, it's so beautiful”
- Source: I tried Sephora's highest rated makeup - Feb 21, 2026
Variant: Warm Sand
- “These are very matte. They have no shimmer in them”16:40–16:45
- “They do feel very smooth and buttery”16:47–16:53
- “No patchiness. Just like gliding right onto my skin. Really pretty”16:53–16:57
- “They just kind of are so like so fine milled that they just kind of melt it into the skin”17:05–17:11
- “Powder bronzers are this matte can get patchy, but this did not at all”17:11–17:16
- “I'm going to have to say I'm going to be using these a lot more”17:03–17:07
- Source: Hot & new overhyped makeup: what's worth it and what's trash - Jun 29, 2025
Brand note
Anastasia Beverly Hills is best known for brow products and lip liners that have earned long-term loyalty from both pros and everyday users. The Brow Wiz pencil is a standout for its ultra-fine tip, natural-looking texture, and wide shade range — creators call it a no-fail option that's easy to work with and long-wearing. The Velvety-Matte lip liners also get consistent praise for being creamy, pigmented, and long-lasting without tugging, with a strong selection of cool, warm, and deeper shades.
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