- “Are a 10 out of 10 all around”
- “These are creamy, pigmented with a soft matte finish that is longwearing”0:57–1:02
- “And they just came out with four new shades”1:01–1:04
- Source: Rating hot new makeup releases - Nov 17, 2025
Anastasia Beverly Hills
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Variant: Deep Taupe
- “Deep Taupe is just that. There's no hint of pink in here”6:50–6:56
- “If you want a true taupe shade, I love this one cuz I feel like you can really build it up also to get it to be a little bit darker, but you can also keep it natural and just do a little bit more of a light hand”6:54–7:00
- “This is a timeless shade for me”7:05–7:07
- “I keep this in my purse. I have multiples of these”7:06–7:10
- “It's just such a great formula”7:08–7:11
- “Also matte, but not as gripping, I would say, as Charlotte Tilbury”7:10–7:14
- “Although it is matte, you can still kind of diffuse out the product as needed”7:14–7:18
- “ABH has so many great shades, cool tones, warm tones, deeper shades”7:18–7:25
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
Variant: Stormy
- “Anastasia Beverly Hills has one of the best lip liners out there. I love them. I love the formula. I love their colors”41:22–41:30
- “Stormy, which is like a cooler, slightly half a tone lighter than your Endless Cacao. So Endless Cacao is warmer. This is a little bit cooler tone, which I love”41:41–41:48
- “It gives you like a true contour for your lips. I love this color so so much”
- Source: Best makeup in 2025 - Jan 11, 2026
Variant: Midnight Rouge
- “I've always loved the ABH lip liners, but they came out with new shades and I have to say that they are absolutely stunning”18:21–18:27
- “Incredibly pigmented, not a tugging type of formula, let's say like the MAC, more in the Makeup by Mario wheelhouse, but they have a nice longevity”
- “They don't slip all over, so you have control”18:49–18:58
- “The shades are endless. Honestly, they're so beautiful. So unique”18:55–19:01
- “I love this formula so much. I own probably 10 to 15 different colors”19:23–19:29
- “These shades are just new, different, grungy, great if you want something that's not the standard nude pink or nude brown”19:29–19:35
- “The formula is just top top tier”19:38–19:43
- “These definitely stood out to me as something that deserves more hype and one of my favorite purchases of the year”19:42–19:49
- Source: Top 10 products of 2025 best of beauty - Jan 19, 2026
Variant: Sepia
- “I do like to line my lips first. This is the Anastasia Beverly Hills sepia lip pencil”10:21–10:25
- “It's a gorgeous lip pencil”
- “If you pair it with a neutral lip pencil and just kind of blend it in and apply it as if you were like creating a lip stain that's just like my favorite way to wear bolder lips”10:34–10:38
- Source: Fresh & glowing everyday makeup look - May 12, 2026
Variant: Cinnamon
- “ABH has some of the best high-end lip liners out there, and I think their colors that they have are the best nudes and browns on the market”
- “These two colors are the exact same color”
- “Same. Can't tell a difference”
- “And they both worked so beautifully because the formulas are top tier”13:48–13:51
- Source: Best drugstore dupes ever created - Apr 22, 2026
Variant: Cinnamon
- “$22 for the ABH Cinnamon”
- “You can see it's just a pretty dark warm brown cinnamon”
- “They're identical”
- “Cinnamon, $22”
- “The formulas I'm telling you are like identical”
Variant: Cool Brown
- “It stays on all night”
- “It goes on matte, like a pencil”10:16–10:20
- “It sticks to your lips”10:19–10:21
- “You can eat, you can drink”10:21–10:24
- “You're not going to be out with your girls and then midway through the night realize your lip combo is gone”10:22–10:25
- “This is going to stay put”10:25–10:28
- Source: Best Sephora Products You Need: Full Face + VIB Rouge Sale Haul - Apr 21, 2026
Brand note
Anastasia Beverly Hills is best known for brow products and lip liners that have earned long-term loyalty from both pros and everyday users. The Brow Wiz pencil is a standout for its ultra-fine tip, natural-looking texture, and wide shade range — creators call it a no-fail option that's easy to work with and long-wearing. The Velvety-Matte lip liners also get consistent praise for being creamy, pigmented, and long-lasting without tugging, with a strong selection of cool, warm, and deeper shades.
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