Anastasia Beverly Hills

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Eye Primer"I've used the same one for years, and it's the only thing that keeps shadows in place on my hooded lids."$16.00

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Eye Primer

4.5

“I've used the same one for years, and it's the only thing that keeps shadows in place on my hooded lids”5:14–5:19
“Use a tiny amount. Warm it up between your fingers to activate the formula and then press it onto the lids with a tapping motions”5:19–5:27
“It brightens the under eye area, slightly lifts the look of the eye bags, and honestly holds just as well as matte concealer, but in much thinner layer”5:33–5:38
“If you don't warm up the primer, it will emphasize texture. Don't skip that step”5:44–5:49
Source: My Most-Used Makeup Products of 2025 - Nov 28, 2025

Elena Rachitskaya514K subscribers

Brand note

Anastasia Beverly Hills is best known for brow products and lip liners that have earned long-term loyalty from both pros and everyday users. The Brow Wiz pencil is a standout for its ultra-fine tip, natural-looking texture, and wide shade range — creators call it a no-fail option that's easy to work with and long-wearing. The Velvety-Matte lip liners also get consistent praise for being creamy, pigmented, and long-lasting without tugging, with a strong selection of cool, warm, and deeper shades.

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