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@vanitarattan reviewing EADEM Milk Marvel Dark Spot Serum at 06:30 in a YouTube Shorts videoMilk Marvel Dark Spot Serum"This formula uses niacinamide just under 3%, a strong licorice base and two forms of very gentle vitamin C, including 3-O-Ethyl Ascorbic Acid."$68.00@aliceintherabbithole reviewing EADEM The Mark Dark Spot Concentrate at 08:58 in a YouTube Shorts videoThe Mark Dark Spot Concentrate"What an innovative product."$38.00@vanitarattan reviewing EADEM Smooth Slate Ingrown Relief Serum at 09:02 in a YouTube Shorts videoSmooth Slate Ingrown Relief Serum"This product targets a serious black skin specific issue, razor bumps and post-inflammatory hyperpigmentation."$36

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Milk Marvel Dark Spot Serum
4Milk Marvel Dark Spot Serum
  • “This formula uses niacinamide just under 3%, a strong licorice base and two forms of very gentle vitamin C, including 3-O-Ethyl Ascorbic Acid”6:20–6:27
  • “I love this form of vitamin C for skin of color because it's non-irritating”6:30–6:36
  • “You get anti-inflammatory effects from the magnolia bark. You get enzymatic exfoliation from pineapple and papaya”7:03–7:09
  • “It's got a phytosterol system that supports the barrier, which I love”7:12–7:17
  • “On pigmentation, this is a softer pathway for brightening”7:17–7:20
  • “This is gentle. It's not aggressive”7:30–7:34
  • “I love the fact this formula is Naif safe. It truly is fragrance-free”7:33–7:36
  • “The packaging, however, is in a dropper. It's adequate, but I really would have preferred this in an airless pump in order to ensure that the vitamin C is actually stable by the time it hits your face”7:36–7:40
  • Source: Rating Black Owned Skincare for Skin of Colour - Jul 7, 2026
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
2.5Milk Marvel Dark Spot Serum
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
The Mark Dark Spot Concentrate
5The Mark Dark Spot Concentrate
  • “What an innovative product”8:36–8:39
  • “Multiple different ingredients all targeting hyperpigmentation from different aspects”8:58–9:04
  • “They're transparent about the percentages of those ingredients as well, which personally, I really do like to see”9:04–9:09
  • “5% tranexamic acid, 1% alpha arbutin, 1% kojic acid”9:11–9:18
  • “I've never quite seen this type of approach, this trio of ingredients leaving out niacinamide”11:02–11:09
  • “Those spots are still there... but they're fading and I'm not even done with this tube”11:57–12:00
  • “I am actually blown away”
  • “I had it in my head that this was $64 for a half ounce... It is $38 for a half ounce”
  • Source: Eadem Skincare Review: 8 Weeks with Before and After - Mar 13, 2026
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
Smooth Slate Ingrown Relief Serum
3Smooth Slate Ingrown Relief Serum
  • “This product targets a serious black skin specific issue, razor bumps and post-inflammatory hyperpigmentation”8:54–9:02
  • “The actives are real. Lactic acid and mandelic acid, both large molecular weight AHAs, which are very safe for skin of color”9:02–9:10
  • “They also add in azelaic acid, another safe acid for reactive inflamed skin”9:10–9:17
  • “This formula contains a heavy essential oil blend, including bergamot and lime peel oils. Both are phototoxic”9:17–9:26
  • “Phototoxic oils plus melanin-rich skin plus sun exposure equals pigmentation risk”9:26–9:33
  • “In my professional opinion, this directly contradicts Eadem's melanin-sensitive positioning”9:33–9:38
  • “The actives work, but the essential oils disqualify it for many black skins”9:38–9:44
  • “I would give this product a five and a half out of 10”
  • Source: Rating Black Owned Skincare for Skin of Colour - Jul 7, 2026
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
Brand note

EADEM has built a reputation around one standout product: Le Chouchou lip balm, which creators consistently call the most nourishing, long-wearing tinted balm they've used — it's glossy, pigmented, and actually softens lips over time, though a few note that the glossy finish doesn't sink in as well on severely dry lips.

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