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@aliceintherabbithole reviewing EADEM Le Chouchou Lip Balm at 05:50 in a YouTube Shorts videoLe Chouchou Lip Softening Balm"It's perfection in a lip balm to me."$24.00@courtney_b_luxe reviewing Edom Mommy Wata Ultra Calming Rescue Mist at 31:58 in a YouTube Shorts videoMami Wata Ultra-Calming Rescue Mist"I rely on this spray. I'm telling you, if my skin is irritated, especially after filming, a lot of times I just get irritated from taking all the makeup on and off. This is a lifesaver."$44.00@monica.raviii reviewing EADEM Sunsuede Daily Sunscreen and Blurring Primer at 00:19 in a YouTube Shorts videoSunsuede Daily Sunscreen and Blurring Primer"This is SPF 50 Kaolin Clay for oil absorption."$32.00@aliceintherabbithole reviewing EADEM Cashmere Peel Essence at 15:14 in a YouTube Shorts videoCashmere Peel Milky Exfoliant & Hydrating Essence"I am so shocked to tell you that I even like a product that has the word peel in the name."$42.00@vanitarattan reviewing EADEM Cloud Cushion Airy Brightening Moisturizer at 08:12 in a YouTube Shorts videoCloud Cushion Moisturizer"This is a genuinely good barrier chemistry. High glycerin, niacinamide, a full ceramide cholesterol fatty acid system, peptides, and adenosine."-@vanitarattan reviewing EADEM Milk Marvel Dark Spot Serum at 06:30 in a YouTube Shorts videoMilk Marvel Dark Spot Serum"This formula uses niacinamide just under 3%, a strong licorice base and two forms of very gentle vitamin C, including 3-O-Ethyl Ascorbic Acid."$68.00@aliceintherabbithole reviewing EADEM The Mark Dark Spot Concentrate at 08:58 in a YouTube Shorts videoThe Mark Dark Spot Concentrate"What an innovative product."$38.00@vanitarattan reviewing EADEM Smooth Slate Ingrown Relief Serum at 09:02 in a YouTube Shorts videoSmooth Slate Ingrown Relief Serum"This product targets a serious black skin specific issue, razor bumps and post-inflammatory hyperpigmentation."$36

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Le Chouchou Lip Softening Balm
5Le Chouchou Lip Softening Balm
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
4.9Le Chouchou Lip Softening Balm
  • “This is just the most beautiful, plushy, luxurious, smooth, hydrating lip balm ever”15:13–15:19
  • “It looks so good while it's on the lips. It actually lasts really well on the lips, which is amazing, too”
  • “And it exfoliates the lips. And that has made such a difference for me over the last few months”15:26–15:29
  • “If I used this product regularly, I felt like it basically disappeared”15:33–15:39
  • “As soon as I incorporated these back into my routine, my lips were in great condition”15:47–15:50
  • Source: Amazon Prime Day 2026 Beauty Must-Haves - Jun 23, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.9Variant: Sakura Shaved IceLe Chouchou Lip Softening Balm
Tania B. WellsTania B. Wells64K subscribers
4.9Variant: Sakura Shaved IceLe Chouchou Lip Softening Balm
  • “This smells so good, and the shade is just a really pretty kind of like milky light pink shade”6:30–6:37
  • “It kind of lightens my lip look a little bit if I'm if I feel like I went a little too heavy-handed with like a deeper lip liner or a deeper lip stain, I'll put this on top and it'll lighten it a little bit, but also give me a really pretty gloss, and it smells so good”6:38–6:42
  • “It moisturizes your lips”7:03–7:07
  • “The component is beautiful. I love the metal applicator”7:06–7:11
  • “I just love everything about this new lip balm, like name, shade, finish. Everything about it is so good”7:08–7:17
  • Source: April beauty and skincare favorites plus food and games - May 11, 2026
Rainier CramerRainier Cramer19K subscribers
4.9Variant: Butter MochiLe Chouchou Lip Softening Balm
TheGarsowTwinsTheGarsowTwins15K subscribers
4.8Variant: Pain Au ChocolateLe Chouchou Lip Softening Balm
  • “This by far is a sensorial experience for me. I love the smell. I love the gloss shine. I love the texture. It's not super sticky”26:22–26:27
  • “I love the metal tip applicator. It is just so soothing when I apply this on, especially in the winter time”26:29–26:34
  • “It's a good hybrid between a lip balm and a lip gloss”26:37–26:42
  • “The gloss, even though it's not sticky, lasts pretty decently long throughout the day”26:39–26:46
  • “I do notice my lips are softer throughout the day because of it”26:50–26:57
  • Source: Best makeup of 2025 - Dec 8, 2025
ugly elleugly elle32K subscribers
4.5Le Chouchou Lip Softening Balm
  • “Eadem is gonna come in second tier for me”42:31–42:37
  • “Eadem is gonna come in second for me because it's the second best in formula”42:37–42:48
  • “The tints on Eadem are also really amazing. I love Shak Sakura Shave Ice and the new one, the rose, but these are so nice”42:48–42:52
  • “They have a metal applicator. I'm just like sighing a sigh of relief because these are beautiful lip balms”42:59–43:06
  • “The applicator is phenomenal”42:59–43:04
  • “I like the colors of Eadem more than the Ole Henriksen in terms of the tinted versions, but this is also a really nice, really great option if you tend to wear lip balm every single day”43:09–43:18
  • “I would go with Eadem if you're going strictly over formula and tint”43:19–43:27
  • Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
Dacey CashDacey Cash517K subscribers
4.5Le Chouchou Lip Softening Balm
  • “It has the wonderful metal tip applicator, which, again, just feels really nice going on the lips”18:22–18:27
  • “These really pack the pigment”18:59–19:03
  • “These really pigmented shades, in my opinion, don't necessarily make sense for someone like me who when I have very dry lips, pigment really clings to them. So, for that reason, I don't think they're perfect for severely dry lips”19:19–19:28
  • “I have really enjoyed the clear as that everyday clear, glossy, throw it in your purse kind of product”19:40–19:47
  • “EADEM has a pretty impressive ingredients list. One of the most expensive formulas”19:51–19:58
  • “This probably has some of the most peptides in its formula. These are like real skin care peptides”20:19–20:26
  • “If my lips are incredibly dry... there is another formula that I do prefer. Because this is so glossy, in my opinion, sometimes it feels like it's not sinking into the lips as much as I would like”20:52–21:00
  • Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Amanda ZAmanda Z128K subscribers
4.5Le Chouchou Lip Softening Balm
  • “To me, they're the best of both worlds because they hydrate the lips, they moisturize the lips, and they exfoliate the lips”42:14–42:21
  • “They really absolutely killed it”
  • “I do really love the metal applicator because it just feels really soothing”42:42–42:48
  • “This is definitely a top recommendation for someone that wants an everyday lip balm product that looks really nice kind of just for an everyday look lip look, but also like will give you a really lovely softening effect”42:46–42:52
  • “It really will soften the lips and keep them hydrated but also smooth”42:57–43:07
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
3.5Variant: Bissap GlazeLe Chouchou Lip Softening Balm
lynjianglynjiang4.5K subscribers
Mami Wata Ultra-Calming Rescue Mist
4.7Mami Wata Ultra-Calming Rescue Mist
  • “I rely on this spray. I'm telling you, if my skin is irritated, especially after filming, a lot of times I just get irritated from taking all the makeup on and off. This is a lifesaver”31:50–31:55
  • “I spray this and my skin or my eyes, the area around my eyes just feels so much better and more calm and smooth. It smells like a spa, but that's it's not the scent, it's the effect that it has on my face”31:58–32:05
  • “If you struggle with like irritation or you just want something very calming, very soothing to the skin, I really recommend this from Edom”32:11–32:16
  • Source: Best Makeup of 2026 So Far - Jul 18, 2026
Courtney B LuxeCourtney B Luxe3.6K subscribers
2Mami Wata Ultra-Calming Rescue Mist
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
Sunsuede Daily Sunscreen and Blurring Primer
4.8Sunsuede Daily Sunscreen and Blurring Primer
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
3.5Sunsuede Daily Sunscreen and Blurring Primer
  • “My thoughts are that this is good”3:38–3:39
  • “It is very smooth. Like it glides onto the skin really well, really easily”3:52–3:57
  • “I initially see that blur and smoothness, but as the day progresses for my oily combination skin, it settles down into just a natural finish”3:57–4:02
  • “Half of the day in, I stopped seeing the blurring qualities”4:20–4:23
  • “Really nice for reapplying over makeup. Like, it does really well gliding over makeup without picking up extra makeup, which is a bonus”4:50–4:54
  • “I feel like this is a good product. This is a product that I'll be happy to finish up, but I don't see it as being good enough to repurchase”4:59–5:01
  • Source: Judging viral beauty products everyone's buying - Jun 9, 2026
NubeleaseNubelease526 subscribers
Cashmere Peel Milky Exfoliant & Hydrating Essence
4.5Cashmere Peel Milky Exfoliant & Hydrating Essence
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
4.5Cashmere Peel Milky Exfoliant & Hydrating Essence
  • “I think it's as good as everyone says”10:57–11:01
  • “It's really smoothed out my skin”11:05–11:09
  • “My skin tone has been looking so much more even”11:10–11:17
  • “I was noticing like that was the first thing I noticed is that my skin was looking so much more even, even if I still had breakouts or like some discoloration. It was just looking so much better when I didn't have makeup on”11:22–11:34
  • “I actually have noticed a difference with this and I'm going to continue to use the whole bottle and like see where I'm at because it is spendy and I normally don't like to spend so much on a product like this, but it's really nice”11:33–11:37
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
Cloud Cushion Moisturizer
3.5Cloud Cushion Moisturizer
  • “This is a genuinely good barrier chemistry. High glycerin, niacinamide, a full ceramide cholesterol fatty acid system, peptides, and adenosine”8:01–8:06
  • “It also has a very interesting ingredient called tremella mushroom, which actually outperforms hyaluronic acid in water retention”8:12–8:15
  • “For black skin, where you have higher transepidermal water loss, i.e. more water evaporation from the skin, that matters”8:17–8:23
  • “The tyrosinase inhibition is modest but present”8:25–8:30
  • “The Naif safety check is borderline. There's no synthetic fragrance, but botanical aromatic extracts remain”8:28–8:33
  • “The real problem is again packaging. This is a water-based peptide containing formula in a finger dip glass jar”8:35–8:40
  • “At $58, that's a chemistry undermining decision”8:43–8:48
  • “When fresh, it works beautifully”8:46–8:49
  • Source: Rating Black Owned Skincare for Skin of Colour - Jul 7, 2026
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
3.5Cloud Cushion Moisturizer
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
Milk Marvel Dark Spot Serum
4Milk Marvel Dark Spot Serum
  • “This formula uses niacinamide just under 3%, a strong licorice base and two forms of very gentle vitamin C, including 3-O-Ethyl Ascorbic Acid”6:20–6:27
  • “I love this form of vitamin C for skin of color because it's non-irritating”6:30–6:36
  • “You get anti-inflammatory effects from the magnolia bark. You get enzymatic exfoliation from pineapple and papaya”7:03–7:09
  • “It's got a phytosterol system that supports the barrier, which I love”7:12–7:17
  • “On pigmentation, this is a softer pathway for brightening”7:17–7:20
  • “This is gentle. It's not aggressive”7:30–7:34
  • “I love the fact this formula is Naif safe. It truly is fragrance-free”7:33–7:36
  • “The packaging, however, is in a dropper. It's adequate, but I really would have preferred this in an airless pump in order to ensure that the vitamin C is actually stable by the time it hits your face”7:36–7:40
  • Source: Rating Black Owned Skincare for Skin of Colour - Jul 7, 2026
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
2.5Milk Marvel Dark Spot Serum
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
The Mark Dark Spot Concentrate
5The Mark Dark Spot Concentrate
  • “What an innovative product”8:36–8:39
  • “Multiple different ingredients all targeting hyperpigmentation from different aspects”8:58–9:04
  • “They're transparent about the percentages of those ingredients as well, which personally, I really do like to see”9:04–9:09
  • “5% tranexamic acid, 1% alpha arbutin, 1% kojic acid”9:11–9:18
  • “I've never quite seen this type of approach, this trio of ingredients leaving out niacinamide”11:02–11:09
  • “Those spots are still there... but they're fading and I'm not even done with this tube”11:57–12:00
  • “I am actually blown away”
  • “I had it in my head that this was $64 for a half ounce... It is $38 for a half ounce”
  • Source: Eadem Skincare Review: 8 Weeks with Before and After - Mar 13, 2026
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
Smooth Slate Ingrown Relief Serum
3Smooth Slate Ingrown Relief Serum
  • “This product targets a serious black skin specific issue, razor bumps and post-inflammatory hyperpigmentation”8:54–9:02
  • “The actives are real. Lactic acid and mandelic acid, both large molecular weight AHAs, which are very safe for skin of color”9:02–9:10
  • “They also add in azelaic acid, another safe acid for reactive inflamed skin”9:10–9:17
  • “This formula contains a heavy essential oil blend, including bergamot and lime peel oils. Both are phototoxic”9:17–9:26
  • “Phototoxic oils plus melanin-rich skin plus sun exposure equals pigmentation risk”9:26–9:33
  • “In my professional opinion, this directly contradicts Eadem's melanin-sensitive positioning”9:33–9:38
  • “The actives work, but the essential oils disqualify it for many black skins”9:38–9:44
  • “I would give this product a five and a half out of 10”
  • Source: Rating Black Owned Skincare for Skin of Colour - Jul 7, 2026
Dr. Vanita RattanDr. Vanita Rattan1.2M subscribers
Brand note

EADEM has built a reputation around one standout product: Le Chouchou lip balm, which creators consistently call the most nourishing, long-wearing tinted balm they've used — it's glossy, pigmented, and actually softens lips over time, though a few note that the glossy finish doesn't sink in as well on severely dry lips.

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