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@thecleanbeautycode reviewing EADEM Lip Softening Balm at 33:45 in a YouTube Shorts videoLe Chouchou Exfoliating + Softening Peptide Lip Balm"The EADEM lip softening balms, I have this in a hundred shades and I have backups."$24.00@monica.raviii reviewing EADEM Sunsuede Daily Sunscreen and Blurring Primer at 00:19 in a YouTube Shorts videoSunsuede Daily Sunscreen and Blurring Primer"This is SPF 50 Kaolin Clay for oil absorption."$32.00@taniabwells reviewing EADEM Lip Gloss at 44:18 in a YouTube Shorts videoLe Chouchou Lip Softening Balm"The one that I've used the most is Sakura shaped ice. It's this baby pink. Actually, it's not baby, it's like milky pink."$24@rainiercramer reviewing EADEM Mami Wata Barrier Strengthening Face Mist with Cica at 01:50 in a YouTube Shorts videoMami Wata Barrier Strengthening Face Mist with Cica, Panthenol, Ectoin for Sensitive, Irritated Skin"It is such a wonderful spray. It smells amazing."$44.00@thegarsowtwins reviewing EADEM Cashmere Peel Toner at 11:05 in a YouTube Shorts videoCashmere Peel Milky Exfoliant & Hydrating Essence"I think it's as good as everyone says."$42.00@thecleanbeautycode reviewing EADEM Calming Mist at 13:41 in a YouTube Shorts videoCalming Mist"I love this mist. You see that? But it like spreads nicely and it isn't too intense and doesn't feel like you're shooting yourself in the eye."-

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Le Chouchou Exfoliating + Softening Peptide Lip Balm
4.9Variant: Sakura Shaved IceLe Chouchou Exfoliating + Softening Peptide Lip Balm
  • “This smells so good, and the shade is just a really pretty kind of like milky light pink shade”6:30–6:37
  • “It kind of lightens my lip look a little bit if I'm if I feel like I went a little too heavy-handed with like a deeper lip liner or a deeper lip stain, I'll put this on top and it'll lighten it a little bit, but also give me a really pretty gloss, and it smells so good”6:38–6:42
  • “It moisturizes your lips”7:03–7:07
  • “The component is beautiful. I love the metal applicator”7:06–7:11
  • “I just love everything about this new lip balm, like name, shade, finish. Everything about it is so good”7:08–7:17
  • Source: April beauty and skincare favorites plus food and games - May 11, 2026
Rainier CramerRainier Cramer19K subscribers
4.9Variant: Butter MochiLe Chouchou Exfoliating + Softening Peptide Lip Balm
TheGarsowTwinsTheGarsowTwins15K subscribers
4.5Le Chouchou Exfoliating + Softening Peptide Lip Balm
  • “Eadem is gonna come in second tier for me”42:31–42:37
  • “Eadem is gonna come in second for me because it's the second best in formula”42:37–42:48
  • “The tints on Eadem are also really amazing. I love Shak Sakura Shave Ice and the new one, the rose, but these are so nice”42:48–42:52
  • “They have a metal applicator. I'm just like sighing a sigh of relief because these are beautiful lip balms”42:59–43:06
  • “The applicator is phenomenal”42:59–43:04
  • “I like the colors of Eadem more than the Ole Henriksen in terms of the tinted versions, but this is also a really nice, really great option if you tend to wear lip balm every single day”43:09–43:18
  • “I would go with Eadem if you're going strictly over formula and tint”43:19–43:27
  • Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
Dacey CashDacey Cash517K subscribers
4.5Le Chouchou Exfoliating + Softening Peptide Lip Balm
  • “It has the wonderful metal tip applicator, which, again, just feels really nice going on the lips”18:22–18:27
  • “These really pack the pigment”18:59–19:03
  • “These really pigmented shades, in my opinion, don't necessarily make sense for someone like me who when I have very dry lips, pigment really clings to them. So, for that reason, I don't think they're perfect for severely dry lips”19:19–19:28
  • “I have really enjoyed the clear as that everyday clear, glossy, throw it in your purse kind of product”19:40–19:47
  • “EADEM has a pretty impressive ingredients list. One of the most expensive formulas”19:51–19:58
  • “This probably has some of the most peptides in its formula. These are like real skin care peptides”20:19–20:26
  • “If my lips are incredibly dry... there is another formula that I do prefer. Because this is so glossy, in my opinion, sometimes it feels like it's not sinking into the lips as much as I would like”20:52–21:00
  • Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Amanda ZAmanda Z128K subscribers
4.5Le Chouchou Exfoliating + Softening Peptide Lip Balm
  • “To me, they're the best of both worlds because they hydrate the lips, they moisturize the lips, and they exfoliate the lips”42:14–42:21
  • “They really absolutely killed it”
  • “I do really love the metal applicator because it just feels really soothing”42:42–42:48
  • “This is definitely a top recommendation for someone that wants an everyday lip balm product that looks really nice kind of just for an everyday look lip look, but also like will give you a really lovely softening effect”42:46–42:52
  • “It really will soften the lips and keep them hydrated but also smooth”42:57–43:07
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
Sunsuede Daily Sunscreen and Blurring Primer
4.8Sunsuede Daily Sunscreen and Blurring Primer
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
3.5Sunsuede Daily Sunscreen and Blurring Primer
  • “My thoughts are that this is good”3:38–3:39
  • “It is very smooth. Like it glides onto the skin really well, really easily”3:52–3:57
  • “I initially see that blur and smoothness, but as the day progresses for my oily combination skin, it settles down into just a natural finish”3:57–4:02
  • “Half of the day in, I stopped seeing the blurring qualities”4:20–4:23
  • “Really nice for reapplying over makeup. Like, it does really well gliding over makeup without picking up extra makeup, which is a bonus”4:50–4:54
  • “I feel like this is a good product. This is a product that I'll be happy to finish up, but I don't see it as being good enough to repurchase”4:59–5:01
  • Source: Judging viral beauty products everyone's buying - Jun 9, 2026
NubeleaseNubelease526 subscribers
Le Chouchou Lip Softening Balm
4.9Variant: Sakura Shaped IceLe Chouchou Lip Softening Balm
Tania B. WellsTania B. Wells64K subscribers
4.8Variant: Pain Au ChocolateLe Chouchou Lip Softening Balm
  • “This by far is a sensorial experience for me. I love the smell. I love the gloss shine. I love the texture. It's not super sticky”26:22–26:27
  • “I love the metal tip applicator. It is just so soothing when I apply this on, especially in the winter time”26:29–26:34
  • “It's a good hybrid between a lip balm and a lip gloss”26:37–26:42
  • “The gloss, even though it's not sticky, lasts pretty decently long throughout the day”26:39–26:46
  • “I do notice my lips are softer throughout the day because of it”26:50–26:57
  • Source: Best makeup of 2025 - Dec 8, 2025
ugly elleugly elle32K subscribers
Mami Wata Barrier Strengthening Face Mist with Cica, Panthenol, Ectoin for Sensitive, Irritated Skin
Cashmere Peel Milky Exfoliant & Hydrating Essence
4.5Cashmere Peel Milky Exfoliant & Hydrating Essence
  • “I think it's as good as everyone says”10:57–11:01
  • “It's really smoothed out my skin”11:05–11:09
  • “My skin tone has been looking so much more even”11:10–11:17
  • “I was noticing like that was the first thing I noticed is that my skin was looking so much more even, even if I still had breakouts or like some discoloration. It was just looking so much better when I didn't have makeup on”11:22–11:34
  • “I actually have noticed a difference with this and I'm going to continue to use the whole bottle and like see where I'm at because it is spendy and I normally don't like to spend so much on a product like this, but it's really nice”11:33–11:37
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
Calming Mist
Brand note

EADEM is a brand that's built a strong reputation around its Le Chouchou lip balms, which creators consistently describe as some of the most nourishing and long-wearing options they've tried. The formula is packed with peptides, comes in pigmented tints, and uses a metal applicator that feels soothing. A few people note that the glossy finish doesn't sink in as much for severely dry lips, but for everyday wear, it's a standout.

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