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Le Chouchou Lip Softening Balm"The one that I've used the most is Sakura shaped ice. It's this baby pink. Actually, it's not baby, it's like milky pink."$24

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Le Chouchou Lip Softening Balm

4.9Variant: Sakura Shaped Ice

“The one that I've used the most is Sakura shaped ice. It's this baby pink. Actually, it's not baby, it's like milky pink”43:45–43:54
“It's a perfect kind of milky pink, but it's not too light. It's so good. This is my favorite”44:18–44:24
“Any of the colors are so good. And I think I have every single one of their colors”44:32–44:37
Source: April Favorites 2026: Fashion, Beauty, Skincare & More - May 7, 2026

Tania B. Wells64K subscribers

4.8Variant: Pain Au Chocolate

“This by far is a sensorial experience for me. I love the smell. I love the gloss shine. I love the texture. It's not super sticky”26:22–26:27
“I love the metal tip applicator. It is just so soothing when I apply this on, especially in the winter time”26:29–26:34
“It's a good hybrid between a lip balm and a lip gloss”26:37–26:42
“The gloss, even though it's not sticky, lasts pretty decently long throughout the day”26:39–26:46
“I do notice my lips are softer throughout the day because of it”26:50–26:57
Source: Best makeup of 2025 - Dec 8, 2025

ugly elle32K subscribers

4.5Variant: Boba Bounce

“Even if that's our lip prep and I wipe it off, it doesn't matter. It's still like one of the fastest things to nourish my lips is this EADEM balm. It's ridiculous”29:02–29:06
Source: Trying new makeup from M.Ph, MAC, Hung Vanngo & more - May 20, 2026

Kackie Reviews Beauty139K subscribers

Brand note

EADEM is a brand that's built a strong reputation around its Le Chouchou lip balms, which creators consistently describe as some of the most nourishing and long-wearing options they've tried. The formula is packed with peptides, comes in pigmented tints, and uses a metal applicator that feels soothing. A few people note that the glossy finish doesn't sink in as much for severely dry lips, but for everyday wear, it's a standout.

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