- “It's perfection in a lip balm to me”
- “I need my lip balm to feel like it sinks into my skin”5:26–5:35
- “This is a gently exfoliating lip balm”
- “I also have to have a lip balm that I can feel on my lips”5:50–5:56
- “I actually prefer really really soft color, if not a completely clear balm”6:01–6:07
- “That glorious metal tip applicator”7:12–7:16
- “It is a little hard to go back once you get used to this”7:35–7:40
- “These are big, though. It's almost a half ounce of lip balm, so it does last a very long time”7:40–7:46
- Source: Eadem Skincare Review: 8 Weeks with Before and After - Mar 13, 2026
EADEM
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- “The EADEM lip softening balms, I have this in a hundred shades and I have backups”21:14–21:21
- “I love these”
- “I have one in my purse, in my car, in on my nightstand. It is just the best and so hydrating and my lips love them”33:45–33:51
- Source: My number one makeup product in every category - May 26, 2026
- “As someone who has tested over 60 lip balms at this point, this is still my number one”0:54–0:59
- “It's just so cushy and comfortable and moisturizing”0:59–1:02
- Source: The drugstore can’t dupe these products from the Sephora Sale… - Apr 10, 2026
- “Another one of my EADEM lip balms, my absolute holy grail”
- Source: Skincare empties: First time without Epstein list brands - Apr 10, 2026
- “You simply cannot beat the cooling tip that they have, that metal tip”26:25–26:30
- “It turns out the colors are gorgeous”26:30–26:35
- Source: Best skincare of 2026 so far - Jun 26, 2026
- “I'm still grabbing the EADEM lip softening balms a thousand times. I love them”12:36–12:44
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
- “Oh my god, it smells so stupid good”26:16–26:21
- “This is finally a shade that I feel is a good match for me”26:27–26:31
- “It's a light soft blushy pink”26:31–26:35
- “It is so cute”
- “It's naturally a favorite”
- Source: The best new products I've tried in a long time - Apr 26, 2026
- “I cannot get enough”
- “The applicator is so luxurious feeling”
- “I highly recommend”
- Source: Beauty products I'm actually using and loving - Apr 25, 2026
- “This is just the most beautiful, plushy, luxurious, smooth, hydrating lip balm ever”15:13–15:19
- “It looks so good while it's on the lips. It actually lasts really well on the lips, which is amazing, too”
- “And it exfoliates the lips. And that has made such a difference for me over the last few months”15:26–15:29
- “If I used this product regularly, I felt like it basically disappeared”15:33–15:39
- “As soon as I incorporated these back into my routine, my lips were in great condition”15:47–15:50
- Source: Amazon Prime Day 2026 Beauty Must-Haves - Jun 23, 2026
- “This is one of my all-time favorite lip balm formulas”0:37–0:41
- Source: Purchase or pass on viral lip balms - Mar 20, 2026
- “The one that I've used the most is Sakura shaped ice. It's this baby pink. Actually, it's not baby, it's like milky pink”43:45–43:54
- “It's a perfect kind of milky pink, but it's not too light. It's so good. This is my favorite”44:18–44:24
- “Any of the colors are so good. And I think I have every single one of their colors”44:32–44:37
- Source: April Favorites 2026: Fashion, Beauty, Skincare & More - May 7, 2026
- “This smells so good, and the shade is just a really pretty kind of like milky light pink shade”6:30–6:37
- “It kind of lightens my lip look a little bit if I'm if I feel like I went a little too heavy-handed with like a deeper lip liner or a deeper lip stain, I'll put this on top and it'll lighten it a little bit, but also give me a really pretty gloss, and it smells so good”6:38–6:42
- “It moisturizes your lips”7:03–7:07
- “The component is beautiful. I love the metal applicator”7:06–7:11
- “I just love everything about this new lip balm, like name, shade, finish. Everything about it is so good”7:08–7:17
- Source: April beauty and skincare favorites plus food and games - May 11, 2026
- “I'll probably just like bring my Sakura shaved ice lip balm with me and reapply that one throughout the day”28:53–29:00
- Source: My #1 favorite makeup product in every category - May 13, 2026
- “This formula is phenomenal”20:22–20:25
- “It's the best lip balm formula”
- “The formula is so good. It has so much cushion and body to it and it really does like heal chapped lips”21:02–21:08
- “It has a little bit of tackiness to it. So, it really like adheres to the lips and stays on. So, it has that like longevity factor that a lot of lip balms are lacking”21:04–21:14
- “It's so good”
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
- “Their lip balm is still my absolute favorite”6:03–6:07
- “I feel the EADEM lip balms sink a little more into my lips”6:14–6:18
- “I still do prefer the clear lip balm from them, and I love using it overnight”6:24–6:31
- “I feel like this really stays on through the night”6:31–6:35
- Source: Sephora Sale Recommendations - Mar 27, 2026
- “For me, one of the best your lips but better shades of a lip balm”5:37–5:43
- “I'm fully obsessed with it”
- Source: Beauty products I'm actually using and loving - Apr 25, 2026
- “I'm wearing a little bit of the shade Fig Sauce”15:10–15:13
- Source: Amazon Prime Day 2026 Beauty Must-Haves - Jun 23, 2026
- “It also has an amazing guava scent that is just so like tart and refreshing”5:07–5:16
- “Very very flattering and very beautiful on the lips”5:05–5:10
- Source: Beauty products I'm actually using and loving - Apr 25, 2026
- “I think they describe as a warm berry, which I would actually say this it's probably the most cool-toned out of all of them”5:23–5:29
- Source: Beauty products I'm actually using and loving - Apr 25, 2026
- “This by far is a sensorial experience for me. I love the smell. I love the gloss shine. I love the texture. It's not super sticky”26:22–26:27
- “I love the metal tip applicator. It is just so soothing when I apply this on, especially in the winter time”26:29–26:34
- “It's a good hybrid between a lip balm and a lip gloss”26:37–26:42
- “The gloss, even though it's not sticky, lasts pretty decently long throughout the day”26:39–26:46
- “I do notice my lips are softer throughout the day because of it”26:50–26:57
- Source: Best makeup of 2025 - Dec 8, 2025
- “They are so worth it”
- “They're lip balm, they're lip conditioning, they do all the things”0:32–0:37
- “They have really pretty tints”0:35–0:38
- “It actually sticks to your lips and lasts a really long time on your lips”0:39–0:44
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “Eadem is gonna come in second tier for me”42:31–42:37
- “Eadem is gonna come in second for me because it's the second best in formula”42:37–42:48
- “The tints on Eadem are also really amazing. I love Shak Sakura Shave Ice and the new one, the rose, but these are so nice”42:48–42:52
- “They have a metal applicator. I'm just like sighing a sigh of relief because these are beautiful lip balms”42:59–43:06
- “The applicator is phenomenal”42:59–43:04
- “I like the colors of Eadem more than the Ole Henriksen in terms of the tinted versions, but this is also a really nice, really great option if you tend to wear lip balm every single day”43:09–43:18
- “I would go with Eadem if you're going strictly over formula and tint”43:19–43:27
- Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
- “It has the wonderful metal tip applicator, which, again, just feels really nice going on the lips”18:22–18:27
- “These really pack the pigment”18:59–19:03
- “These really pigmented shades, in my opinion, don't necessarily make sense for someone like me who when I have very dry lips, pigment really clings to them. So, for that reason, I don't think they're perfect for severely dry lips”19:19–19:28
- “I have really enjoyed the clear as that everyday clear, glossy, throw it in your purse kind of product”19:40–19:47
- “EADEM has a pretty impressive ingredients list. One of the most expensive formulas”19:51–19:58
- “This probably has some of the most peptides in its formula. These are like real skin care peptides”20:19–20:26
- “If my lips are incredibly dry... there is another formula that I do prefer. Because this is so glossy, in my opinion, sometimes it feels like it's not sinking into the lips as much as I would like”20:52–21:00
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
- “I applied it on top of that eating balm. It made a really uncomplaining, really soft stain”30:45–30:50
- Source: Trying new makeup from Jones Road, Lisa Eldridge, ILIA, RMS & more - Apr 16, 2026
- “I do a layer of the EADEM lip softening balm and Sakura shaved ice”2:28–2:31
- “Oh, it's so shiny”
- Source: My makeup routine - Apr 20, 2026
- “I love the texture. I love how it feels on the lips”7:42–7:48
- “It's so nourishing and so smooth as well”7:48–7:52
- “But I was not prepared how pigmented it was. I think I'm going to have to look into other colors”7:51–7:54
- Source: Winter Faves 2026: Lip Liners, Lipsticks, Lip Balms - Mar 14, 2026
- “Even if that's our lip prep and I wipe it off, it doesn't matter. It's still like one of the fastest things to nourish my lips is this EADEM balm. It's ridiculous”29:02–29:06
- Source: Trying new makeup from M.Ph, MAC, Hung Vanngo & more - May 20, 2026
- “To me, they're the best of both worlds because they hydrate the lips, they moisturize the lips, and they exfoliate the lips”42:14–42:21
- “They really absolutely killed it”
- “I do really love the metal applicator because it just feels really soothing”42:42–42:48
- “This is definitely a top recommendation for someone that wants an everyday lip balm product that looks really nice kind of just for an everyday look lip look, but also like will give you a really lovely softening effect”42:46–42:52
- “It really will soften the lips and keep them hydrated but also smooth”42:57–43:07
- Source: Best of beauty 2025 - Dec 30, 2025
- “They're so pretty. They're the most nourishing vegan lip balm I've ever used”35:49–35:54
- Source: Sephora sale 2026: Do's, don'ts & what's in my cart - Apr 9, 2026
- “This is the most nourishing tinted lip balm that stays on your lips so long”40:47–40:53
- “If you're tired of reapplying your lip balm over and over again, you want something that's long lasting while giving you a tint and nourishment, this is the one to get”40:49–40:55
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “I do like the rose one more because it's sparkly. This one's really pretty. I like all of them. Like I love the formula, but like a straight down the middle pink, not always my thing. Not always my thing. But the smell is lovely”25:22–25:31
- Source: New at Sephora: Urgent Reviews for the Sale - Apr 14, 2026
- “This La Shoo Shoo Lip Softening Balm from Eadem has truly gone viral, and I think for very good reason”2:50–3:00
- “The Eadem has this really lovely kind of lip mask feel to it, and it has enzymatic exfoliation, but it also has lactic acid as well”3:34–3:40
- “The Eadem is a little stickier”
- Source: Best makeup dupes ever - Jul 26, 2026
- “The formula is quite stiff. It's not stringy at all”2:10–2:14
- “I do like it. However, it is not my favorite”2:28–2:29
- “I'm not a fan of the metal applicator”
- “It's not as easy to spread because it's kind of that not as slick of a formula”3:05–3:10
- “I also find that the colors are quite pigmented, so you need to apply it in front of a mirror or else it'll look really funny”3:13–3:18
- “It is not bad but personally it is not my holy grail”3:43–3:47
- Source: Ranking viral lip balms: Ingredients exposed - Feb 6, 2026
Brand note
EADEM has built a reputation around one standout product: Le Chouchou lip balm, which creators consistently call the most nourishing, long-wearing tinted balm they've used — it's glossy, pigmented, and actually softens lips over time, though a few note that the glossy finish doesn't sink in as well on severely dry lips.
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