ETUDE

Etude is a Korean beauty brand that creators consistently turn to for mascara, specifically the Curl Fix Mascara, which is widely considered a go-to for straight, fine lashes that need a strong, lasting curl. It dries quickly, doesn't clump, and gives a clean, natural look even with multiple layers. On the flip side, their Fixing Tint lip stain has drawn sharp criticism for being extremely drying, strongly scented, and not transfer-proof, so that's one to skip if you're sensitive to those issues.